Top 10 Podcasting Influencers with Highly Engaging Podcasts (2025 Edition)

Podcasts have exploded in popularity in recent years, becoming a go-to medium for content creators and audiences alike. In fact, over half of Americans age 12 and up listen to podcasts at least monthly. With millions of listeners tuning in globally, podcasts offer influencers a powerful way to reach engaged communities through authentic long-form content. Brands have taken notice too – podcast collaborations are now a hot trend in influencer marketing, allowing companies (from indie e-commerce startups to Amazon sellers) to connect with niche audiences through trusted voices.

Figure: Global growth of podcast listeners from 2023 to 2027 (in millions). The podcast audience worldwide is forecasted to exceed 650 million by 2027, reflecting the medium’s surging popularity and marketing potential.

Not only are celebrity creators jumping on the podcast bandwagon – many micro influencers and niche experts also host highly engaging shows that command loyal followings. These content creators produce everything from user-generated content on social media to hour-long podcast episodes, proving that UGC and audio storytelling can go hand in hand. Below, we highlight 10 top podcasting influencers across various genres. Each is making waves with compelling podcast content, and each presents unique opportunities for collaboration.

Whether you’re an Amazon seller with a product to promote or a brand interested in influencer marketing, these podcasts (and their hosts) are worth knowing. Let’s dive into the list of podcasting influencers with stellar shows and engaged audiences:

1. Maria Liberati

Genre 

Food, Travel, Lifestyle (Culinary)

About

Maria Liberati is a celebrity chef turned podcaster who brings her passion for food and travel to the airwaves. A Gourmand World Award-winning author and former PBS TV host, Maria infuses her podcast with storytelling and culinary expertise. Her accolades speak volumes – she won Culinary Travel Blog of the Year (2013) from the NY Travel Writers’ Society and a 2020 innovation award for her podcast. On The Maria Liberati Show, she explores global cuisine, cooking tips, and travel tales, often tying in cultural insights. Maria’s content ecosystem is extensive: besides podcasting, she runs a popular blog (with over 300,000 subscribers) and a YouTube series, engaging a broad audience of foodies and travelers.

Why It’s Engaging

Maria’s warm, conversational style makes listeners feel like they’re swapping recipes and stories with a friend. She often features guest experts – from chefs to travel bloggers – and shares practical culinary tips alongside personal anecdotes. This blend of educational content and personal storytelling keeps her community hooked. Brands in the food, kitchen, or travel space can benefit from Maria’s influence. Her long-running presence in the culinary content world has built trust and credibility, so a mention or product review on her podcast can carry significant weight.

2. Kim & Kalee Sorey

Genre

Lifestyle, Health & Fitness

About

Kim and Kalee Sorey are a mother-daughter duo from Nashville who co-host a lively weekly podcast about healthy living and happiness. On The Kim and Kalee Show, they chat about everything from fitness routines and nutrition to personal development, entrepreneurship, and travel adventures. Their charming family dynamic and Southern flair make the show feel fun and relatable. Kim and Kalee started as lifestyle bloggers and health coaches, and over time they’ve built a robust online community. They’ve also collaborated with numerous brands – Vital Proteins, PayPal, Beachbody, and Mama Chia, to name a few – in sponsorships and influencer partnerships.

Why It’s Engaging

The Soreys’ podcast stands out for its positive energy and practical advice. Listeners tune in for workout tips, motivational pep talks, and product recommendations that align with a balanced lifestyle. Kim & Kalee cater largely to health-conscious women, but their content has broad appeal for anyone seeking inspiration to live better. Because they’ve partnered with well-known wellness and e-commerce brands, they’re experienced in integrating sponsor messages authentically. For brands in fitness, wellness, or family-oriented niches, this duo’s engaged audience and genuine approach can be a perfect match.

