Top Animal Influencers of 2025: Pet Families & Multi-Pet Content Creators

Pet influencers have become a powerhouse in influencer marketing, with audiences flocking to cute, funny, and heartwarming animal content. Many of 2025’s top animal content creators manage “pet families” – accounts featuring multiple animals, from packs of rescue dogs to sanctuaries full of critters. These petfluencers not only entertain millions but also partner with brands in the pet, lifestyle, and e-commerce space to create authentic UGC (user-generated content). (In fact, even micro influencers are impactful: platforms like Stack Influence connect Amazon sellers and e-commerce brands with micro pet influencers to generate organic pet content and reviews.) Below we highlight leading multi-pet creators across Instagram, TikTok, and YouTube – including their follower counts, the animals they feature, content focus, and notable brand collaborations – followed by a comparison chart.

1. Nala Cat (@nala_cat) – Instagram (4.5 M followers)

Animals: A Siamese–Tabby mix cat (Nala) often joined by her feline siblings.
Platforms: Instagram (primary); also active on TikTok and YouTube.
Content Focus: Cozy and adorable cat photos, silly expressions, and the everyday life of an indoor cat celebrity. Nala’s account emphasizes cuteness and relatability – her short legs and big round eyes are an iconic draw. She also advocates for pet adoption (Nala herself was adopted from a shelter).
Brand Partnerships: Nala is a veteran pet influencer who has done numerous collaborations with major pet brands. She’s worked with companies like Bissell, Friskies, and PetSmart on sponsored posts and campaigns. Notably, Nala even launched her own premium cat food line “Love, Nala,” making her one of the first pet influencers to become an entrepreneur. This blend of sponsorships, product lines, and even book deals (she holds a Guinness World Record as the most followed cat) shows how a single rescue cat grew into a multimillion-follower brand.

2. Tucker Budzyn (@tuckerbudzyn) – Instagram (3.8 M followers)

Animals: Tucker, a Golden Retriever, and his pup son Todd (a second Golden).
Platforms: Instagram and YouTube; also popular on Facebook and TikTok for short skits.
Content Focus: Comedy and UGC-style pet videos. Tucker “narrates” everyday activities with humorous doggy POV voiceovers courtesy of his owner (often calling her “heckin Linda”). The account features dress-up skits, training adventures, and the adorable father-son duo doing everything from unboxing toys to goofy challenges. Their wholesome antics have made them beloved by dog owners everywhere.
Brand Partnerships: Surprisingly, despite their huge following, Tucker and Todd have kept sponsored content minimal (only ~1.7% of their posts were ads in the past year). This means there’s big untapped potential for collaborations. Even so, Tucker’s family has launched their own product line of pet goods and even a mobile game (“Tucker: Snack Attack”). These ventures, along with occasional partnerships (like promoting pet supplements or dog toys), solidify Tucker’s commercial influence while keeping content largely authentic and fan-focused.

3. Doug the Pug (@itsdougthepug) – Instagram (3.6 M followers)

Doug the Pug’s lovable celebrity status has earned him over 19 million followers across platforms.
Animals: Doug, a goofy male pug – often appearing with his younger sister, a pug named Dory.
Platforms: Major on Instagram and Facebook; also YouTube and TikTok. (Doug’s total social media reach exceeds 19 million fans globally.)
Content Focus: Doug is known as “the OG celebrity dog”. His content leans into pop culture – dressing in hilarious costumes, recreating movie scenes, and even appearing in music videos. He’s been spotted with celebrities like Billie Eilish and Justin Bieber, and won People’s Choice Awards twice. Fans (especially Gen Z) love Doug’s funny short videos and meme-worthy photos, but Doug’s humans also use his fame for good causes (children’s hospital visits and charity drives are part of his legacy).
Brand Partnerships: Over the years Doug has worked with countless brands. He’s done events with Claire’s (Doug plush toys), starred in an Amazon Prime pet fashion show, and more. Uniquely, Doug’s owners launched “Nonipup,” a holistic dog wellness brand of shampoos and balms in 2023, bringing his influence into the pet care product space. (This venture was done in partnership with Whalar talent agency and highlights Doug’s credibility in dog health.) From sponsored content to a best-selling picture book and now a product line, Doug’s commercial presence is as strong as his internet fame.

