Top 10 Male Makeup Influencers

Male beauty gurus are taking the social media world by storm. From Instagram to TikTok, the top 10 male makeup influencers are redefining who gets to shape beauty trends. These talented men – ranging from micro-influencers to celebrity makeup artists – use bold artistry and engaging content to captivate audiences. In this blog, we spotlight the top 10 male makeup influencers and explore how their creative work is influencing the beauty industry and helping brands (including e-commerce and Amazon sellers) through influencer marketing and authentic content creation.

Below, we count down the top 10 male makeup influencers you should know, along with their unique styles, achievements, and why they stand out in the influencer marketing landscape:

1. Christian Perez (@indigotohell)

Christian Perez, known online as “Indigo,” is a Los Angeles-based self-taught makeup artist famed for his elaborate, otherworldly transformations. He shot to fame after competing on James Charles’ beauty competition show Instant Influencer, which catapulted his online career. Now with over 600,000 Instagram followers, this LGBTQ+ content creator treats makeup as a limitless tool for creativity – one day turning himself into a sea creature, the next into a video game character. Perez’s fantastical looks (often taking up to 6 hours to complete) and his vibrant personality have earned him industry-wide recognition as a rising beauty star.

2. Kevin Luong (@kvn.luong)

Kevin Luong is a professional makeup artist based in Los Angeles who has amassed around 210,000 followers on Instagram. Known for his ultra-glam makeovers and educational approach, Kevin often shares before-and-after client transformations, product recommendations, and tutorial clips. He has even collaborated with high-profile beauty influencers – for example, he’s glammed YouTuber Desi Perkins for a campaign – showcasing his skill to a wider audience. In addition to freelance work, Kevin offers online makeup workshops, positioning himself as both a content creator and mentor. His mix of professional expertise and approachable teaching style makes him a valuable micro-influencer in the beauty and influencer marketing space.                                                                        

3. Dashawn Moon (@dashawnmoon)

Dashawn Moon is a special effects makeup whiz who first blew up on TikTok with his horror-themed looks and skits. In fact, his spooky SFX tutorials, storytimes, and even oddly satisfying makeup-removal videos have earned him over 6 million TikTok followers. On Instagram, he has a more modest (~142k) following, but his impact across platforms is huge. Moon’s content ranges from zombie transformations to pop-culture inspired creature makeup, often presented with a fun narrative twist. His viral success (some videos garnering millions of views) shows how a creative content creator can cross over from TikTok to IG, engaging audiences through both fright and fun. Brands looking for Halloween campaigns or edgy UGC love the authenticity and entertainment value Dashawn brings to the table.

4. Raju Nag (@rajunaagmakeupartist)

Raju Nag is an Indian celebrity makeup artist with over 126,000 Instagram followers, celebrated for his work in Bollywood. He has been megastar Salman Khan’s personal makeup artist for nearly two decades, a testament to his skill and trustworthiness. Raju’s Instagram features glamorous bridal makeovers, red-carpet looks, and snapshots with film stars (he’s worked with actors like Sohail Khan and Nawazuddin Siddiqui). By bringing pro-level makeup artistry to social media, Raju bridges old-school industry prestige with new-age influencer appeal. His long career in high-profile makeup artistry – combined with a growing online presence – exemplifies how traditional experts can transform into influential content creators in the era of influencer marketing.

5. Harry Makeovers (@harry.makeovers)

“Harry Makeovers,” run by Harvinder (Harry) in India, is a popular bridal makeup specialist who has gained about 117,000 followers on Instagram. Harry is a micro-influencer whose niche is evident: his feed is filled with stunning Indian bridal transformations – from intricate wedding day makeup to elegant reception looks. As a professional makeup studio and academy owner, Harry not only services brides but also teaches aspiring artists, frequently posting student work and masterclass snippets. His content (often in the form of quick before-and-after reels or bridal makeup trend tips) resonates with brides-to-be and makeup enthusiasts alike. By focusing on the lucrative wedding market, Harry has positioned himself as a go-to influencer for bridal beauty trends, proving that even a relatively small influencer in a specific niche can command a highly engaged audience.

6. Niclas Joshua (@styledbyniclas)

Niclas Joshua is a Master Hairdresser and makeup artist based in Cologne, Germany, with roughly 104k Instagram followers. He combines hair and makeup artistry on his feed – one day showcasing a dramatic hair transformation, the next a creative editorial makeup look. Niclas’s professional background (a certified Friseurmeister, or master stylist) adds credibility to his content, and he often shares pro tips with his audience. His style is chic and modern, often featuring European fashion flair alongside the beauty content. Notably, Niclas has collaborated with major beauty brands like Dyson and Redken in his posts, highlighting how brands value his expertise and trendy aesthetic. By blending hair and makeup content, Niclas stands out among male makeup influencers – he offers a 360° beauty influence that appeals to followers interested in a full glam experience.

7. Michael Chezzi (@mchezzi)

Michael Chezzi is an avant-garde makeup influencer whose Instagram account is brimming with fantastical looks and horror-inspired transformations. LGBTQ Nation dubbed Chezzi the “master of mascara – and monsters,” noting how his feed of incredible video tutorials has lately become “horrific” (in the best way) with spooky glam reels. From Frankenstein’s bride to monstrous twists on pop culture figures, Michael’s Halloween-ready creations showcase amazing artistry that’s equal parts beauty and fright. His most viral reels (like a “Frankenglam” monster makeover) have earned thousands of likes and cemented his reputation for special effects makeup. With around 96k followers, this European makeup guru demonstrates the power of niche content – his commitment to creepy-cool makeup looks attracts not only everyday beauty fans but also media attention for his unique niche. Brands have taken note too, as he’s partnered with cosmetics companies for Halloween promotions, leveraging his expertise in the spooky makeup arena.

