Easy Step to Build Trust in Your Amazon FBA Brand 

How to Create a More Authentic and Trusted Brand Image

Over the years, multiple studies have confirmed what most Amazon FBA sellers already suspected: customers flock to brands they trust.
In a recent survey, a staggering 90% of buyers said authenticity was a crucial characteristic they looked for in a brand. Unfortunately, a majority also said that less than half of the brands they discovered manage to portray themselves as authentic.

For Amazon FBA sellers looking to increase sales, this signals the need for a shift in strategy. Brands must look for new ways to build an image that customers can trust.

What does this entail? In this blog, we offer tips on creating a more authentic brand image, outline the benefits that come with it, and highlight some of the best Amazon seller tools to assist you on this journey. It’s a lot to unpack, so let’s dive straight in.

What Makes a Brand Trustworthy?

To see success on a massive platform like Amazon, customers must be able to find and want your product and trust that you can make good on your promise. This trust builds customer loyalty, which translates to higher sales.

What are the characteristics that build trust? Amazon says brands that provide accurate descriptions, deliver products on time consistently and reliably and have a solid customer support system in place will be rewarded with higher customer loyalty.

Another recent report established that, for Gen Z, several factors can feature in the definition of authenticity: contribution to social causes, a focus on sustainability, and a gripping brand narrative.

It may not surprise you to learn that customers on Amazon are not spoiled for choice. Creating a trustworthy image through a combination of transparent and authentic practices is crucial for Amazon FBA sellers looking to gain a competitive edge.

Steps to Create an Authentic and Trusted Brand Image

Now that we have a better idea of the goals, let’s examine the steps needed to achieve them.
What are some actionable steps an Amazon FBA seller can take to build an authentic brand image? Consider the following:

1. Leverage Customer Reviews

Every brand promises the world, but ultimately, only an unbiased customer can convince another individual that your product is worth buying. There’s no bigger endorsement of a brand than a genuine positive customer review.

Reviews also grab eyeballs. A study from 2022 indicates that product pages with 11 or more reviews on display received 12% more page views than brands with no reviews.

The lesson here is this: Sellers must consistently encourage customers to leave genuine positive reviews and manage negative reviews with tact. Furthermore, to ensure that people see your reviews, you must make provisions to ensure they’re visible across the listings page, your website, and your social media platforms.

If you’re struggling with any of these tasks, you could use review management tools. The best review management software provides a complete overview of your reviews on a single dashboard, including conversion rates and review analysis. It can also automate the process of requesting reviews and contacting customers who have posted reviews.

2. Optimize Product Detail Pages

To establish authenticity and earn trust, Amazon FBA sellers must ensure their product detail pages are accurate and clear to understand.

A solid place to start is revisiting all descriptions, titles, and images. Ensure titles contain relevant keywords and that descriptions effectively convey all the product’s features and unique selling propositions.

Amazon FBA sellers can utilize a keyword research tool, like Sellerise, to optimize all titles and descriptions with phrases that people are actually searching for. Product listings should also convey your brand’s story, assure customers that you stand for ethical and sustainable practices, and emphasize why your brand should be trusted.

When these pages are accompanied by high-quality images and multimedia features, buyers gain even more confidence in your brand and are more likely to buy from you.

3. Focus on Solid Customer Support

As the adage says, the customer is king. Amazon FBA sellers looking to improve their reputation and earn positive reviews must invest in a comprehensive customer support system. With so much on the line, it is important to go above and beyond to ensure that your customers are satisfied.

Sellers must provide more than one communication channel, including live chat, email, website, socials, and even a phone number. Contact details should be easy to find on product description pages.

Sellers should also use technology to answer frequently asked questions efficiently and ensure that customers get the information they ask for as quickly as possible. A system must also be in place so that customers can speak to a human when they are looking for personalized solutions.

Don’t underestimate the benefits of review management for sellers in this regard. Such software can browse through thousands of reviews and help you find the root cause of negative sentiment. This will help you tailor your customer support offerings according to the customer’s most significant pain points.

4. Make the Most of Amazon’s Tools

Amazon offers several tools to help improve a brand’s image, from optimizing your product listing page to streamlining your supply chain. Here are three offerings you should know about:

Optimizing Pages with “A+ Content”

As mentioned, Gen Z customers place an inordinate amount of value on a brand story, sustainability, and contribution to social causes.

How did a product come about? What problem is it solving? Where are the materials sourced from? Are employees paid fairly? These are all questions that a potential Gen Z buyer could mull before deciding whether to trust your brand.

However, with so little space on the product listing page, it can be challenging to convey all of these values effectively in as few words as possible. Amazon’s A+ Content tool can help build up an image of authenticity. This tool lets you play with different layouts, present information in bullet lists, and add comparison charts, among a host of other features.

Sellers can use A+ content to optimize their pages, tell their stories more comprehensively, and give customers another reason to trust them over the competition.

Getting Orders Right With “Transparency”

A big part of creating and maintaining customer loyalty is ensuring that your products are delivered reliably, accurately, and on time. After all, no customer is going to leave a positive review for a product that arrives four days late and is a different color from what they ordered.

Amazon’s Transparency helps ensure that FBA sellers never run into such issues. Sellers who sign up for this can tag individual products with secure and unique codes which are scanned by Amazon on delivery.

This helps prevent counterfeits from being sent to customers, provides insights to help you optimize your delivery schedules, and enhances customer satisfaction. Above all, it ensures that you send the right product to the right address at the right time.

Prevent Counterfeits With “Brand Registry”

With millions of brands operating on Amazon, there are bound to be a few that use unethical practices. It’s not uncommon for sellers to notice that another brand has been using their logo to sell poor-quality knock-offs, which in turn may hurt your reputation.

This can be avoided by using Amazon’s Brand Registry feature. When you register your brand, you gain a host of tools that protect your intellectual property rights, allow you to monitor and report trademark infringements, and enhance your product listings.

Brand Registry ensures that another user can’t use your name or logo and helps prevent counterfeiters.

The Best Amazon Seller Tool

Besides these practical Amazon offerings, there is another third-party software that can help you effectively achieve all of these goals with ease and on a single platform.

Here are some features that make Sellerise the best Amazon seller tool for anyone looking to boost the image of their brand:

• Review management for sellers: With Sellerise, Amazon FBA sellers can automate the process of requesting and analyzing customer reviews. The tool also helps businesses automate reaching out to customers who leave negative reviews.
• Keyword research: Keyword Hunter Pro and Keyword Re-Ranker Pro help users identify keywords that are most relevant to their business and ensure customers looking for the product you offer consistently find you.
• Inventory management: This tool helps Amazon FBA sellers keep track of their stock and estimated sales. It also ensures that orders are processed and delivered efficiently.
• Smart Alerts: Sellerise notifies you as soon as anything of consequence is detected in your listings, including a negative review or product suspension. This helps you improve your customer support in real time.

Essentially, Sellerise offers a simple solution to tackle a host of problems and helps you improve your overall image among your customers. Whether you use the tool to enhance review management for sellers or improve your listing’s visibility, this comprehensive solution has all an Amazon FBA seller needs to succeed.