10 Best Shopping Haul Influencers (2025 Edition)

Shopping haul videos have become a powerhouse in influencer marketing, shaping consumer trends and driving e-commerce in 2025 like never before. These videos – where content creators showcase their latest purchases in clothing, beauty, and more – inspire millions of viewers to discover new products and brands. Retailers and Amazon sellers have taken note, collaborating with both mega and micro influencers to reach engaged audiences through authentic user-generated content (UGC). From luxury fashion houses to budget-friendly Amazon finds, haul influencers span a wide range of niches while all sharing one thing in common: the ability to turn personal shopping sprees into relatable, viral content that drives sales.

To better understand this phenomenon, we’ve rounded up 10 of the best shopping haul influencers who are currently active. These creators (mostly U.S.-based with a couple global stars) each bring their own flair – whether it’s plus-size try-on sessions, thrift store treasures, or makeup mega-hauls – and collectively illustrate why haul content dominates social commerce. Before diving into the list, let’s look at the main categories of shopping hauls that these influencers represent:

• • Fashion & Try-On Hauls: Clothing and accessory hauls, from luxury brand lookbooks to affordable “outfit of the day” try-ons.

     

  • Beauty & Product Hauls: Makeup, skincare, and product unboxings – think Sephora hauls, PR unboxing videos, and viral “Amazon beauty finds.”

     

  • Lifestyle & Thrift Hauls: Home décor, thrift store and Amazon finds, tech gadgets, and everyday lifestyle goodies that influencers love to share.

     

Each influencer below excels in one (or several) of these categories, turning personal shopping into engaging content that e-commerce brands can’t resist. Whether you’re an Amazon seller seeking product exposure or a fan hunting for style inspo, these haul experts are a must-follow.

Follower count comparison of top haul influencers (approximate, in millions, on their primary platform).

Let’s meet the top 10 shopping haul influencers to follow in 2025 and see how they’re making waves with haul videos and social commerce:

1. Emma Chamberlain (@emmachamberlain)

Category

Gen Z Lifestyle & Thrift Hauls

About

Emma Chamberlain rocketed to fame as a relatable teen vlogger on YouTube and has since evolved into a bona fide fashion and lifestyle icon. Known for her “real life” approach, Emma’s content often featured thrifted outfit hauls and candid “get ready with me” vlogs, which helped endear her to Gen Z audiences. Her style is an eclectic mix of vintage finds and high-fashion pieces, always delivered with humor and authenticity that her 12M+ YouTube subscribers adore.

Platform & Niche

While Emma now graces Vogue covers and high-profile fashion events, she hasn’t forgotten her haul-video roots. Instagram is where she showcases chic outfits and coffee-culture lifestyle shots to 15 million followers, but YouTube is where her thrift hauls and shopping adventures truly took off. Her ability to blend designer couture with “thrift store chic” makes high fashion feel accessible to young fans.

Brand Collaborations

Emma’s influence has caught the attention of major brands. She’s now an ambassador for luxury houses like Louis Vuitton and has even interviewed celebrities on the Met Gala red carpet for Vogue. From launching her own coffee brand to partnering on an eyewear line, Emma demonstrates how a creator can parlay haul video relatability into full-fledged e-commerce entrepreneurship. Her journey—from posting goofy thrift haul vlogs to setting trends in Paris—shows the power a content creator has in today’s style and shopping landscape.

2. Mikayla Nogueira (@mikaylanogueira)

Category

Beauty Product Hauls & Makeup Reviews

About

Mikayla Nogueira is a TikTok makeup sensation who skyrocketed from beauty-counter employee to one of the most influential voices in cosmetics. This 25-year-old Boston native is beloved for her frank, enthusiastic product reviews delivered in a thick Boston accentstackinfluence.com. Mikayla’s content often feels like a friend excitedly showing you a “Sephora haul” – she’ll swatch eyeshadows, try on foundations, and give brutally honest opinions on the latest makeup must-haves. Her authenticity and catchphrases have earned her 15.9 million TikTok followers (plus nearly 3M on Instagram).