4. Juniper & Friends (@juniperfoxx) – Instagram (3.3 M followers)

Animals: A menagerie of rescue animals – led by Juniper (a red fox). Her “friends” include several other domesticated foxes, a skunk, an opossum, a raccoon, and even pet dogs – all living at a small sanctuary run by Juniper’s owners.
Platforms: Instagram and TikTok (highly viral posts); also active on Facebook.
Content Focus: Enchanting glimpses into life with rescued wild animals. Juniper’s account balances cute, funny clips (like stealing snacks or “smiling” for the camera) with educational tidbits on fox care and wildlife rescue. Followers enjoy seeing different species interacting – for example, Juniper cuddling with a dog or a fox and raccoon sharing a snack. The content is wholesome and awareness-driven, often highlighting that these animals are rescues that cannot survive in the wild. With a strong engagement rate (~3.4% per post, above average for an account this size), Juniper’s page fosters a loyal community of animal lovers.
Brand Partnerships: As a registered non-profit sanctuary, Juniper’s account has few commercial partnerships to date. The focus is on fundraising, selling merchandise (prints and paintings “made” by the animals), and promoting wildlife education. This means there’s a unique opportunity for the right pet or outdoor brands to collaborate in the future without crowding the feed with ads. So far, any sponsorships have been cause-oriented – for instance, partnering with eco-friendly brands or pet supply donors to support the sanctuary’s mission.

5. Harlow & Sage (@harlowandsage) – Instagram (1.6 M followers)

Animals: A famous multi-dog family. Originally the account followed Harlow (a Weimaraner) and Sage (a Mini Dachshund) who charmed the internet with their odd-couple friendship. Today, after the originals passed on, the account features a new pack of six dogs: Indi, Reese, Mae, Wren, Rowdy, and Oso. (The legacy lives on – even new pups “run” the account in memory of Harlow & Sage.)
Platforms: Instagram (primary); also on TikTok and YouTube, plus a best-selling photobook.
Content Focus: Heart-melting group photos and skits. This crew often dresses up for seasonal photoshoots (think matching pajamas or Halloween costumes for all six dogs), and they pile together for cuddly poses. Posts showcase the dogs’ playful interactions and distinct personalities, often with humorous captions. The tone is very family-friendly and lifestyle-oriented, which broadens their appeal beyond just dog owners.
Brand Partnerships: Sponsored content and brand partnerships are a cornerstone of Harlow & Sage’s strategy. They frequently do Instagram ads for pet products (treats, dog toys, grooming supplies) and even home goods that fit a pet-inclusive lifestyle. The team behind the account carefully selects collabs that feel organic – for example, a dog bed or a cleaning product demo fits naturally into their posts. They’ve also launched extensive merchandise (calendars, apparel featuring the dogs) and even licensed the dogs’ images for greeting cards. By diversifying into books and licensed products, this pet family has become a full-fledged brand. (In short, Harlow & Sage demonstrate how influencer marketing with pets can expand into a lifestyle brand.)

6. Hannah Shaw “Kitten Lady” (@kittenxlady) – Instagram (1.4 M followers)

Animals: Dozens of foster kittens! Hannah Shaw, aka Kitten Lady, is a humane educator who continually cares for neonatal kittens and special needs cats. Her content features an ever-rotating cast of baby kittens (often 5–10 at a time) plus her own resident cats.
Platforms: Instagram, YouTube (330k+ subscribers), TikTok (~2M followers), and Facebook. She’s also an author and the founder of the Orphan Kitten Club rescue.
Content Focus: Educational rescue content. Hannah’s posts and videos teach people how to care for tiny kittens – from bottle-feeding techniques to health tips – mixed with plenty of adorable kitten footage. She shares heartfelt rescue stories (before-and-after transformations of sick kittens) and advocates for spay/neuter and adoption. Her tone is both expert and compassionate, making cat lovers feel empowered to help animals. She’s essentially an influencer who uses her platform to save lives and educate others.
Brand Partnerships: Hannah frequently collaborates with pet industry brands to promote animal welfare. For example, she has an ongoing partnership with Royal Canin (a major pet food brand) on educational initiatives. Together they’ve launched webinar series (“Catology” classes) and campaigns like #Cat2Vet (encouraging vet checkups for cats) where she partnered with Royal Canin and even Uber Pet for pet transport vouchers. Additionally, she’s worked with pet supply companies (litter and kitten formula brands) to create how-to content for new kitten foster parents. These collaborations are mission-driven, aligning with her image as a trusted advocate. By combining influencer reach and social causes, Kitten Lady shows that doing good and sponsorships can go hand in hand.

