Top 10 Football Content Creators

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October, 2025

 

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Football has evolved beyond just the on-field action – it’s now a thriving online content genre. From YouTube channels breaking down game film to TikTok personalities reenacting highlight plays, football content creators have become central figures in the fan experience. These influencers entertain and inform millions of followers, shaping fan narratives and even impacting how brands market to sports audiences. In this article, we’ll count down the top 10 football content creators (focusing primarily on American football) and explore what makes each one a must-follow. We’ll also look at how their reach ties into broader trends in influencer marketing, micro-influencers, e-commerce, and user-generated content (UGC) in the sports world.

The Rise of Football Content Creators in the Digital Age

In the age of social media and streaming platforms, football fandom extends well beyond game day. Content creators have stepped up to deliver year-round football entertainment: game analysis, comedy skits, player interviews, fantasy tips, and more. Many of these creators started as passionate fans or former players and turned their love of the game into full-time careers as influencers. Some have millions of subscribers on YouTube, while others cultivate tight-knit communities on platforms like Instagram and TikTok. Brands have taken notice too – influencer marketing in sports is booming. In fact, e-commerce brands and Amazon sellers are increasingly partnering with micro-influencers and content creators to generate authentic UGC and build consumer trust, driving online sales in ways traditional ads can’t match. Whether macro or micro, football influencers offer credibility and engagement that resonate strongly with fans, which is invaluable for marketing campaigns.

Below we’ve compiled a list of the top 10 football content creators making waves today. This list is based on a mix of their popularity (followers/subscribers), content quality, and overall impact on the football community. From comedic commentators to analytical film junkies, these creators represent the diverse ways football is being covered and celebrated online.

1. Deestroying (Donald De La Haye)

Deestroying tops our list as one of the most popular football content creators in the world. Donald De La Haye – known online as Deestroying – is a former college kicker who famously chose YouTube over his NCAA scholarship, a bold move that paid off tremendously. His YouTube channel features entertaining videos like one-on-one receiver vs. defender challenges, kicker trick shots, and vlogs about his journey through football. Deestroying’s relatable personality and impressive athletic skills have earned him over 6 million subscribers on YouTube, making him a powerhouse in the sports creator space. His content often includes collaborations with NFL stars and celebrities, and he even co-owns an arena football team. Deestroying’s rise highlights the possibilities of athlete influencers – as ESPN noted, after leaving UCF he amassed nearly 5 million subscribers and became a “YouTube celebrity” in football circles. Today, with a loyal fanbase and over 1.6 billion channel views, Deestroying has transcended from college athlete to full-time content creator and entrepreneur.

Why You Should Follow

Deestroying brings a mix of high-energy football competition and inspirational storytelling. Viewers get to see talented amateurs compete in his $10,000 1-on-1 challenges, follow Deestroying’s own pursuit of a pro career, and enjoy cameos from NFL players. His journey also underscores the power of personal branding – he turned NCAA adversity into a platform for advocating players’ NIL rights. If you love football skill challenges and a great underdog story, Deestroying’s channel is a must-watch.

2. MMG

MMG (Matthew Meagher) has made a name as one of the biggest football gaming content creators on YouTube. Best known for his Madden NFL gameplay videos, MMG’s channel is all about over-the-top entertainment and humorous commentary centered on football video games. With his bold personality and catchphrases, MMG keeps his audience (over 3.1 million YouTube subscribers) hooked through series like “Wheel of MUT” (Madden Ultimate Team) and quirky football challenges. While his content is primarily gaming-oriented, MMG’s love for the NFL shines through – he often reacts to real NFL events, attends games, and incorporates football culture into his videos. His fanbase skews younger, demonstrating how the Madden franchise and gaming content serve as an entry point for the next generation of NFL fans.