Platform & Niche

TikTok is Mikayla’s kingdom. There, her quick-hit haul videos and GRWM (get ready with me) clips regularly rack up millions of views. She covers both high-end and drugstore products, making beauty e-commerce approachable for all budgets. Viewers tune in because they trust that if Mikayla “can’t live without” a product, it’s the real deal – and her recommendations often lead to instant sell-outs of those items.

Brand Collaborations

Beauty brands large and small clamor to get Mikayla’s attention. A positive shoutout from her can create viral demand (her review of a certain mascara famously caused it to sell out overnight). She’s won Beauty Influencer of the Year and even launched her own beauty line. For Amazon sellers and cosmetics companies, Mikayla represents the ideal partner: a content creator who combines haul-style showcases with professional makeup artistry. Her influence underscores how UGC haul content can directly translate into product sales and brand buzz.

3. Safiya Nygaard (@safiyany)

Category

Experimental Fashion & Haul Challenges

About

Safiya Nygaard takes the haul concept to the next level with her curiosity-driven shopping experiments. A former BuzzFeed video star turned YouTube creator, Safiya is known for her long-form videos blending fashion, beauty, and quirky e-commerce adventures. Rather than a typical “here’s what I bought” haul, Safiya’s videos often have a fun twist – like buying the “first five things Instagram ads recommended” or doing a massive Wish.com haul of questionable products. Her content is immaculately produced, humorously narrated, and highly engaging.

Platform & Niche

With over 10 million YouTube subscribers, Safiya has built a loyal audience that loves her mix of fashion storytelling and consumer experiments. One week she might test vintage clothing trends, the next she’s unboxing bizarre Amazon returns. She also incorporates beauty product hauls (like testing entire makeup collections) into her repertoire. Safiya’s signature “bad makeup science” videos – for example, melting together every lipstick from Sephora – have become YouTube legends. By exploring the extremes of shopping, she entertains viewers while slyly reviewing products along the way.

Notable Videos & Impact

Some of Safiya’s most popular haul-themed videos include “I Bought a Box of Amazon Customer Returns” (16M+ views) and “Giant Wish Haul” challenges that highlight the pitfalls of fast-fashion e-commerce. These mega-hauls aren’t just for laughs; they also shed light on sizing issues, quality disparities, and other shopping insights. Safiya’s approach has influenced a wave of content creators to make their haul videos more narrative and investigative. For brands, a feature in one of Saf’s videos can mean a surge of interest – whether she’s raving or joking about the product. Her blend of authenticity and curiosity epitomizes why haul content is so compelling to online audiences.

4. Remi Bader (@remibader)

Category

Plus-Size Fashion Hauls & Realistic Try-Ons

About

Remi Bader became a viral TikTok star by keeping it real with clothing hauls. In 2021, Remi’s “realistic haul” videos – trying on trendy outfits and candidly calling out inconsistent sizing – struck a chord with millions. As a plus-size woman, her frustration with how clothes fit (or didn’t fit) on a non-model body was both relatable and revolutionary. Fast forward to 2025, and Remi has amassed about 2.2 million TikTok followers and become a leading voice for size inclusivity in fashion. Her try-on haul videos are equal parts funny and empowering, turning the traditionally polished haul format into something more genuine for the average consumer.

Platform & Niche

TikTok is Remi’s primary platform for her haul content, though she’s also grown an Instagram audience of 800K+. In snappy TikToks, she’ll do side-by-side comparisons of how an outfit looked on the model vs. on her – often proclaiming “Realistic haul!” as she shows the unfiltered results. No retouching, no special angles – just real clothes on a real person. This refreshing honesty has earned her features in magazines and even a spot on the 2025 TIME100 Creators list for her impact.

Brand Collaborations

Remi’s influence has led to partnerships with major fashion brands (she’s worked with Revolve and consulted on plus-size lines) and appearances at runway shows. Brands that champion body positivity see Remi as an authentic ambassador who can reach a passionate community that traditional marketing might miss. For e-commerce sellers, her feedback can be gold; positive mentions of a garment that “actually fits right” can drive traffic, while her calling out a brand can spark needed change. Remi Bader proves that UGC-style haul videos can do more than sell clothes – they can spark industry conversations about inclusivity, all while entertaining viewers with a healthy dose of humor.

