Top 10 Sustainability Influencers to Follow (Categorized by Impact)

Sustainability influencers are content creators who inspire greener living through their platforms. They range from micro-influencers with niche followings to global eco-activists, each contributing to the movement in unique ways. Brands (including e-commerce retailers and Amazon sellers) are increasingly partnering with these influencers to generate authentic user-generated content (UGC) and drive consumer trust. According to Stack Influence, even everyday micro-creators can help Amazon sellers thrive by producing engaging, peer-trusted content that traditional ads can’t match. Below, we highlight the top 10 sustainability influencers – organized into categories – along with what makes them stand out.

Zero-Waste & Low-Impact Living Pioneers

These influencers champion the zero-waste movement and low-impact lifestyles, showing consumers how to reduce waste in everyday life. They prove that small habit changes (like ditching single-use plastics) can add up to a big difference:

1. Bea Johnson

Bea sparked a global movement with her family’s zero-waste journey, famously fitting a year’s worth of trash into one mason jar. As author of Zero Waste Home, she’s inspired hundreds of thousands of households to cut consumption and live simply. Bea offers practical tips (like buying in bulk and DIY reusables) and even provides tools for finding package-free stores. With over 230K followers on Instagram, Bea’s influence as a sustainability influencer and educator is profound – CNN has dubbed her the “mother of the zero-waste lifestyle”.

2. Lauren Singer

Lauren gained fame by fitting years of trash in a jar and blogging about it on Trash Is For Tossers. Now a CEO of an eco-shop, she proves waste-free living can be chic and attainable. Lauren’s content (and her Package Free Shop) help followers swap disposables for sustainable alternatives in style. A Forbes 30 Under 30 alumna, she uses her platform (over 300K Instagram followers) to show that going green doesn’t mean sacrificing fashion or convenience. From thrifted outfit posts to DIY cleaning hacks, Lauren makes zero-waste living look cool.

3. Kathryn Kellogg

Author of 101 Ways To Go Zero Waste and Chief Sustainability Officer of One Movement, Kathryn is all about practical, low-waste living. She shares budget-friendly tips to eliminate plastic and reduce household waste – empowering fans to become their home’s “Chief Sustainability Officer”. Kathryn’s approachable advice and relatable style have earned her a massive online audience. In fact, she boasts over 700,000 followers on Instagram, making her one of the top eco-living influencers worldwide. National Geographic tapped Kathryn as a spokesperson for plastic-free living, and her channels are packed with DIY guides (like making toothpaste or shopping secondhand) that make sustainable choices easy for consumers.

4. Tara McKenna

Tara founded The Zero Waste Collective (an online community with hundreds of thousands of followers) to unite and educate low-waste enthusiasts. After witnessing trash problems during her travels, this Canada-based influencer felt compelled to act. Tara’s content centers on realistic steps to be “imperfectly” zero-waste – from eco-friendly product swaps to mindset shifts. She even wrote Don’t Be Trashy, a book full of achievable tips for sustainable living. With her community IG account (@zero.waste.collective) reaching around 335K followers (as of 2025), Tara shows how collective action and shared ideas can amplify the impact of sustainable living.

Sustainable Fashion & Eco-Lifestyle Influencers 👗🌱

This category features influencers merging sustainability with style and everyday lifestyle. They focus on ethical fashion, conscious consumerism, and creative reuse, showing that green living can be trendy and innovative:

1. Aditi Mayer

Aditi uses fashion as a lens for environmental and social justice. Sparked by the 2013 Rana Plaza tragedy, she began exposing the “dirty secrets” of fast fashion and championing sustainable style. Through her blog and Instagram, Aditi highlights fair-trade brands, artisan craftsmanship, and the intersections of sustainability with racial and gender equity. She’s been featured by Vogue and National Geographic for her activism. With around 107K followers on Instagram, Aditi proves that ethical fashion can influence the masses. Her posts range from showcasing outfits made of organic or upcycled materials to educational explainers on topics like slow fashion and labor rights. By blending style with substance, Aditi inspires followers to shop consciously and see clothing as a form of activism.

