beauty influencer
case study


Check out the results from the Amazon beauty influencer campaign we ran for the brand Neutralyze. Their mission is to enhance the skin’s natural healing capabilities and to bring skin back to a neutral state of clear, calm, even-tone.
 

about the campaign
fitness micro influencers

beauty influencer
case study

Check out the results from the beauty micro influencer campaign we ran for the brand Neutralyze. Their mission is to enhance the skin’s natural healing capabilities and to bring skin back to a neutral state of clear, calm, even-tone.
Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.
About the campaign
Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.

amazon beauty influencers strategy

Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.

 

amazon beauty influencer strategy

  
Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their existing line of Amazon products.

Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.

amazon beauty influencers evolution

Neutralyze invited 2,895 Amazon beauty Influencers on Instagram to participate in their campaign with a goal of reaching 1,200 influencer posts. In two months Stack Influence completed 1,159 promotions reaching a total follower base of 2,776,964 Instagram users and secured an Amazon Choice badge for one product.
Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.
Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.

amazon influencer
social analysis

Neutralyze accumulated 1,368,487 impressions with 118,253 engagements totally an engagement rate of 8.6%. Neutralyze was happy with 94% of the accumulated high-res images and videos which they plan to repurpose for future marketing and advertising initiatives.

Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.
Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.

influencer campaign
amazon analysis

Neutralyze’s average revenue per month increased from $19,332 to $38,988. In total Neutralyze generated $233,928 during the campaign resulting in 3.8X ROI. #1-3 page keyword rankings increased from 87 to 434 and we estimate 612 reviews were generated. They also achieved an Amazon Choice badge during the campaign.

est. organic reviews accumulated

total social media post impressions

total revenue generated

#1-3 page ranking keywords increase

a few amazon beauty influencers from the campaign

a few influencers
from the campaign

Dr. Kourtney B.

Dr. Kourtney B.

@_mochahontas

It’s The Skin For Me!✨ I’ve never had acne but when I do get a break out I’m prone to some hyperpigmentation that sometimes takes a while to fade. I’ve recently incorporated Neutralyze’s Face Wash into my night routine and I’ve seen a huge difference in how fast I get rid of a breakout as well as any scarring. You can find all products from Neutralyze on their website, Neutralyze.com or their Instagram page @neutralyzeskincare! Thank you so much again to Neutralyze for sending me your products to try! ❤️❤️❤️
Jaime G.

Jaime G.

@griffondorable

Bright, sunny days mean that I’m always wearing a hat, loads of sunscreen, and constantly sweating….all which can cause pesky little white bumps on my forehead! To get rid of them (fast!), I started using Neutralyze Renewal Complex. @neutralyzeskincare It has time-release salicylic acid that keeps my skin hydrated throughout the day while reducing my forehead breakouts. It also contains mandelic acid, which helps with hyperpigmentation so that’s a double win for me!
Davarene May

Davarene May

@davarenemay

Added this baby to my skincare routine for a while now, and boy are the results amazing! I love how it hydrates my skin and keeps it rejuvenated. @neutralyzeskincare #skincare#ad#neutralyzeskincare#naturalmakeup#minimal
Daniel Carvalho

Daniel Carvalho

@its_danielcarvalho

Cheeeeeeesy. I’m a skincare junkie and love trying new products. In this case I tried @neutralyzeskincare set that targets acne and acne prone skin and prevents breakouts. I’ve used for a little over two weeks and my skin feels cleaner, smoother. I’ve always had breakouts on my forehead and they’re mostly gone. So I’m pretty satisfied. Also happy they’re cruelty free. I’d recommend it as an inexpensive acne treatment.
Denetria Gamble

Denetria Gamble

@designisntagamble

Speaking of sun, let me be honest with y’all for a sec. I didn’t learn until a few years ago that as a Black woman, I still needed to wear sunscreen. We never traveled much when I was growing up – no beach trips or anything like that, so honestly the topic never came up until I was in college! Well….the dark spots are definitely catching up with me. I’ve been experimenting with a few different skincare products lately and was so happy when my friends over at @neutralyzeskincare #gifted me with their Clearing Serum! I just started it a few weeks ago but I can already see the difference in my overall complexion!! I’ll give you guys an update in a few more weeks, but the product targets acne, dark spots and your pores. ⁣
Shiny