3. Rebecca Vinogradov & Tara Buck

Genre

Beauty, Makeup, Consumer Advice

About

Rebecca (“Beka”) Vinogradov and Tara Buck are self-proclaimed “beauty nerds” hosting The Beauty Birds, a podcast all about makeup, skincare, and the beauty industry. These long-time friends bonded over cosmetics and now share that passion with listeners. The Beauty Birds is the go-to show for discovering new beauty products and honest reviews – Rebecca and Tara will tell you what’s worth your money and what might not be safe to put on your face. They dig into ingredient safety, trends, and even the culture of beauty consumerism. The pair launched their podcast in early 2020 and also maintain a blog with in-depth product reviews and show notes. Their episodes cover everything from drugstore favorites to indie brand launches, often with a dose of humor and “nerdy” enthusiasm for the science behind skincare.

Why It’s Engaging

In an age of Instagram filters, Rebecca and Tara keep it real. Their listeners appreciate the duo’s research-driven approach – if they don’t know an answer about a product or ingredient, “they’ll certainly find the answer for you”. This commitment to transparency and education has earned The Beauty Birds a loyal following of beauty enthusiasts who trust their recommendations. For beauty and cosmetics brands, collaborating with these content creators could mean detailed, credible exposure to consumers who genuinely care about product quality (and who often buy based on trusted influencer reviews). Plus, the show’s presence on YouTube and major podcast apps broadens its reach across platforms.

4. Nancy Montuori

Genre

Health, Wellness (Plant-Based Lifestyle)

About

Nancy Montuori’s journey to becoming a vegan influencer and podcaster is truly inspiring. A Massachusetts native, she spent 23 years at Warner Bros. Records helping manage legendary music careers – but a life-changing moment in 2011 shifted her path. After watching the documentary Forks Over Knives, Nancy became convinced of the link between diet and health, and she embraced a plant-based lifestyle overnight. She launched the Ordinary Vegan podcast in 2015 as part of her mission to make going vegan as easy as possible for others. Through her podcast (now with a large catalog of episodes), blog, and social media, Nancy shares nutrition tips, vegan recipes, and practical advice for healthy living. She even authored The Easy 5-Ingredient Vegan Cookbook to help newbies get started.

Why It’s Engaging

Nancy brings a nurturing, empowering tone to discussions about wellness. She addresses common questions about veganism in each episode – from plant-based protein sources to compassionate living – making the content welcoming for beginners. Her background in the music industry also adds a unique perspective and occasional star power to her content. Listeners describe Nancy as a beacon for those wanting to eat more plants for their health and the planet. For brands, Nancy’s show presents a chance to reach a dedicated niche: health-conscious consumers passionate about sustainability. She has collaborated with food and wellness companies (and even launched her own vegan CBD product line), so she understands how to integrate products into her content in a genuinely useful way.

5. Amanda Jewell Saunders

Genre

Entrepreneurship, Influencer Lifestyle, Self-Improvement 

About

Amanda Jewell Saunders is a rising star who offers a meta take on influencer culture – her podcast Becoming an Influencer is all about what it takes to succeed as a content creator. A college student at UT Austin and an entrepreneur herself, Amanda launched the show in 2020 to complement her personal brand (which includes an e-book and blog on topics like the law of attraction, college advice, and hustle culture). Becoming an Influencer features a range of guests – from CEOs and professionals to fellow students and creators – all sharing their journeys to success in the digital age. Episodes dive into career tips, social media growth hacks, mindset and mental health, and behind-the-scenes realities of being an influencer. Amanda’s relatability and curiosity drive thoughtful conversations that resonate with young entrepreneurs and aspiring influencers.

Why It’s Engaging

Amanda represents the next generation of influencers, and her authenticity is a big draw. Listeners tune in because she’s living the journey (juggling college and content creation) and candidly sharing both wins and challenges. The podcast balances motivational content with practical advice – one week might feature an inspiring founder’s story, and the next offers tips on balancing school and side-hustles. This makes it equal parts aspirational and actionable. For brands in the education, tech, or lifestyle space targeting Gen Z and millennial audiences, partnering with Amanda could be a smart move. Her engaged followers trust her recommendations, and her content often emphasizes personal growth – aligning well with products or services that help creators level up their game. (Fun fact: Amanda often runs sponsor ads at the start of her episodes, and even offers digital marketing services – reflecting her savvy in monetizing and collaborating.)

