a fashion
case study
Check out the results from the influencer campaign we ran for the fashion brand Anne Klein. Their mission is to empower women to make more inspired decisions.
Wardrobe essentials for an always-on lifestyle.
a fashion
case study
influencer campaign
goals & strategy
Stack Influence was hired to build and manage a microinfluencer campaign for Anne Klein with the following marketing strategy: generate branded Instagram stories, incorporate swipe-up links in promotions, and increase marketplace listing traffic for a specific line of watch products.
influencer campaign
goals & strategy
Stack Influence was hired to build and manage a microinfluencer campaign for Anne Klein with the following marketing strategy: generate branded Instagram stories, incorporate swipe-up links in promotions, and increase marketplace listing traffic for a specific line of watch products.
influencer campaign
growth & evolution
Anne Klein’s campaign consisted of a 100 microinfluencers accumulated and activated over a 2 month time frame. All Influencers were on-boarded to the campaign on-schedule but unfortunately 10 of them didn’t order their products in time (Anne Klein was refunded 100% for all Influencers who didn’t complete their requirements).
influencer campaign
social analysis
Anne Klein accumulated 74,508 impressions with 4,592 story link clicks. About 44 influencers left a product review, and all of them provided story video testimonials to reuse as future marketing initiatives.
influencer campaign
aquired assets
Throughout the campaign Anne Klein acquired a variety of assets in addition to the brand awareness and online traffic fostered from social engagements and link clicks. Assets accumulated included reusable user-generated video/image content, and in-depth product testimonials.
influencers activated over 1 months
total influencer followers
total instagram story view impressions
total instagram story link clicks
a few influencers from the campaign
a few influencers
from the campaign
Michelle Paradis
@dreamywalkhome
A Thoughtful Life ⭐
☁️ wellness, beauty, style & dreamscapes~ consciously
〰️ writer & actress 🐚 by the Sea
Alexia Danielle
@alexiadanielleanast
𝘊𝘩𝘳𝘪𝘴𝘵𝘪𝘢𝘯 𝘩𝘰𝘮𝘦𝘮𝘢𝘬𝘦𝘳 ♡⠀
𝚟𝚕𝚘𝚐𝚐𝚒𝚗𝚐 𝚖𝚢 𝚕𝚒𝚏𝚎 + 𝚏𝚊𝚒𝚝𝚑
📍 𝒮𝑜𝓊𝓉𝒽𝑒𝓇𝓃 𝒩𝒱, 𝒰𝒮𝒜 🇺🇸
youtube.com/c/alexiadanielleana
Faby Fabulous
@thefabulous1blog
Content creator & Editor
#StyleBlogger
📍 FL #Blogger
Manages @fabulous1boutique
Annaliese Alk
@miss_alk
🎙Z 95.1 Morning Radio host
👩🏻💻SouthernBelleinTraining.com
🎀Style•Travel•Faith•Authenticity
🌲Maine girl in a Southern world
Maria Kuberiet
@littletreevtg
NJ📍If you like coffee & dogs we can probably be friends
Photographing my fashion journey
▪️ Fashion / Beauty / Blogger
Judy Ly
@msjudyly
NY (from LA with a twist of SF)
Feed me and take me on adventures ✈️😘
Dancing to my own off-beat 😝💃🏻
anne klein campaign overview & reporting
anne klein campaign
overview & reporting
campaign challenge
The initial campaign challenge was to accumulate social media microinfluencers in the Stack Influence community who had a specific profile aesthetic and had at least 10K followers.
microinfluencer target
Anne Klein’s Influencer campaign target was to attract and activate 100% women influencers with elegant bold lifestyles. Specifically women who were more than 25 years old located in the USA.
the campaign goals
Anne Klein’s campaign goals were to distribute product giveaways to generate word of mouth marketing promotion, increase social engagement, and drive online traffic through swipe-up story posts.
audience demographics
Anne Klein’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being married individuals between ages 25 and 60.
psychographics & geographics
The audience’s top occupations were designers, journalists, sales/marketing agents, writers, managers, and musicians. The top USA cities they originated from were New York, Los Angeles, San Diego, Miami and Chicago.
influencer analysis
The Influencers activated for this campaign have a follower count average of 16,851. Our team handpicked and vetted each influencer to make sure they were bold and elegant women who were located in the US and fit the aesthetic.
anne klein campaign overview & reporting
anne klein campaign
overview & reporting
campaign challenge
The initial campaign challenge was to accumulate social media microinfluencers in the Stack Influence community who had a specific profile aesthetic and had at least 10K followers.
microinfluencer target
Anne Klein’s Influencer campaign target was to attract and activate 100% women influencers with elegant bold lifestyles. Specifically women who were more than 25 years old located in the USA.
the campaign goals
Anne Klein’s campaign goals were to distribute product giveaways to generate word of mouth marketing promotion, increase social engagement, and drive online traffic through swipe-up story posts.
audience demographics
Anne Klein’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being married individuals between ages 25 and 60.
psychographics & geographics
The audience’s top occupations were designers, journalists, sales/marketing agents, writers, managers, and musicians. The top USA cities they originated from were New York, Los Angeles, San Diego, Miami and Chicago.
influencer analysis
The Influencers activated for this campaign have a follower count average of 16,851. Our team handpicked and vetted each influencer to make sure they were bold and elegant women who were located in the US and fit the aesthetic.
- 1. Discuss Brand
- 2. Develop Campaign
- 3. Deploy Creators
- 4. Data Analysis
discuss brand
We want to learn your goals and desires.
We meet with you, learn about your business and marketing desires, analyze your brand and products, and identify your target audience to find ideal social media influencers.
develop campaign
We make sure we activate the best representatives for your brand.
We develop a custom marketing strategy, outline a campaign timeline, and source the ideal micro-influencers for your influencer marketing campaign.
deploy influencers
We manage campaigns from product shipment to social post.
We get down to business and meticulously manage each Micro-Influencer from start to finish. Our Micro-Influencers are compensated with free products for their campaign involvement.
data analysis
We make sure your campaign results are stacked up and satisfactory.
We track and analyze the engagement from your Micro-Influencers social promotions, and present you with a customized wrap-up report with key data points upon campaign completion.
start with a campaign today
stack up your influence
in exchange for products
our headquarters
111 NE 1st St, Miami, FL 33132
our contact info
[email protected]
stack up your influence
in exchange for products
our headquarters
111 NE 1st St, 8th Floor
Miami, FL 33132
our contact info
© 2022 Stack Influence Inc
© 2022 Stack Influence Inc