beauty influencer
case study


Check out the results from the beauty micro influencer campaign we ran for the brand Neutralyze. Their mission is to enhance the skin’s natural healing capabilities and to bring skin back to a neutral state of clear, calm, even-tone.
 

about the campaign
fitness micro influencers

beauty influencer
case study

Check out the results from the beauty micro influencer campaign we ran for the brand Neutralyze. Their mission is to enhance the skin’s natural healing capabilities and to bring skin back to a neutral state of clear, calm, even-tone.
The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.Neutralyze's micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.Neutralyze's campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.The audience's top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.
About the campaign
The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.Neutralyze's micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.Neutralyze's campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.The audience's top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.

beauty micro influencer strategy

Neutralyze hired Stack Influence to build a beauty Micro Influencer campaign in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their new products.

 

beauty micro influencer strategy

  
Neutralyze hired Stack Influence to build a beauty Micro Influencer campaign in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their new products.

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.Neutralyze's micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.Neutralyze's campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.The audience's top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.

beauty micro influencer campaign evolution

Neutralyze invited 2,895 beauty micro Influencers on Instagram to participate in their campaign with a goal of reaching 1,200 influencer posts. In two months Stack Influence completed 1,159 promotions reaching a total follower base of 2,776,964 Instagram users.

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.Neutralyze's micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.Neutralyze's campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.The audience's top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.
The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.Neutralyze's micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.Neutralyze's campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.The audience's top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.

influencer campaign
social analysis

Neutralyze accumulated 1,368,487 impressions with 118,253 engagements totally an engagement rate of 8.6%. Neutralyze was happy with 94% of the accumulated high-res images and videos which they plan to repurpose for future marketing and advertising initiatives.

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.Neutralyze's micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.Neutralyze's campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.The audience's top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.
The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.Neutralyze's micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.Neutralyze's campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.The audience's top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.

influencer campaign
aquired assets

Throughout the campaign Neutralyze acquired a variety of assets in addition to the brand awareness and Amazon listing traffic fostered from social engagements and shares. Assets accumulated included full rights license user-generated video/image content, and in-depth product testimonials.

influencers activated over 6 months

total social media post impressions

total social media post engagements

total social media post views

a few influencers from the campaign

a few influencers
from the campaign

Dr. Kourtney B.

Dr. Kourtney B.

@_mochahontas

It’s The Skin For Me!✨ I’ve never had acne but when I do get a break out I’m prone to some hyperpigmentation that sometimes takes a while to fade. I’ve recently incorporated Neutralyze’s Face Wash into my night routine and I’ve seen a huge difference in how fast I get rid of a breakout as well as any scarring. You can find all products from Neutralyze on their website, Neutralyze.com or their Instagram page @neutralyzeskincare! Thank you so much again to Neutralyze for sending me your products to try! ❤️❤️❤️
Jaime G.

Jaime G.

@griffondorable

Bright, sunny days mean that I’m always wearing a hat, loads of sunscreen, and constantly sweating….all which can cause pesky little white bumps on my forehead! To get rid of them (fast!), I started using Neutralyze Renewal Complex. @neutralyzeskincare
It has time-release salicylic acid that keeps my skin hydrated throughout the day while reducing my forehead breakouts. It also contains mandelic acid, which helps with hyperpigmentation so that’s a double win for me!
Davarene May

Davarene May

@davarenemay

Added this baby to my skincare routine for a while now, and boy are the results amazing! I love how it hydrates my skin and keeps it rejuvenated. @neutralyzeskincare #skincare#ad#neutralyzeskincare#naturalmakeup#minimal
Daniel Carvalho

Daniel Carvalho

@its_danielcarvalho

Cheeeeeeesy. I’m a skincare junkie and love trying new products. In this case I tried @neutralyzeskincare set that targets acne and acne prone skin and prevents breakouts. I’ve used for a little over two weeks and my skin feels cleaner, smoother. I’ve always had breakouts on my forehead and they’re mostly gone. So I’m pretty satisfied. Also happy they’re cruelty free.
I’d recommend it as an inexpensive acne treatment.
Denetria Gamble

Denetria Gamble

@designisntagamble

Speaking of sun, let me be honest with y’all for a sec. I didn’t learn until a few years ago that as a Black woman, I still needed to wear sunscreen. We never traveled much when I was growing up – no beach trips or anything like that, so honestly the topic never came up until I was in college! Well….the dark spots are definitely catching up with me. I’ve been experimenting with a few different skincare products lately and was so happy when my friends over at @neutralyzeskincare #gifted me with their Clearing Serum! I just started it a few weeks ago but I can already see the difference in my overall complexion!! I’ll give you guys an update in a few more weeks, but the product targets acne, dark spots and your pores. ⁣
Shiny

Shiny

@its.shiny

My current go-to face wash (but also for my body LOL) If you break out on your chest/back you can use it on those areas in the shower as well🙌🏼💕 I’ve been using it for that and it’s been great (also gentle) for getting into those pores. If you’re wondering if the cleanser will even do anything cause it’s such a short contact time, the answer is yes!! 😱It does take a little longer to see results but it’s less irritating on your skin this way and cause less problems

Featured On

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.Neutralyze's micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.Neutralyze's campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.The audience's top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.

neutralyze campaign overview & reporting

neutralyze campaign
overview & reporting

campaign challenge

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.

micro influencer targeting

Neutralyze’s micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.

neutralyze campaign goals

Neutralyze’s campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.

audience demographics

Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.

psychographics & geographics

The audience’s top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.

influencer analysis

Over two months Neutralyze worked with 1,159 influencers that had an average of 2,396 followers. The average engagement rate of all fitness micro influencer promotions on Instagram was 8.6%.

neutralyze campaign overview & reporting

neutralyze campaign
overview & reporting

campaign challenge

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.

microinfluencer targeting

Neutralyze’s micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.

naked nutrition campaign goals

Neutralyze’s campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.

audience demographics

Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.

psychographics & geographics

The audience’s top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.

influencer analysis

Over two months Neutralyze worked with 1,159 influencers that had an average of 2,396 followers. The average engagement rate of all fitness micro influencer promotions on Instagram was 8.6%.
The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.Neutralyze's micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.Neutralyze's campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.The audience's top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.
  • 1. Discuss Brand
  • 2. Develop Campaign
  • 3. Deploy Creators
  • 4. Data Analysis

discuss brand

We want to learn your goals and desires.

We meet with you, learn about your business and marketing desires, analyze your brand and products, and identify your target audience to find ideal social media influencers.

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develop campaign

We make sure we activate the best representatives for your brand.

We develop a custom marketing strategy, outline a campaign timeline, and source the ideal micro-influencers for your influencer  marketing campaign.

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deploy influencers

We manage campaigns from product shipment to social post.

We get down to business and meticulously manage each Micro-Influencer from start to finish. Our Micro-Influencers are compensated with free products for their campaign involvement.

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data analysis

We make sure your campaign results are stacked up and satisfactory.

We track and analyze the engagement from your Micro-Influencers social promotions, and present you with a customized wrap-up report with key data points upon campaign completion.

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start a campaign with us today

our pricing packages

stack up your influence
in exchange for products

 

our headquarters

111 NE 1st St, Miami, FL 33132

our contact info 

[email protected]

stack up your influence
in exchange for products

our headquarters

111 NE 1st St, 8th Floor 
Miami, FL 33132

our contact info

[email protected]

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.Neutralyze's micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.Neutralyze's campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.The audience's top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.

© 2022 Stack Influence Inc

© 2022 Stack Influence Inc