6. Nick Trueman

Genre

Business, E-Commerce (Shopify & Online Retail)

About

If you’re in e-commerce or online marketing, Winning with Shopify is a must-listen podcast – and its host Nick Trueman is a seasoned expert in this arena. Based in London, Nick has over a decade of digital marketing experience and runs his own consultancy focused on Shopify stores. He launched Winning with Shopify in 2018 to help entrepreneurs and store owners grow their online businesses. Each week, Nick tackles topics that matter to e-com founders: from reducing the day-to-day stress of running an online store to increasing customer acquisition and revenue. He often brings on guests like app developers, successful merchants, and marketing gurus, extracting no-fluff, actionable advice that listeners can implement. The tone is friendly but informative – think of it as a mini masterclass in e-commerce, minus the jargon. Nick’s connections in the retail and tech world also mean he’s always sharing fresh insights (he’s interviewed Shopify insiders, SEO experts, and more).

Why It’s Engaging

Simply put, Nick provides real value to his audience of entrepreneurs. Listeners appreciate that episodes cut straight to strategies and tips – whether it’s SEO hacks for Shopify, improving website UX, or new social media advertising trends. Aspiring store owners and even Amazon sellers find useful nuggets to boost their businesses. For brands and SaaS companies targeting small business owners (e.g. e-commerce tools, marketing software, even fulfillment services), sponsoring or appearing on Winning with Shopify can be a golden opportunity. The audience is highly targeted – passionate online sellers and marketers eager to learn and invest in growth. Nick’s credibility as a consultant and his willingness to feature quality products or services make collaborations feel organic. In short, he has the trust of a community that’s actively looking for solutions to win in e-commerce.

7. Farnoosh Torabi

Genre

Finance, Business, Personal Development

About

Farnoosh Torabi is a powerhouse in the personal finance space – an award-winning financial strategist, best-selling author, and TV host who has been educating audiences for years. Her podcast So Money is one of the longest-running and most popular finance podcasts out there. In fact, Farnoosh has recorded over 1,100 episodes to date, interviewing everyone from self-made millionaires and authors to celebrities about their money stories. The show’s focus is helping listeners learn how to earn more, spend wisely, and live a richer life on their own terms. Episodes are relatively short (often 30 minutes or less) but jam-packed with insights – Farnoosh has a knack for drilling down to practical tips on investing, budgeting, career growth, and entrepreneurship. She also hosts regular “Ask Farnoosh” segments where she answers listener questions, enhancing engagement.

Why It’s Engaging

Money can be an intimidating topic, but Farnoosh approaches it with an accessible, conversational style. She doesn’t shy away from tough subjects (debt, financial fears) yet always leaves listeners feeling empowered with knowledge. As one of the pioneering female voices in finance podcasting, she’s built a dedicated following that trusts her advice. So Money has won awards and consistently charts among top business podcasts. For brands in fintech, banking, or education, Farnoosh’s audience presents a valuable demographic – financially savvy, goal-oriented listeners who want to improve their lives. Collaborating with a respected influencer like Farnoosh (for example, via sponsorship spots or guest appearances) can lend credibility and significant reach. Just be aware that as a top-tier influencer, her partnership fees may be premium (but likely worth it), given her influence and the thousands of loyal listeners tuning in each week.

8. Logan Paul

Genre

Comedy, Pop Culture, Entertainment

About

Logan Paul hardly needs an introduction in the influencer world. He’s one of the most-followed content creators globally, first rising to fame on Vine and YouTube and now dominating the podcast scene with Impaulsive. Launched in 2018, Impaulsive quickly became a pop culture phenomenon. The show features Logan and friends interviewing celebrities, internet personalities, musicians, athletes – basically anyone generating buzz. Topics range from outrageous personal stories and current events to behind-the-scenes YouTube drama, all delivered with Logan’s signature unfiltered humor. The podcast’s reach is massive: Impaulsive not only ranks among the top podcasts in entertainment, but its episodes often go viral on YouTube, where the show’s channel boasts over 4.5 million subscribers. For example, an interview with fellow YouTuber KSI garnered 18+ million views on YouTube alone. Logan’s ability to attract big-name guests (from Mike Tyson to Kevin Hart) keeps the content fresh and the audience growing.