Why You Should Follow

If you enjoy Madden or just want a good laugh, MMG delivers consistent, high-energy content. He combines genuine football knowledge with comedic flair, making even a virtual Lions vs. Packers matchup feel exciting. MMG also engages with his community heavily; his subscribers feel like part of a club. For brands and sponsors, his influence is notable – he’s worked with the NFL directly and features products that appeal to gamers and sports enthusiasts alike. In the broader context of influencer marketing, MMG illustrates how content creators can bridge e-commerce and entertainment; he sells merch and often discusses football gear, showing the commercial impact a popular creator can have among passionate fans.

3. Pat McAfee

Former NFL punter Pat McAfee has reinvented himself as a media personality and hosts one of the most successful sports shows on the internet. The Pat McAfee Show started as a live YouTube podcast where McAfee and co-hosts discuss NFL news, interview players and coaches, and react to breaking stories with unfiltered humor. The show’s authentic, locker-room vibe quickly attracted a massive following – nearly 3 million YouTube subscribers as of 2025 – and became the #1 sports show on YouTube in terms of viewership. McAfee’s content stands out for its insider perspective (coming from an ex-player) and his larger-than-life comedic style. He has brought on huge guests like Aaron Rodgers (who appeared weekly) and Nick Saban, creating viral moments that cross over into mainstream sports media. In 2023, McAfee’s success led to a multimillion-dollar deal with ESPN to broadcast his show on their platforms, all while he continues to stream and post content on YouTube.

Why You Should Follow

Pat McAfee delivers daily NFL commentary and interviews in a way that’s engaging and unfiltered – a refreshing contrast to traditional sports TV. He often breaks news (players have announced decisions live on his show) and his candid takes spawn countless viral clips. For fans, it’s a way to stay informed on football happenings in a highly entertaining format. From a content creation standpoint, McAfee’s trajectory shows the potential of influencer marketing in sports media. His brand now extends to merchandise, sponsorships, and charity drives, proving that a content creator can build an empire with a loyal audience. If you want a blend of football insight and laughs – and to see how a former player is changing sports broadcasting – Pat McAfee’s channels are essential.

micro-influencer platforms

Unlock the Power of Micro Influencers and Elevate your Brand Today!

Football has evolved beyond just the on-field action – it’s now a thriving online content genre. From YouTube channels breaking down game film to TikTok personalities reenacting highlight plays, football content creators have become central figures in the fan experience. These influencers entertain and inform millions of followers, shaping fan narratives and even impacting how brands market to sports audiences. In this article, we’ll count down the top 10 football content creators (focusing primarily on American football) and explore what makes each one a must-follow. We’ll also look at how their reach ties into broader trends in influencer marketing, micro-influencers, e-commerce, and user-generated content (UGC) in the sports world.

4. FlemLo Raps

FlemLo Raps (Karl Fleming) is a storytelling maestro in the football YouTube community. He specializes in deep-dive videos that explore the lives and careers of NFL and college football players – especially those “forgotten” or who faced adversity. Since launching his channel in 2015, FlemLo has amassed over 940,000 subscribers with his unique narrative approach. His content often answers questions like “Whatever Happened to [Player]?” or unpacks inspiring comeback stories and cautionary tales from the football world. FlemLo’s empathetic and insightful storytelling, combined with solid research, keeps viewers hooked. He doesn’t just relay stats; he finds the human-interest angle in football, delivering life lessons and motivational themes through sports narratives. His audience appreciates the depth and positivity in his content – as FlemLo himself has noted, he gleans life lessons from sports stories and shares them with his viewers.

Why You Should Follow

FlemLo Raps offers a refreshing break from hot takes and highlights, focusing instead on meaningful stories in football. You’ll learn about players who might not be in the spotlight anymore and gain insights into the personal challenges athletes face. His videos are well-researched and often heartfelt; be prepared for both inspiring and sometimes sobering tales of life in and after the NFL. For brands, FlemLo’s channel represents a more niche, storytelling-driven audience. His followers trust his thoughtful perspective – a key aspect any influencer marketing campaign looks for. If you’re a fan who believes football is more than just a game, FlemLo Raps’ content will resonate with you.