8. Sujal Thacker (@twinkishh_)

Sujal Thacker is a 21-year-old male beauty influencer from India who infuses his makeup content with upbeat humor and bold style. His Instagram bio literally says, “Makeup laga ke reels pe nachta hu!” (Hindi for “I put on makeup and dance on reels”), and that playful vibe carries through his posts. Sujal’s content is a vibrant mix of colorful makeup looks, gender-fluid fashion, and light-hearted reels often set to trending music or memes. By blending makeup artistry with comedy and dance, he’s amassed roughly 96k followers and become a relatable voice for young, queer-friendly beauty enthusiasts in India. Sujal is managed by a creator agency and has started landing brand partnerships for cosmetics and apparel – a sign that even as a micro-influencer, his engagement and fresh content style are valuable. In a market where authenticity is key, Sujal’s unfiltered personality and creative expression help brands connect with Gen Z audiences through enjoyable, authentic user-generated content (UGC).

9. Scott Osbourne Jr. (@thescottedit)

Scott Osbourne Jr. is a Los Angeles-based celebrity makeup artist best known for crafting the fierce looks of punk-rap queen Rico Nasty. With just about 95k Instagram followers, Scott might not seem “huge,” but his influence runs deep in the industry. He’s the makeup pro responsible for Rico Nasty’s signature bold aesthetic – think razor-thin eyebrows, rhinestones, and neon-draped eyeshadow. His experimental glam has even inspired the makeup artists on HBO’s Euphoria (they told Scott that his Instagram looks were on their mood boards). Beyond Rico, Scott has worked with other big names (Doja Cat, Slick Woods, etc.), all while advocating for greater visibility of Black men in the beauty world. He proves that influencer marketing isn’t just about follower count – it’s also about expertise and cultural impact. Scott’s content often features behind-the-scenes snaps from fashion shows, music videos, and creative shoots, giving his followers a taste of high-fashion makeup artistry. For brands, collaborating with someone like Scott means tapping into cutting-edge trends and a professional level of artistry that can elevate any campaign.

10. Sharath – Groom Makeup Artist (@men_makeoverartist)

Sharath is an Indian makeup artist who has built a unique niche (and ~94k following) focusing on groom makeovers for weddings. On a platform dominated by bridal content, Sharath turned the tables by showcasing transformations of grooms on their big day – and it paid off big time. His dramatic before-and-after reels (covering acne, discoloration, or simply enhancing the groom’s features while keeping a “natural” look) frequently go viral, racking up millions of views. In fact, some of his Instagram videos showing male bridal makeovers have exceeded 20+ million views each! Sharath’s success underscores the demand for inclusive beauty services – men want to look their best at weddings too – and he’s become the go-to influencer for this service in South India. Moreover, Sharath exemplifies the e-commerce savvy influencer: he even markets his own hair-thickening product (“Thick Fiber”) on Amazon, demonstrating how content creation and commerce intersect. By addressing an underserved market (grooms) and leveraging viral video content, Sharath has become a case study in micro-influencer success and entrepreneurial drive.

Influencer Marketing Takeaways

Male makeup influencers – from mega-stars to up-and-coming micros – offer fresh opportunities for brands. Here are a few key takeaways for leveraging these creators in your marketing strategy:

• • Diversity Drives Engagement: Featuring male influencers in beauty campaigns brings diversity and a fresh perspective that resonates with modern audiences. These creators often attract loyal followings by breaking stereotypes, which can translate to high engagement and positive brand sentiment.

     

  • Micro-Influencers = High ROI: Many of the top 10 male makeup influencers above are micro-influencers who built tight-knit communities. Micro influencers tend to have higher engagement rates and trust with their followers, meaning a recommendation from them can carry significant weight. Partnering with a few micro creators can be more cost-effective and yield better conversion rates than a single mega-influencer.

     

  • Authentic UGC Boosts E-commerce: The content these makeup artists produce – tutorials, transformations, reviews, before/afters – doubles as authentic user-generated content. Brands (from indie cosmetics labels to Amazon sellers) can repurpose this UGC in product pages or ads to build trust with customers. Seeing a real person (especially a skilled content creator) use a product in a creative way is powerful social proof that can drive e-commerce sales.

     

  • Cross-Platform Reach: Many male beauty influencers are active on multiple platforms (Instagram, TikTok, YouTube). This multiplies their reach and allows brands to run cross-platform campaigns. For example, a creator like Dashawn Moon can promote a Halloween makeup kit in a TikTok skit and an IG tutorial, covering different audience segments with consistent messaging.

     

  • Collaborative Creativity: These influencers are true artists. Brands that give them creative freedom often get the best results – unique looks, viral moments, and genuine enthusiasm. A successful collaboration might involve a limited edition product co-created with the influencer or an interactive challenge (e.g., a hashtag contest for fans to recreate a look). Tapping into the influencer’s creativity ensures the campaign feels authentic and engaging rather than like a traditional ad.
    

Conclusion to Top 10 Male Makeup Influencers

In summary, the rise of coffee influencers represents a fusion of community, creativity, and commerce. The Top Coffee Influencers listed here have mastered the art of engaging content – and in the process, they’ve become taste-makers for an entire industry. Whether you’re a coffee enthusiast looking for inspiration or a brand brewing up a marketing strategy, these creators are worth following. They remind us that coffee is more than a drink; it’s a lifestyle and culture continually shaped by the people who love it, one post (or pour) at a time.