Micro-Influencers activated over 5 months
Total social media post impressions
Total social media post engagements
Organic reviews on product listings
Eu Natural’s target was to attract and activate athletes, health enthusiasts, and fitness influencers.
Eu Natural hired Stack Influence to build a campaign of Micro-Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to new Amazon listings.
Progression & Completion
Eu Natural evolved from 100 Micro-Influencers to over 1000 in a six month timeframe
EU Natural started with a 100 Influencer one month trial campaign and followed up with a five month campaign activating 200 Influencer promotions per month. In five months about 80% of Eu Natural’s Influencers completed their campaign requirements with a final total of 801 Influencers that had 3,748,848 combined followers.
A Few Influencers From The Campaign
This weather change has me taking vitamins like it’s my job. Loving these @eunatural Primal Vitamins with Celadrin and Turmeric to help with inflammation and joint support.
I take dietary supplements like Vibrance Biotin & MSM: Healthy Hair Growth Complex daily to provide essential vitamins, minerals, and herbal extracts to support my stronger and more vibrant hair.
THRIVE is the real solution to thyroid and energy health, the natural way.The powerful blend of all-natural vitamins, minerals and herbal extracts can help support a healthy whole-body metabolism.
@eunatural Vibrance vitamin has really become my go to to help maintain skin + hair health (practicing in 105 degrees + 40% humidity can really damage a girls hair).
Making @eunatural part of my nighttime ritual. I’ve always taken vitamins so when I found one for conception I was on board.
I literally start to set alarms to remind myself of taking @eunatural Vibrant Formula which is specially designed to support the building blocks of thinning hair.
"We have always been looking for Inﬂuencers for marketing, and doing it on our own was a bit diﬃcult because it's very time-consuming."
~ Vinay Amin, the founder of Eu Natural.
The IMV or Influencer Media Value came out to $119,522.83.
Influencer Monetary Social Media Value was calculated based on average value associated to social influence and engagement which takes into account impressions, comments, and likes from each influencer social media post promotion.
User generated content, product testimonials, Amazon reviews
Throughout the campaign Eu Natural acquired a variety of assets in addition to the brand awareness and Amazon listing traffic fostered from social engagements and shares. Assets accumulated included reusable user-generated video/image content, Amazon product reviews, and in-depth product testimonials.
- 1. Discuss Brand
- 2. Develop Campaign
- 3. Deploy Creators
- 4. Data Analysis
We want to learn your goals and desires.
We meet with you, learn about your business and marketing desires, analyze your brand and products, and identify your target audience to find ideal Amazon influencers.
We make sure we activate the best representatives for your brand.
We develop a custom marketing strategy, outline a campaign timeline, and source the ideal micro-influencers for your Amazon influencer campaign.
We manage campaigns from product shipment to social post.
We get down to business and meticulously manage each Micro-Influencer from start to finish. Our Amazon influencers are compensated with free products for their campaign involvement.
We make sure your campaign results are stacked up and satisfactory.
We track and analyze the engagement from your Amazon influencers social promotions, and present you with a customized wrap-up report with key data points upon campaign completion.