5. Patricia Bright (@thepatriciabright)

Category

High-Street & Luxury Fashion Hauls

About

Patricia Bright is a UK-based influencer who has been hauling fashion finds on YouTube for over a decade. With 2.7 million subscribers on her main channel, Patricia blends warm, chatty storytelling with a knack for styling both high-street (affordable) and luxury pieces. Many fans were first drawn in by her epic clothing haul videos – from “Huge Zara Try-On Haul” to “Designer Luxury Haul and Honest Review.” She’s known for her confident, upbeat personality and willingness to give the tea on everything she buys, which makes her hauls feel like a fun girls’ shopping trip.

Platform & Niche

Patricia’s YouTube content spans fashion, beauty, and even personal finance chats, but fashion hauls remain a staple. She often does seasonal hauls (think “Summer Vacation Haul” or “Massive Black Friday Haul”) where she tries on dozens of items and gives sizing tips and styling ideas. Her haul videos stand out for being both aspirational and practical – she might feature a Gucci bag unboxing one day and an affordable ASOS haul the next, catering to a broad audience. Patricia’s engaging “girl-talk” presentation style turns her hauls into mini reviews and life updates all in one.

Brand Collaborations

Over the years, Patricia has collaborated with fashion retailers like Boohoo, ASOS, and Amazon Fashion, and even launched her own fashion and jewelry lines. Notably, she was one of the early influencers to partner with high-end brands for YouTube content, showing luxury items in a down-to-earth way. Her luxury fashion hauls have included tips on investing in designer pieces versus dupes, reflecting her savvy approach. For brands, getting featured in a Patricia Bright haul can mean exposure to a loyal, trusting audience. And for viewers, Patricia offers the perspective of a seasoned shopper who’s seen it all – she’ll tell you what’s worth splurging on and which haul items are just hype.

6. Mia Maples (@miamaples)

Category

Affordable Fashion & Fun DIY Hauls

About

Mia Maples (formerly known as IvoryGirl48) is a Canadian YouTuber whose channel is all about having fun with fashion, beauty, and DIY – and her viewers (4.6 million and counting) can’t get enough. Mia’s sweet, down-to-earth personality shines in her haul videos, where she often tries on everything from elegant prom dresses to wacky online finds. In fact, some of her most popular uploads are her “very extra” haul series: huge Wish.com hauls, AliExpress clothing hauls, testing eBay wedding dresses – you name it, Mia has probably bought it online and tried it on for a video. These try-ons come complete with her genuine reactions, whether delight at a bargain or laughter at a fashion fail.

Platform & Niche

YouTube is Mia’s domain, and she’s been creating content since her early teens. Unlike some influencers who stick to one niche, Mia’s channel is a variety pack: beauty tutorials, home decor DIYs, pranks, and fashion hauls all coexist. Still, haul videos are a cornerstone of her content. She’s particularly known for bridal and formal dress hauls (trying on stunning dresses from questionable online retailers) and seasonal fashion hauls. Mia’s friendly approach makes viewers feel like they’re hanging out with a best friend who’s showing off her latest buys. This relatable vibe has led to many haul videos of hers garnering millions of views – for example, her “Wish Wedding Dress Haul” and “$5 Shoe Haul” were viral hits among fashion bargain hunters.

Notable Moments

Mia’s popularity in haul videos even led her to partner with the Style Haul network early in her career. She often features her family in her content (her mom famously appears in mystery haul challenges, adding to the fun). For brands, Mia Maples represents the power of authentic enthusiasm – when she gushes over a cute Amazon sweater or a drugstore makeup haul, her viewers trust it’s genuine. Many small online boutiques and Amazon sellers have gotten a boost from a positive mention in one of Mia’s videos. In an era where social media can sometimes feel overly curated, Mia’s playful, “let’s see what happens” haul videos keep it real – and keep us watching.

7. Shea Whitney (@sheawhitney)

Category

Amazon Fashion Finds & Classic Style Hauls

About

Shea Whitney is proof that shopping haul influencers aren’t just on TikTok and Instagram – she’s a YouTuber who has mastered the art of the Amazon haul. With 1.7 million YouTube subscribers, Shea is known for her polished yet accessible fashion content. She often focuses on wardrobe essentials and trendy pieces found on Amazon, sharing her best finds in categories like work outfits, loungewear, and seasonal staples. Her channel features entire playlists dedicated to “Best Amazon Purchases”, and she’s garnered a reputation as a go-to guru for discovering surprisingly chic items on the mega-retailer.