5. Chiseled Adonis

If you’re looking for comedy gold in the football world, Chiseled Adonis delivers in spades. A stand-up comedian turned YouTube creator, Chiseled Adonis provides hilarious commentary on NFL game highlights and moments. He rose to prominence with his weekly NFL primetime game recaps, where he dubs over footage with rapid-fire jokes, catchphrases, and satirical analysis. His signature style – a mix of roasting players for mistakes and celebrating great plays with equal comedic flair – has earned him a dedicated following of around 760,000 subscribers. Many fans challenge themselves to his “try not to laugh” highlight videos because his reactions are laugh-out-loud funny. Beyond NFL, he also dabbles in commentary on other sports and general pop culture, but football is his bread and butter. Chiseled’s content is decidedly edgy (with adult humor and language), but that’s part of the appeal for viewers who want a less censored fan perspective.

Why You Should Follow

Chiseled Adonis turns every fumble, touchdown, or referee blunder into a punchline. Following him is like watching games with the funniest friend you know, one who has a metaphor or joke for absolutely everything. His creativity in crafting comedic narratives around sports highlights is unmatched, and it makes even a dull 0-0 game entertaining. This kind of engagement and entertainment value is a treasure for the NFL fan community online. On the influencer side, Chiseled Adonis shows how a strong personal brand (in this case, comedy + football) can carve out a sizable niche. Brands targeting young, meme-savvy NFL fans have partnered with him for promotions integrated into his skits, leveraging his high engagement rates. If you enjoy NFL memes, satire, or just need a good laugh on Monday after your team loses, Chiseled Adonis is the go-to creator.

6. Tom Grossi

Tom Grossi is proof that a passionate fan with a camera can become a prominent content creator. Grossi is a Green Bay Packers superfan and comedian who turned his fandom into a multi-faceted YouTube channel and podcast. He produces comedic skits (like NFL coach parodies and “fan reaction” videos for each week’s games), live streams during games, and a podcast (“Packcast”) covering NFL news with a Packers slant. His versatility and clean humor have earned him a broad audience – about 750,000 subscribers on YouTube – including fans of all teams, not just Green Bay. In 2023, Grossi made headlines by visiting 30 NFL stadiums in 30 days to raise money for St. Jude Children’s Hospital, ultimately raising over $500,000 for charity. This feat not only did immense good, but also skyrocketed his profile (the NFL honored him as 2023 Fan of the Year). Grossi’s content style, often dubbed “chaotic good,” combines wholesome comedy with genuine love for the game and its community.

Why You Should Follow

Tom Grossi’s channel has something for every NFL fan. Want to commiserate over a loss? His skits like “every fan’s reaction to [Team] losing” will hit home. Want analysis? His podcast covers weekly predictions and power rankings. Want positivity? His charity endeavors and interactions with fans are heartwarming. Grossi exemplifies the power of micro-influencers in sports – he started with a niche (Packers fans) but expanded through consistent, relatable content. For marketers, Grossi’s story shows how authentic engagement can lead to significant influence; he doesn’t just have followers, he has a community that rallies behind causes. He’s even partnered with brands that appeal to NFL fans (from jersey retailers to tech gadgets for viewers of his streams). Follow Tom Grossi for a fan’s-eye view of the NFL that will make you laugh and occasionally restore your faith in the fandom community.

7. That’s Good Sports (Brandon Perna)

When NFL news meets comedy, you get That’s Good Sports. This YouTube channel, hosted by Brandon Perna, offers a sarcastic and satirical take on football headlines and game recaps. Perna started the channel as a Denver Broncos-focused comedy outlet, but it has grown to cover the entire NFL (with a healthy dose of Broncos bias and self-deprecation). With over 660,000 subscribers and 3,300+ videos, That’s Good Sports has become a staple for fans who enjoy humor-infused analysis. Perna’s style includes running gags (like making fun of his own team’s misfortunes), top 10 lists, and creative series like the “Power Rankings but it’s based on ridiculous criteria” – all delivered in a personable, every-fan style. He’s built an identity as “the NFL fan who doesn’t take things too seriously,” which is refreshing in a media landscape often dominated by hot takes.