7. Steve Greig – Wolfgang2242 (@wolfgang2242) – Instagram (1.3 M followers)

Animals: A veritable senior pet sanctuary at home. Steve (known online as Wolfgang2242) cares for a large group of senior rescue dogs – usually around 8–10 at any time – plus a pig (named Bikini), a chicken (Betty), a rabbit, and a rotating cast of other rescue animals. In total he has adopted over 30 senior dogs over the years, giving them loving final homes.
Platforms: Instagram (his main platform with daily updates); also on Facebook.
Content Focus: Heartwarming and often humorous stories of a big interspecies family. Posts often show a couch full of snoozing old dogs or the pig tagging along on a dog walk. Steve shares the challenges and joys of senior pet care, giving each animal a voice (and funny nicknames). The content strongly promotes “Adopt Don’t Shop” and especially encourages rescuing older pets that others overlook. Followers are drawn to the wholesome chaos of his household and the inspiring compassion behind it.
Brand Partnerships: Steve’s authentic mission has attracted both media attention and brand support. He’s been recognized by the ASPCA and various pet organizations. Commercially, he tends to partner with brands that align with pet health and rescue. For instance, he has featured The Farmer’s Dog (a fresh pet food subscription) in sponsored posts, using hashtags like #TFDpartner to promote senior dogs eating healthy. He’s also collaborated with pet supply brands that donate to shelters as part of the deal. Most of his partnerships double as philanthropy – e.g., a campaign might sponsor his content and also give food or funds to rescues. This approach keeps his audience supportive of the occasional ad, since it often benefits the rescue community. Steve even authored a children’s book, “The One and Only Wolfgang,” with proceeds supporting animal charities, further blending content creation with advocacy.

8. Kareem & Fifi – DontStopMeowing (@dontstopmeowing) – TikTok (14.1 M followers)

Animals: Three cats – Chase, Skye, and Millie – who live with human couple Kareem and Fifi.
Platforms: Dominant on TikTok (14+ million followers) with viral short videos; also Instagram (2.8 M) and YouTube.
Content Focus: Comedy skits and trending memes featuring the cats. This account exploded by anthropomorphizing their felines – for example, creating dialogues where the “clingy” cat Chase hilariously interrupts his owners’ date nights (a series that fans love). The content often shows the couple play-acting scenarios with the cats: morning routines, pranks (like fake phone calls to the cats), and plenty of costumes and special effects to amplify the humor. The result is highly shareable, family-friendly comedy centered on pets. With each cat having a distinct “persona” in the skits, viewers feel like they know Chase, Skye, and Millie like characters from a show.
Brand Partnerships: The rapid rise of @dontstopmeowing has attracted major interest. Kareem and Fifi have secured representation with Digital Brand Architects (a top influencer agency), signaling lucrative partnerships ahead. They’ve already done campaigns that integrate naturally into their skits – for instance, a cat treat brand sponsoring a video where the cats “review” the treats, or a smart vacuum featured in a clip about cleaning up after cats. The couple is open to long-term brand collaborations and even ambassador roles. In 2023, they also joined a Sephora campaign (though not pet-related, it shows their crossover appeal). Primarily, expect to see pet product and home brands (litter, cat toys, furniture) leveraging this trio’s massive TikTok reach. Their engagement is sky-high, so a single TikTok of theirs can easily rack up millions of views, making it prime real estate for pet-focused marketing.