Shiny

@its.shiny

My current go-to face wash (but also for my body LOL) If you break out on your chest/back you can use it on those areas in the shower as well🙌🏼💕 I’ve been using it for that and it’s been great (also gentle) for getting into those pores. If you’re wondering if the cleanser will even do anything cause it’s such a short contact time, the answer is yes!! 😱It does take a little longer to see results but it’s less irritating on your skin this way and cause less problems

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Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.

neutralyze campaign overview & reporting

neutralyze campaign
overview & reporting

campaign challenge

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.

micro influencer targeting

Neutralyze’s micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.

neutralyze campaign goals

Neutralyze’s campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.

audience demographics

Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.

psychographics & geographics

The audience’s top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.

influencer analysis

Over two months Naked Nutrition worked with 1,159 influencers that had an average of 2,396 followers. The average engagement rate of all fitness micro influencer promotions on Instagram was 8.6%.

neutralyze campaign overview & reporting

neutralyze campaign
overview & reporting

campaign challenge

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who had acne and were looking for a new skin care routine to test out.

microinfluencer targeting

Neutralyze’s micro influencer target was to attract and activate beauty, health / wellness enthusiasts, and fashion influencers in the USA, mostly female, between the ages of 18 and 50.

naked nutrition campaign goals

Neutralyze’s campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.

audience demographics

Neutralyze’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being between the ages of 25 and 39.

psychographics & geographics

The audience’s top occupations were journalists, managers, designers, hospitality employees, sales agents, musicians, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.

influencer analysis

Over two months Naked Nutrition worked with 1,159 influencers that had an average of 2,396 followers. The average engagement rate of all fitness micro influencer promotions on Instagram was 8.6%.
Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.
  • 1. Discuss Brand
  • 2. Develop Campaign
  • 3. Deploy Creators
  • 4. Data Analysis

discuss brand

We want to learn your goals and desires.

We meet with you, learn about your business and marketing desires, analyze your brand and products, and identify your target audience to find ideal social media influencers.

More About Process

develop campaign

We make sure we activate the best representatives for your brand.

We develop a custom marketing strategy, outline a campaign timeline, and source the ideal micro-influencers for your influencer  marketing campaign.

More About Process

deploy influencers

We manage campaigns from product shipment to social post.

We get down to business and meticulously manage each Micro-Influencer from start to finish. Our Micro-Influencers are compensated with free products for their campaign involvement.

More About Process

data analysis

We make sure your campaign results are stacked up and satisfactory.

We track and analyze the engagement from your Micro-Influencers social promotions, and present you with a customized wrap-up report with key data points upon campaign completion.

More About Process

grow your brand with influencers

Product giveaways to Amazon Influencers will help you launch new products, compete with your competition, and become a top listing on the Amazon marketplace.
Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.
run a campaign

simply pay a flat fee per influencer post

We only charge when an influencer completes a social post and you only have to pay influencers in product. 100% managed from A - Z.


Join the world's top brands

Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.
Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.

simply pay a flat fee
per influencer post

We only charge if an influencer posts - 100% managed and guaranteed. Increase your brand awareness, drive more sales, and accumulate U.G.C.

ECOM brands scaling online with stack influence

Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.


vinay amin, eu natural founder

"I've been working with the smaller influencers for five months. Instead of paying between $500 and $1,000 for one post, as you would with the larger influencers, you just give them a product of their choosing. What’s more, the influencers generate content for promotional channels and brand awareness. We’ve been seeing that engagement rates have been much higher."

Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.

"Stack Influence targets focused micro influencers to make a meaningful impression in a landscape that caters to immediate purchasing."

Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.
"Meet the micro influencer platform that's helping Amazon merchants"

Q

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stack up your influence
turning creativity into currency

 

our headquarters

111 NE 1st St, Miami, FL 33132

our contact info 

[email protected]

stack up your influence
turning creativity into currency

our headquarters

111 NE 1st St, 8th Floor 
Miami, FL 33132

our contact info

[email protected]

Neutralyze hired Stack Influence to build a campaign of Amazon beauty Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their line of Amazon products.

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