Why You Should Follow

That’s Good Sports is perfect for fans who want to stay informed but also be entertained. You’ll get the key storylines of the week – from game highlights to NFL scandals – presented with a wink and a nod. Perna’s comedic timing and willingness to poke fun at every team (especially his own) make the channel widely relatable. It’s like getting your NFL news from a friend at the bar who could moonlight as a stand-up comic. Importantly, Perna’s success with That’s Good Sports demonstrates how content creators can thrive via authenticity and consistency. He’s cultivated a loyal viewership (his videos routinely get hundreds of thousands of views) without being an ex-player or ESPN analyst – he’s just a dedicated fan with a camera and a sense of humor. For those interested in the influencer business, note that Perna has attracted sponsors in the sports betting and fantasy sports world, aligning well with his audience. Follow him if you want NFL updates that make you chuckle (and occasionally face-palm) along the way.

8. UrinatingTree

UrinatingTree (real name Steve Karl) has built a large following by doing the opposite of traditional sports media – focusing on the fails and follies of the sports world, especially the NFL. This YouTuber’s claim to fame is a series called “This Week in Sportsball,” where he humorously recaps NFL action, and the infamous “Haters Guide” videos that roast teams (often annually, like “Haters Guide to the NFL Playoffs”). His tone is heavily sarcastic, critical, and at times ruthlessly honest, which has resonated with fans who enjoy seeing underperforming teams or boneheaded plays get their comedic comeuppance. UrinatingTree’s channel has gained over 600,000 subscribers, and his videos frequently rack up millions of views, especially when covering big collapses (for example, his tirades on the Cleveland Browns or Dallas Cowboys during rough seasons are fan-favorites). Based in Pittsburgh, he often lampoons his own hometown teams as well, including a running “Days of our Steelers” gag during turbulent seasons.

Why You Should Follow

UrinatingTree provides catharsis for frustrated fans. If your team had an embarrassing loss, odds are he’s already uploaded a video laughing through the pain – and somehow it makes you feel better. His content also appeals to general sports fans who enjoy schadenfreude and dark humor. Beyond the jokes, he actually weaves in solid sports analysis and history, which gives the commentary substance behind the snark. Following UrinatingTree also offers a lesson in how niche content can thrive: by focusing on the “losers” and lowlights, he carved out an original angle in a crowded sports content field. From an influencer marketing perspective, his edgy style isn’t for every brand, but it’s authentic – and authenticity breeds trust with an audience. He has a devoted community (evidenced by strong Patreon support and merch sales) that values his unfiltered take. Check out UrinatingTree if you want to see sports culture roasted to well-done perfection, all in good fun.

9. Brett Kollmann

For the football purists and Xs-and-Os junkies, Brett Kollmann is a revered name. Brett is a film analyst who creates in-depth YouTube videos breaking down NFL strategy, player talent, and draft prospects. A self-taught analyst, he began The Film Room series on YouTube in the mid-2010s and quickly gained credibility for his clear explanations and eye for detail. Today his channel boasts over 417,000 subscribers and features hundreds of videos ranging from 20-minute deep dives (e.g., how a certain quarterback reads defenses) to hour-long draft analyses. Kollmann’s content stands out for its high production quality and genuine insight – he uses all-22 game footage and graphics to illustrate concepts, essentially bringing a bit of NFL Films flair to YouTube. His passion for the sport is evident, and he’s expanded into podcasting (co-hosting the Bootleg Football Podcast) and appearing as a guest on traditional media. Many fans credit his videos with teaching them nuances of the game that they never understood before.