9. Prissy & Pop (@prissy_pig) – Instagram (735 K followers)

Animals: Priscilla (“Prissy”) and Poppleton (“Pop”) – two miniature pigs who are the stars – along with five other pig siblings (Posey, Pink, Penn, Percy, etc.) and a few barnyard friends on their farm sanctuary.
Platforms: Instagram and Facebook; also children’s books featuring Prissy & Pop.
Content Focus: Whimsical daily life of mini pigs. These pigs dress up in tutus, go on “adventures” (often just around the farm or to local schools), and even paint on canvases. The account, run by their owner, presents the pigs almost like human toddlers – celebrating their birthdays with cakes, having “spa days,” and snuggling in pajamas. The tone is extremely cute and lighthearted, which has garnered a dedicated following of fans who never knew pigs could be so charming. Prissy and Pop’s fame has even led them to make therapy visits to hospitals and star in a calendar.
Brand Partnerships: Prissy and Pop have a unique niche, and brands have indeed noticed. They’ve done sponsored posts for pet-safe products and even for vegetarian/vegan food brands (fitting for pig influencers). For example, they joined the #TurnYourNoseUp campaign against factory farming, sponsored by a plant-based food company – using their platform to advocate for farm animal welfare. They’ve also promoted a plush toy line (selling plushies of Prissy & Pop via a crowdfunding campaign), which sold out due to fan support. Additionally, pig-friendly products like harnesses, bathing supplies, and treats have been featured in their feed (often marked with #ad). Because the account also runs a 501(c)(3) sanctuary (Prissy and Pop’s Helping Hooves), some collaborations are structured as fundraisers or awareness campaigns rather than straight advertising. This duo (and their pig family) demonstrate how even non-traditional pets can have substantial influencer marketing pull – appealing not just to pet product brands but also to children’s brands and lifestyle campaigns globally (they have a significant international fanbase thanks to media coverage).

10. Marutaro (@marutaro) – Instagram (2.4 M followers)

Animals: Maru, a shiba inu dog, often joined in content by his shiba family (occasionally appearing with his daughter or other shibas).
Platforms: Instagram (with a Japanese and global following), Twitter, and a long-standing blog.
Content Focus: Daily snippets of Maru’s life in Japan – filled with expressive doggy smiles and scenic outings. Marutaro rose to fame for his consistently happy face and the wholesome adventures his owner documents. Posts range from Maru napping with stuffed toys, to visiting beautiful Japanese parks, to comedic poses (like peeking through funny cut-out boards). The content is very PG and aesthetic, often highlighting Japanese culture (Maru posing with cherry blossoms or in a festival yukata). This has made Maru an international ambassador of cuteness, bringing joy to followers worldwide.
Brand Partnerships: Marutaro has an impressive portfolio of brand deals, especially in Japan. He has worked with the Japanese divisions of Booking.com, Honda, and even Häagen-Dazs on promotional campaigns. (For example, Maru might be featured in a Booking.com Japan ad showcasing pet-friendly travel, or in Honda commercials as a road-trip buddy.) One of Maru’s few Western collaborations was with Valentino for a pet-themed campaign, showing his cross-border appeal. Typically, around 13% of Maru’s followers are in the U.S., so these partnerships make sense to reach both local and global audiences. Additionally, Maru’s image has been licensed for calendars, LINE messenger stickers, and more – making him not only a social media star but also a pop-culture icon in the pet space. As a relatively older influencer (Maru is over 10 years old now), his sustained brand presence underscores how enduring and valuable pet influencers can be for marketing.

Top Multi-Animal Content Creators 2025

Conclusion to Top Animal Influencers of 2025

The rise of these top animal influencers of 2025 underscores how pivotal pets have become in content creation and brand campaigns. From multi-pet families to dedicated rescue advocates, these creators offer authenticity and adorable engagement that audiences crave. Pet influencers big and small are driving trends – and brands have taken note. Even micro-influencers are leveraged for niche pet products, as they generate trustworthy recommendations and valuable UGC for e-commerce. (For instance, Stack Influence’s platform helps Amazon sellers run scaled campaigns with micro pet influencers, yielding a trove of pet-themed content and reviews for brands.) Whether it’s a pug promoting dog shampoo or a cat trio creating viral TikToks, animal content creators are now at the forefront of influencer marketing in the pet industry and beyond.