Platform & Niche

Shea’s niche is blending high-low fashion – one video she might review a luxury handbag, and the next, she’s doing an affordable Amazon clothing haul. This balance appeals to a wide range of viewers, especially women looking for style tips that won’t break the bank. She presents her haul items in a clear, informative way (often trying them on and styling them), which feels almost like a personal shopping appointment. Additionally, Shea peppers her channel with life hack videos and beauty product hauls, but fashion – especially e-commerce fashion – is her bread and butter.

Notable Content

Some of Shea Whitney’s standout videos include “20 Amazon Fashion Items I Can’t Live Without” and “Amazon Fall Try-On Haul”, each attracting hundreds of thousands of views. She’s also delved into lists like “Amazon’s best-kept secrets”, showing her audience she knows the ins and outs of online shopping. Brands have taken notice of her influence; Shea has collaborated with clothing and accessory brands and often features sponsored pieces in her hauls (always disclosed, with her honest take). For Amazon marketplace sellers in particular, a nod from Shea can cause a spike in interest, as her viewers actively want to shop her suggestions (her video descriptions are filled with affiliate links for easy shopping). In short, Shea bridges the gap between content creator and personal stylist, making online shopping hauls both inspiring and practical.

8. Sierra Schultzzie (@schultzzie)

Category

Mid-Size Fashion Hauls & Body-Positive Style

About

Sierra Schultzzie has built her platform on confidence and inclusivity, focusing on fashion for mid-size and plus-size bodies. With over 1.3 million YouTube subscribers, Sierra’s channel is a treasure trove of try-on hauls, brutally honest reviews, and style challenges that encourage viewers to love themselves at any size. She’s known for series like “$500 Target Haul – Will It Fit?!” and “Recreating Pinterest Outfits on a Mid-Size Body”, where she not only shows what she bought but also discusses how the clothes make her feel. Sierra’s approach to hauls is deeply personal and uplifting – a refreshing departure from the sometimes one-size-fits-all vibe of haul culture.

Platform & Niche

YouTube is Sierra’s main stage, though she’s active on Instagram and TikTok as well. Her niche is midsize fashion (roughly sizes 8-16), a demographic often underserved by traditional fashion media. In her haul videos, Sierra tries on clothes from a variety of stores – from fast fashion brands to sustainable labels – and gives her unfiltered feedback on fit and quality. What sets her apart is the commentary: she’ll talk about body image, how a certain trend works (or doesn’t) for curvier figures, and she isn’t afraid to return items that don’t spark joy. It’s not just “here’s what I got”; it’s “here’s how this journey through the mall helped me accept myself a bit more.”

Body-Positive Influence

Sierra’s content, which often includes “style swaps” and even recreating iconic celebrity looks with a body-positive twist, has resonated with those tired of seeing only one body type in fashion hauls. She’s collaborated with fellow body-positive creators (like Carrie Dayton) and has been an advocate for brands extending their size ranges. Many fans credit Sierra with helping them gain confidence to wear what they want. For marketers and brands, Sierra Schultzzie represents the growing demand for realistic marketing – she demonstrates that showcasing products on different body types (via her haul videos) isn’t just socially conscious, it’s good business. Her followers trust her reviews, and when she gives a thumbs-up to a clothing item for being flattering or well-made, it often leads to that item selling out among her community.

9. Macy Eleni (@blazedandglazed)

Category

Thrift Store Hauls & Sustainable Fashion

About

Known as the self-proclaimed “Thrift Queen,” Macy Eleni brings a high-energy, comedic flair to sustainable fashion hauls. Macy soared to online fame on TikTok (and Instagram) by enthusiastically sharing the “hidden gems” she scores at thrift stores and vintage shops. Her content is all about second-hand style and second chances – in fact, she even authored a book titled Second Chances: The Guide to Thrifting. With her bold outfits and infectious positivity, Macy has made sustainable shopping not only cool but downright fun. She’ll take viewers along for chaotic thrift store adventures and then do a haul reveal of everything she snagged for a few bucks – styling each piece in ways that look anything but second-hand.