Why You Should Follow

If you want to become a smarter football fan, Brett Kollmann’s channel is like a free masterclass. You’ll find explanations for why a play worked (or failed), what makes certain players great, and how teams strategically scheme against each other. It’s analytical without being dry – Brett has an engaging delivery and knows how to tell a story through film breakdowns. Following him will give you a deeper appreciation of the sport, from understanding draft gems to recognizing clever play designs on Sundays. Brett’s success also highlights an important aspect of content creation: expertise and educational value can build a strong following even without flashy theatrics. His audience trusts his knowledge, making him an influential voice among hardcore fans (and even some coaches and players have acknowledged his work). For brands, working with someone like Brett means reaching an audience that is highly engaged and values substance, which is great for products like sports gear, tech, or services that cater to informed consumers. In summary, don’t miss Brett Kollmann if you want to dive into the cerebral side of football with one of YouTube’s best film analysts.

10. FivePoints Vids

Rounding out our top 10 is FivePoints Vids, a channel that blends sports history, trivia, and humor into highly watchable videos. FivePoints Vids (the creator keeps his real name private) isn’t solely about football – he covers all major sports – but his NFL content is among his most popular and helped him rise to prominence. Active since 2013, the channel has gained over 380,000 subscribers by producing listicles and documentaries on topics like “Top 10 Worst Teams in NFL History” or “The Bizarre Story of [Player/Team].” FivePoints has a knack for digging up interesting facts and archival footage, then narrating the story with a dose of dry wit. He often collaborates with other sports YouTubers (like UrinatingTree, they co-host a live podcast called The Dumpster Fire covering weekly NFL happenings). His content strikes a nice balance between informative and entertaining – you come away learning something new and usually get a few chuckles too.

Why You Should Follow

FivePoints Vids is great for the fan who loves sports lore and countdown-style videos. If you can binge ESPN’s 30 for 30 documentaries or spend hours on sports Wikipedia pages, you’ll enjoy this channel. Examples of content include retrospectives on infamous NFL moments (e.g., the Butt Fumble), rankings of the best college football traditions, or explanations of financial aspects like NFL contracts – all packaged in a fun narrative. His style is more laid-back compared to some of the more in-your-face creators, which many viewers appreciate. Additionally, FivePoints demonstrates the value of consistency and collaboration in growing as a creator. By steadily releasing content and teaming up with peers, he has kept his channel relevant for over a decade. For fans, subscribing to FivePoints Vids means getting thoughtful sports content that can make you the trivia champ among your friends. For potential sponsors, his channel offers access to a cross-sport audience that’s educated and passionate – ideal for marketing everything from sports apparel to video games. Don’t sleep on FivePoints Vids if you want to round out your feed with quality football (and sports in general) content.

micro-influencer platforms

Unlock the Power of Micro Influencers and Elevate your Brand Today!

Football has evolved beyond just the on-field action – it’s now a thriving online content genre. From YouTube channels breaking down game film to TikTok personalities reenacting highlight plays, football content creators have become central figures in the fan experience. These influencers entertain and inform millions of followers, shaping fan narratives and even impacting how brands market to sports audiences. In this article, we’ll count down the top 10 football content creators (focusing primarily on American football) and explore what makes each one a must-follow. We’ll also look at how their reach ties into broader trends in influencer marketing, micro-influencers, e-commerce, and user-generated content (UGC) in the sports world.

Conclusion to Top 10 Football Content Creators

Each of these creators has carved out a unique space in the football media ecosystem. Importantly, their success is not just about entertainment – it’s also reshaping sports marketing and fan engagement. Traditional advertising is no longer the only way to reach football fans. Brands now recognize that partnering with content creators can yield huge benefits: authenticity, targeted reach, and strong engagement. Many of the top creators above have collaborated with the NFL, sports apparel companies, video game publishers, and more to promote products in a way that feels organic to their audience.

