The Anne Klein Case Study

Wardrobe essentials for an always-on lifestyle. Empowering women to make more inspired decisions.

Micro-Influencers activated over 1 month

Total Influencer Followers

Total Instagram Story View Impressions

Total Instagram Story Link Clicks

Campaign strategy

Anne Klein’s target was to attract and activate bold women in the USA who fit a specific elegant aesthetic

Stack Influence was hired to build and manage a Micro-Influencer campaign for Anne Klein with the following marketing strategy: generate branded Instagram stories, incorporate swipe-up links in promotions, and increase Amazon listing traffic for a specific line of watch products.

Progression & Completion

Campaign Evolution

90% of the Anne Klein Influencers posted their swipe-up link Instagram stories within the defined timeframe

Anne Klein’s campaign consisted of a 100 Micro-Influencers accumulated and activated over a 2 month time frame. All Influencers were on-boarded to the campaign on-schedule but unfortunately 10 of them didn’t order their products in time (Anne Klein was refunded 100% for all Influencers who didn’t complete their requirements).

A Few Influencers From The Campaign

Michelle Paradis

Michelle Paradis

@dreamywalkhome

A Thoughtful Life ⭐ 
☁️ wellness, beauty, style & dreamscapes~ consciously 
〰️ writer & actress 🐚 by the Sea

Alexia Danielle

Alexia Danielle

@alexiadanielleanast

𝘊𝘩𝘳𝘪𝘴𝘵𝘪𝘢𝘯 𝘩𝘰𝘮𝘦𝘮𝘢𝘬𝘦𝘳 ♡⠀
𝚟𝚕𝚘𝚐𝚐𝚒𝚗𝚐 𝚖𝚢 𝚕𝚒𝚏𝚎 + 𝚏𝚊𝚒𝚝𝚑
📍 𝒮𝑜𝓊𝓉𝒽𝑒𝓇𝓃 𝒩𝒱, 𝒰𝒮𝒜 🇺🇸
youtube.com/c/alexiadanielleana

Faby Fabulous

Faby Fabulous

@thefabulous1blog

Content creator & Editor 
#StyleBlogger
📍 FL #Blogger
Manages @fabulous1boutique 

Annaliese Alk

Annaliese Alk

@miss_alk

🎙Z 95.1 Morning Radio host 
👩🏻‍💻SouthernBelleinTraining.com 
🎀Style•Travel•Faith•Authenticity
🌲Maine girl in a Southern world

Maria Kuberiet

Maria Kuberiet

@littletreevtg

NJ📍If you like coffee & dogs we can probably be friends
Photographing my fashion journey
▪️ Fashion / Beauty / Blogger

Judy Ly

Judy Ly

@msjudyly

NY (from LA with a twist of SF) 
Feed me and take me on adventures ✈️😘
Dancing to my own off-beat 😝💃🏻

Eu Natural Campaign Overview & Reporting

Campaign Challenge

The initial campaign challenge was to accumulate social media Micro-Influencers in the Stack Influence community who had a specific profile aesthetic and had at least 10K followers.

Influencer Target

Anne Klein’s Influencer campaign target was to attract and activate 100% women influencers with elegant bold lifestyles. Specifically women who were more than 25 years old located in the USA.

Campaign Goals

Anne Klein’s campaign goals were to distribute product giveaways to generate word of mouth marketing promotion, increase social engagement, and drive Amazon traffic through swipe-up story posts.

Audience Demographics

Anne Klein’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being married individuals between ages 25 and 60.

Psychographics & Geographics

The audience’s top occupations were designers, journalists, sales/marketing agents, writers, managers, and musicians. The top USA cities they originated from were New York, Los Angeles, San Diego, Miami and Chicago.

Influencer Analysis

The Influencers activated for this campaign have a follower count average of 16,851. Our team handpicked and vetted each influencer to make sure they were bold and elegant women who were located in the US and fit the aesthetic.

The Campaign Analysis

The goal was to generate Instagram story link clicks to Amazon listings.

Anne Klein accumulated 74,508 impressions with 4,592 story link clicks. About 44 influencers left a product review, and all of them provided story video testimonials to reuse as future marketing initiatives.

Campaign Return

Acquired assets

User generated content, product testimonials, Amazon reviews

Throughout the campaign Anne Klein acquired a variety of assets in addition to the brand awareness and Amazon listing traffic fostered from social engagements and link clicks. Assets accumulated included reusable user-generated video/image content, Amazon product reviews, and in-depth product testimonials.

  • 1. Discuss Brand
  • 2. Develop Campaign
  • 3. Deploy Creators
  • 4. Data Analysis

Discuss Brand

We want to learn your goals and desires.

We meet with you, learn about your business and marketing desires, analyze your brand and products, and identify your target audience to find ideal Amazon influencers.

Develop Campaign

We make sure we activate the best representatives for your brand.

We develop a custom marketing strategy, outline a campaign timeline, and source the ideal micro-influencers for your Amazon influencer campaign.

Deploy Influencers

We manage campaigns from product shipment to social post.

We get down to business and meticulously manage each Micro-Influencer from start to finish. Our Amazon influencers are compensated with free products for their campaign involvement.

Data Analysis

We make sure your campaign results are stacked up and satisfactory.

We track and analyze the engagement from your Amazon influencers social promotions, and present you with a customized wrap-up report with key data points upon campaign completion.