Why It’s Engaging

Love him or not, Logan Paul knows how to capture attention. Impaulsive thrives on its unpredictability – one episode might have a deep conversation about mental health, and the next is a wild, comedic debate about extraterrestrials. That variety, combined with the candid behind-the-curtain look at influencer life, keeps fans coming back. The audience skews young and predominantly male, many of whom have grown up watching Logan’s antics and now enjoy his more mature (but still edgy) podcast persona. For brands, Impaulsive represents a mega-influencer marketing channel – the kind that can deliver millions of impressions with a single mention. Logan works with many brands (from energy drinks to tech gadgets), and although partnering with him comes at a premium cost, the payoff is huge reach and cultural relevance. One thing to consider: authenticity is key. Endorsements on Impaulsive tend to land best when they genuinely align with Logan’s interests or sense of humor. But when that alignment is there, the product integration can feel like a natural part of the show’s banter and often sparks listener curiosity.

9. David Dobrik & Jason Nash

Genre

Comedy, Lifestyle, Vlogging Behind-the-Scenes

About

What happens when one of YouTube’s biggest vloggers teams up with his comedian best friend? You get VIEWS, the hilariously candid podcast by David Dobrik and Jason Nash. Launched in 2017, VIEWS was an instant hit – it even climbed into the top 3 on the overall iTunes podcast charts during its debut week. The premise is simple: David (a 20-something “internet millionaire”) and Jason (a forty-something comedian and dad) sit down to chat about their daily lives, friendship, and the absurd behind-the-scenes of YouTube stardom. The generational gap between the hosts fuels a lot of the comedy, as they playfully roast each other and swap stories. Episodes are typically under an hour and filled with off-the-cuff anecdotes, tangents, and the kind of banter that fans of David’s vlogs can’t get enough of. After a hiatus, the duo even introduced video podcasts, streaming their conversations on YouTube to expand their reach. VIEWS has a 5-star rating on Apple Podcasts from thousands of fans, and at one point it ranked #7 on Spotify’s Top Comedy Podcasts chart – a testament to its dedicated audience.

Why It’s Engaging

The chemistry between Dobrik and Nash is the secret sauce. Listeners feel like they’re overhearing two best friends joking around on a road trip – it’s unscripted, occasionally outrageous, but also surprisingly heartwarming at times. They share personal stories, pop culture takes, and even their mistakes (often in a self-deprecating, humorous light), which creates a sense of intimacy with the audience. Many fans say VIEWS became their fix of David Dobrik content when he wasn’t posting vlogs – in other words, it’s a must-listen for his 20+ million fanbase. For advertisers, VIEWS offers access to a young, entertainment-focused demographic. The podcast has featured sponsored segments (short ad reads or funny product placements) that align with the hosts’ style. If you’re a brand that fits Gen Z and millennial trends – think apps, snacks, lifestyle products – a shoutout on VIEWS could be huge. Just be prepared: David and Jason value creative freedom, so they’ll integrate ads in their playful way (which actually makes the promotion more genuine and entertaining).

10. Charlotte Williams & Bianca Foley

Genre

Sustainability, Ethical Lifestyle, Marketing

About

Rounding out our list is a podcast for the conscious consumers and ethical brands out there. Sustainably Influenced is co-hosted by Charlotte Williams, a British marketing maven and beauty influencer, and Bianca Foley, a fellow influencer with a focus on sustainable living. Together, they set out to educate people on living a more conscious, eco-friendly lifestyle – and they do it in a very approachable, conversational way. Each ~30 minute episode features interviews with experts in areas like sustainable fashion, zero-waste living, clean beauty, and corporate responsibility. What sets this podcast apart is its blend of influencer perspective and expert knowledge. Charlotte and Bianca aren’t preachy; instead, they admit they’re learning along with the audience. They also break down the maze of “green” terminology and trends (from carbon offsetting to slow fashion) so that listeners can actually understand and make informed choices. Both hosts have strong industry ties – for instance, Charlotte’s background in beauty and marketing has led to collaborations with brands like WWF, ShopStyle, Beautystack, and even Hello Kitty, which often spark interesting discussions on the show.