Even more intriguing is the rise of micro-influencers in the football niche. While the ten personalities we listed are among the most popular, there are countless smaller creators (think tens of thousands of followers instead of millions) who have highly engaged communities – for example, a high school football coach on Instagram sharing training tips, or a TikTok creator doing funny sketches as an “NFL mom.” These micro-influencers might not make headlines, but they are gold for marketers looking for trust and authenticity. In the competitive world of e-commerce, savvy brands and Amazon sellers leverage these micro-influencers to generate user-generated content (UGC) and word-of-mouth for their products. Their followers see them as peers, so a recommendation feels like advice from a friend, which builds consumer trust. Studies have found that micro-creators often have higher engagement rates than mega-celebrities, and their endorsements can directly drive sales.

Platforms and services have emerged to facilitate these collaborations at scale. For instance, Stack Influence is a micro-influencer marketing platform that helps brands (especially on Amazon) run campaigns with numerous small creators efficiently. Using such a platform, a company can send products to dozens of football content creators – say, new workout gear to local football trainers or gaming accessories to Madden streamers – and in return get a flood of authentic reviews, social posts, and videos. 

This kind of influencer marketing approach (sometimes called “product seeding”) can yield an impressive ROI for sellers, as it combines immediate promotion with lasting social proof in the form of UGC. The takeaway: the football influencer landscape isn’t just about the top 10 superstars we highlighted. It’s a wide pyramid, with micro-influencers at the base driving a lot of grassroots engagement, and the big names at the top amplifying trends to millions. Brands large and small are now integrating both levels – running big sponsorships with popular creators while also seeding products with micro-influencers – to maximize their reach and impact. 

In conclusion, the top football content creators have changed how we experience football off the field. They’ve made the sport more accessible, interactive, and often downright fun through their creativity. As fans, we get to enjoy endless football content at our fingertips. As marketers or entrepreneurs, there’s a blueprint for reaching audiences in genuine ways. So whether you’re aiming to grow a following or grow a business, there’s a lot to learn from these creators at the intersection of sports passion and digital influence. The playing field of content creation is always evolving, but one thing’s for sure: as long as there are fans who love the game, football influencers will continue to thrive – and we’ll be there, watching, laughing, learning, and clicking “Like” along the way.

Football has evolved beyond just the on-field action – it’s now a thriving online content genre. From YouTube channels breaking down game film to TikTok personalities reenacting highlight plays, football content creators have become central figures in the fan experience. These influencers entertain and inform millions of followers, shaping fan narratives and even impacting how brands market to sports audiences. In this article, we’ll count down the top 10 football content creators (focusing primarily on American football) and explore what makes each one a must-follow. We’ll also look at how their reach ties into broader trends in influencer marketing, micro-influencers, e-commerce, and user-generated content (UGC) in the sports world.

By William Gasner

CMO at Stack Influence

William Gasner is the CMO of Stack Influence, he's a 6X founder, a 7-Figure eCommerce seller, and has been featured in leading publications like Forbes, Business Insider, and Wired for his thoughts on the influencer marketing and eCommerce industries.

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Football has evolved beyond just the on-field action – it’s now a thriving online content genre. From YouTube channels breaking down game film to TikTok personalities reenacting highlight plays, football content creators have become central figures in the fan experience. These influencers entertain and inform millions of followers, shaping fan narratives and even impacting how brands market to sports audiences. In this article, we’ll count down the top 10 football content creators (focusing primarily on American football) and explore what makes each one a must-follow. We’ll also look at how their reach ties into broader trends in influencer marketing, micro-influencers, e-commerce, and user-generated content (UGC) in the sports world.
Football has evolved beyond just the on-field action – it’s now a thriving online content genre. From YouTube channels breaking down game film to TikTok personalities reenacting highlight plays, football content creators have become central figures in the fan experience. These influencers entertain and inform millions of followers, shaping fan narratives and even impacting how brands market to sports audiences. In this article, we’ll count down the top 10 football content creators (focusing primarily on American football) and explore what makes each one a must-follow. We’ll also look at how their reach ties into broader trends in influencer marketing, micro-influencers, e-commerce, and user-generated content (UGC) in the sports world.

© 2025 Stack Influence Inc

© 2025 Stack Influence Inc