Micro-Influencers activated over 1 month
Total Influencer Followers
Total Instagram Story View Impressions
Total Instagram Story Link Clicks
Anne Klein’s target was to attract and activate bold women in the USA who fit a specific elegant aesthetic
Stack Influence was hired to build and manage a Micro-Influencer campaign for Anne Klein with the following marketing strategy: generate branded Instagram stories, incorporate swipe-up links in promotions, and increase marketplace listing traffic for a specific line of watch products.
Progression & Completion
90% of the Anne Klein Influencers posted their swipe-up link Instagram stories within the defined timeframe
Anne Klein’s campaign consisted of a 100 Micro-Influencers accumulated and activated over a 2 month time frame. All Influencers were on-boarded to the campaign on-schedule but unfortunately 10 of them didn’t order their products in time (Anne Klein was refunded 100% for all Influencers who didn’t complete their requirements).
A Few Influencers From The Campaign
A Thoughtful Life ⭐
☁️ wellness, beauty, style & dreamscapes~ consciously
〰️ writer & actress 🐚 by the Sea
𝘊𝘩𝘳𝘪𝘴𝘵𝘪𝘢𝘯 𝘩𝘰𝘮𝘦𝘮𝘢𝘬𝘦𝘳 ♡⠀
𝚟𝚕𝚘𝚐𝚐𝚒𝚗𝚐 𝚖𝚢 𝚕𝚒𝚏𝚎 + 𝚏𝚊𝚒𝚝𝚑
📍 𝒮𝑜𝓊𝓉𝒽𝑒𝓇𝓃 𝒩𝒱, 𝒰𝒮𝒜 🇺🇸
Content creator & Editor
📍 FL #Blogger
🎙Z 95.1 Morning Radio host
🌲Maine girl in a Southern world
NJ📍If you like coffee & dogs we can probably be friends
Photographing my fashion journey
▪️ Fashion / Beauty / Blogger
NY (from LA with a twist of SF)
Feed me and take me on adventures ✈️😘
Dancing to my own off-beat 😝💃🏻
The goal was to generate Instagram story link clicks to product listings.
Anne Klein accumulated 74,508 impressions with 4,592 story link clicks. About 44 influencers left a product review, and all of them provided story video testimonials to reuse as future marketing initiatives.
User generated content and in-depth product testimonials
Throughout the campaign Anne Klein acquired a variety of assets in addition to the brand awareness and online traffic fostered from social engagements and link clicks. Assets accumulated included reusable user-generated video/image content, and in-depth product testimonials.
- 1. Discuss Brand
- 2. Develop Campaign
- 3. Deploy Creators
- 4. Data Analysis
We want to learn your goals and desires.
We meet with you, learn about your business and marketing desires, analyze your brand and products, and identify your target audience to find ideal influencers.
We make sure we activate the best representatives for your brand.
We develop a custom marketing strategy, outline a campaign timeline, and source the ideal Micro-Influencers for your Influencer marketing campaign.
We manage campaigns from product shipment to social post.
We get down to business and meticulously manage each Micro-Influencer from start to finish. Our influencers are compensated with free products for their campaign involvement.
We make sure your campaign results are stacked up and satisfactory.
We track and analyze the engagement from your Micro-Influencers social promotions, and present you with a customized wrap-up report with key data points upon campaign completion.