Why It’s Engaging

Sustainably Influenced hits the sweet spot between informative and inspiring. In an era where consumers care about sustainability but can feel overwhelmed by it, Charlotte and Bianca’s down-to-earth discussions are a breath of fresh air. They ask the questions we’re all thinking (“What do all these eco buzzwords really mean? How can I actually make a difference without breaking the bank?”) and bring in guests who provide clarity and action tips. The podcast has even earned a perfect 5-star rating from listeners, reflecting how well-received it is. For eco-conscious brands, this show is an ideal partner. The audience is obviously interested in sustainability and likely to support products or services that align with those values. Sponsoring an episode or collaborating on content (for example, a segment on how a particular product is made sustainably) can drive both awareness and trust. Additionally, because Charlotte and Bianca are content creators themselves, they excel at weaving a brand’s message into a story or conversation naturally, rather than delivering a dry ad.

How to Find & Collaborate with These Influencers

As you can see, podcasting influencers span every niche – and their engaged audiences can be incredibly valuable for brands. The good news is that finding the right podcast influencers for your campaign is easier than ever. Tools like influencer directories and marketing platforms can help you filter creators by niche, audience size, engagement, etc. In fact, Stack Influence is one platform that makes this process simple. It allows brands (including e-commerce businesses and Amazon sellers) to discover micro influencers and content creators who align with your target market, all in one place. Instead of spending hours scrolling and DM’ing potential collaborators, you can use such a platform to quickly identify podcasters in your niche and reach out professionally.

When it comes to collaboration, consider the following strategies to get the most out of podcast influencer partnerships:

• • Sponsored Segments or Shout-outs

Have the host give a personal recommendation or testimonial for your product during their show. Because listeners have a relationship with the host, these endorsements feel like advice from a friend. (Just make sure the influencer genuinely likes your product – authenticity is key!)

• • Guest Appearances

Appear as a guest on the podcast or invite the influencer onto your own platform (podcast, webinar, Instagram Live, etc.). This way, you can share expertise and organically mention your brand while providing value to the audience. It’s a great way to tap into the influencer’s follower base and build credibility.

• • Product Reviews & Giveaways

Provide the influencer with your product to try out and review in an episode. Many of the podcasters above do product review segments or chat about their favorite things. An honest review can double as user-generated content for your brand. You might even coordinate a giveaway or special discount code for the podcast’s listeners to drive engagement and sales.

• • Cross-Promotion on Social Media

Remember, these influencers are omni-channel content creators. After an episode goes live, work with them to promote it on Instagram, TikTok, YouTube, or their blog. This amplifies the reach of your collaboration and creates more touchpoints (audio, video, text) for audiences to encounter your brand.

Finally, measure the impact. Many podcasts allow you to sponsor episodes with trackable promo codes or unique URLs, so you can see how many listeners converted to customers. Keep an eye on metrics like website traffic spikes after a podcast feature, or an uptick in social media followers from the influencer’s community. Podcast marketing is a two-way street – when done right, both you and the influencer benefit by growing your audiences and credibility.

Conclusion Top 10 Podcasting Influencers with Highly Engaging Podcasts

Podcast influencers offer a blend of intimacy and influence that few other mediums can match. Listeners develop a deep trust in hosts who speak directly into their ears week after week. By collaborating with the 10 influencers listed above (or others like them), brands can tap into highly engaged communities across interests as varied as fitness, finance, vegan living, and comedy. The content is casual and authentic, but the impact on listeners’ purchasing decisions can be significant.

As you plan your next influencer marketing move, consider giving podcast collaborations a try. Whether you’re aiming to boost an e-commerce brand’s visibility, drive sales for a product on Amazon, or simply spread the word about your mission, there’s likely a podcast (and an influencer) out there that’s the perfect fit. And with solutions like Stack Influence at your fingertips, connecting with these voices is simpler than ever. Happy podcast partnering, and here’s to making sound waves in your marketing strategy!