2. Andrew Burgess

Known online as @wandythemaker, 20-year-old Andrew has amassed a large following (over 130K on Instagram and a strong TikTok presence) by turning trash into treasure. He’s a sustainable DIY specialist who creates fashionable new pieces from old or thrifted clothes. Andrew’s mission is to inspire others to see the potential in what they already have, rather than buying new. He even collaborated with Puma on a collection of upcycled sneakers, transforming discarded materials into stylish footwear. Through viral video tutorials and before-and-after photos, Andrew shows that creativity can combat waste. He calls out fast fashion’s environmental damage and encourages consumers to support brands that prioritize sustainability. Andrew’s innovative approach resonates especially with Gen Z, proving that UGC on platforms like TikTok can popularize sustainable fashion hacks.

3. Jessica Clifton

Jessica runs the Impact for Good blog and advocates “slow living” with a modern twist. With her combined following of over 200K across Instagram and TikTok (about 244K on IG), Jessica shares aesthetically pleasing yet educational content about eco-friendly products, sustainable travel, and mindful consumerism. She often posts product reviews for low-waste home goods or clean beauty, helping her audience discover eco-conscious brands. Jessica’s journey began by going plastic-free and gradually expanding into all facets of sustainable living. From camping and hiking adventures to eco-friendly home decor tips, she appeals to Millennials and Gen Z who crave a connection to nature and simplicity. Brands love working with Jessica (e.g. Grove Collaborative) because her engagement is high – averaging 32K interactions per post – meaning her followers trust her recommendations. She exemplifies how micro-influencers can effectively drive interest in green products through authenticity and storytelling.

Environmental Activists & Educators 🌍✊

Rounding out the top 10 are influencers who emphasize activism, education, and community impact. These voices bridge the gap between online content and on-the-ground change, often encouraging their followers to participate in larger sustainability movements:

1. Rob Greenfield

Rob blurs the line between activist and influencer with attention-grabbing sustainability stunts. He’s lived off the grid, worn a suit of trash (to show waste accumulation), and foraged 100% of his food for a month – all to prove how much we consume and waste. Rob’s extreme actions and minimalist lifestyle (he once owned just 44 possessions) make sustainability newsworthy and hard to ignore. With ~173K Instagram followers and numerous media appearances, he uses his platform to challenge consumerism and promote solutions like community gardens and food waste reduction. Rob calls himself an “actifluencer” – his content often showcases real-life activism in action. For example, he partnered with VIVOBAREFOOT to highlight circular economy practices in footwear, a big step since he’d gone 10 years mostly barefoot to boycott unsustainable fashion. Rob’s passionate following responds to his rallying cries for systemic change and personal responsibility alike, making him a uniquely impactful figure in the sustainability space.

2. Isaias Hernandez

Isaias is devoted to making environmental education accessible to all. On his @QueerBrownVegan platforms, he breaks down complex topics like climate policy, environmental racism, and sustainable agriculture into easy-to-digest explainers. Isaias’ content often features colorful infographics and straightforward videos (he’s active on Instagram with ~123K followers and on TikTok) that answer questions like “What is intersectional environmentalism?” or “How does composting work?”. By speaking from his perspective as a queer person of color, he broadens the conversation around who sustainability is for – emphasizing that it’s about people and planet. Brands and nonprofits collaborate with Isaias to help educate younger audiences, knowing his community trusts him as a friendly mentor. His work aligns with fellow educator-activists (like Leah Thomas of @GreenGirlLeah, founder of the Intersectional Environmentalist community) in focusing on inclusivity and justice in sustainability. In a time when over 60% of consumers are concerned about climate change, voices like Isaias help demystify the issues and empower action.

Conclusion to Top 10 Sustainability Influencers to Follow

In summary, the top 10 sustainability influencers featured here represent the forefront of a movement that merges social media with social good. Whether they’re pioneering zero-waste lifestyles, making ethical fashion mainstream, or rallying communities for climate action, each influencer plays a role in educating and motivating others. For anyone looking to live more sustainably (or any brand hoping to reach eco-conscious audiences), these content creators are essential to follow. They not only offer a constant source of inspiration and tips, but also remind us that individual actions – shared collectively – can drive significant change towards a greener, more sustainable future.