Platform & Niche

Macy’s primary platforms are TikTok (where her handle is @blazedandglazed) and Instagram, and while her follower count is in the hundreds of thousands rather than millions, her influence per follower is strong – a hallmark of a powerful micro-influencer. She focuses on preloved fashion and often challenges the fast-fashion haul norm by showing that you can be trendy and eco-conscious at the same time. Her niche extends to DIY upcycling; she might turn an XXL men’s shirt from Goodwill into a cute two-piece set, all on camera. Macy’s haul videos typically involve her dancing around in her new thrifted outfits, sharing styling tips, and shouting mantras like “Stay fabulous, babes!” Her raw joy is palpable and inspiring to her audience of Gen Z and millennial thrifters.

Impact on E-Commerce

Macy Eleni’s success highlights a key trend: the rise of sustainable UGC in e-commerce. While she’s hauling second-hand items, the effect she has on her viewers drives them to online resale platforms (like Depop, Poshmark, and thrift sections of sites like Etsy) and even influences traditional retailers to incorporate more vintage-inspired and eco lines. She has partnered with brands that align with her thrift ethos, such as styling looks from resale site ThredUp and promoting local thrift businesses. Macy proves that haul content doesn’t always mean buying new – it can mean giving new life to old clothes. For brands, especially those targeting younger consumers, her popularity is a case study in how authenticity and a strong mission (sustainability, in her case) can carve out a devoted niche. If you’re an e-commerce brand with sustainable products or an Amazon seller with vintage-style offerings, an endorsement from the Thrift Queen might just blaze a trail to your door.

10. Christina Prothro (@christinaprothro)

Category

Amazon Finds & TikTok “Mini Hauls”

About

Rounding out our list is a rising TikTok micro-influencer who’s making a big splash with her bite-sized haul videos. Christina Prothro has about 277,000 followers on TikTok, where she shares all the nifty items she’s discovered on Amazon and beyond. Christina’s specialty is the “Amazon find” genre of haul content: quick clips showing products she ordered, unboxing them, and giving an instant review or demo. From cute home office gadgets to affordable fashion dupes, her feed is like a rapid-fire infomercial in the best way – authentic, fast, and super helpful for viewers looking for honest opinions on those tempting online products.

Platform & Niche

TikTok’s short-form video format is perfect for Christina’s style. In under a minute, she’ll compile “Things I Don’t Regret Buying on Amazon” or “What I Ordered vs. What I Got” snippets that reveal whether a viral product lives up to the hype. Her content often carries trending hashtags like #amazonhaul and #amazonfinds, tapping into a massive audience of shoppers on TikTok. The appeal is simple: she does the digging on Amazon so you don’t have to. Did those budget leggings turn out squat-proof? Is that kitchen gadget actually useful? Christina gives you the scoop, often linking her finds for easy shopping. Her follower count might classify her as a nano/micro-influencer, but her high engagement levels show that her audience trusts her recommendations deeply.

Why She’s Notable

Christina P. represents the new wave of haul influencers who focus on utility and trust. She’s part of the Amazon Influencer Program, curating her own Amazon storefront with her favorite products. Her TikToks highlighting quality vs. expectation (for example, showing an item’s picture versus how it looks in real life) are performing a service – helping consumers navigate the sometimes overwhelming world of online shopping. For marketers, creators like Christina are gold: her content is essentially UGC-style advertising that doesn’t feel like an ad at all. A mention in one of her mini-hauls can cause a spike in an Amazon item’s sales rank. As brands aim to leverage micro influencers for their authenticity and high engagement, Christina Prothro’s success on TikTok is a case in point. She may be #10 on our list, but to her devoted followers looking for the next great Amazon gadget, she’s #1 on the FYP (For You Page).

Conclusion to 10 Best Shopping Haul Influencers

In conclusion, shopping haul influencers are the storytellers of modern retail. Whether they’re unboxing luxury handbags or showing off thrifted gems, they turn products into narratives and viewers into customers. By following the ten influencers above, you’ll not only stay ahead of the latest trends and product recommendations – you’ll also gain insight into how candid, creative content is shaping the future of online shopping. Happy hauling!