Top 10 Hair Influencers of 2025

The world of hair and beauty influencers is more dynamic than ever in 2025. Across Instagram, TikTok, and YouTube, hair-focused content creators are setting trends in real time – from viral styling hacks to must-have product recommendations. These influencers aren’t just following trends; they’re creating them. In fact, nearly half of shoppers say social media has led them to spend more on beauty products, and 42% of consumers would buy a product recommended by an influencer. This speaks to the persuasive power of hair influencers to drive not only trends but also product sales. Notably, it’s not just mega-celebrities making an impact; smaller micro influencers often cultivate highly engaged, loyal communities, proving that authenticity and niche expertise can beat sheer follower count in engagement.

Why are hair influencers so important in 2025? For one, they make expert techniques and product knowledge accessible to millions. A single viral video can spark a nationwide craze for curtain bangs or rainbow dye jobs. They cover every niche – from high-glam celebrity styling to easy DIY haircare for busy moms – ensuring that followers of all hair types and lifestyles can find relatable content. Brands have taken notice too. Hair influencers often collaborate with beauty companies, and even e-commerce brands and Amazon sellers leverage these content creators for authentic product demos and reviews. By sharing honest tutorials and real results, influencers produce user-generated content (UGC) that audiences trust, in ways traditional ads struggle to match.

Below we highlight 10 of the top hair influencers of 2025 – a mix of celebrity stylists, innovative YouTubers, and TikTok creators who are redefining hair trends worldwide. These are the creators dominating your feeds with stunning transformations, expert tips, and engaging personalities.

Top 10 Hair Influencers to Follow in 2025

1. Brad Mondo (@bradmondonyc) – The Entertaining Hair Guru: Brad Mondo is a celebrity hairstylist and charismatic YouTuber/TikToker known for his energetic hair transformation videos and humorous “hair fail” reaction clips. He’s amassed over 10 million followers across platforms by blending professional hair education with drama and humor. Brad’s content ranges from reacting to DIY hair disasters (while teaching viewers how to do it right) to giving step-by-step tutorials on achieving salon looks at home. He even launched his own haircare line, XMONDO Hair, reflecting his influence in the industry. Fun, knowledgeable, and unfiltered, Brad Mondo keeps fans hooked and has become one of 2025’s most influential hair content creators. 

2. Negin Mirsalehi (@negin_mirsalehi) – The Luxe Haircare Entrepreneur: Negin Mirsalehi parlayed her social media fame into a full-fledged hair empire. This Dutch-Iranian influencer has about 7.2 million followers on Instagram and is the founder of the luxury haircare brand Gisou, known for its honey-infused products. Negin’s signature waist-length waves and glossy hairstyles have set aspirational goals for many. She often shares her personal hair routines, from oil treatments (inspired by her family’s beekeeping background) to effortless everyday styling. Blending elegance and authenticity, Negin’s content proves you can turn a passion for hair into a global brand. She remains a go-to source for modern, high-end hair inspiration. 

3. Jen Atkin (@jenatkinhair) – The Celebrity Stylist Icon: Jen Atkin is one of the most influential hairstylists in the world, famed for creating looks for the Kardashians, Chrissy Teigen, Hailey Bieber and more. On Instagram (where she has ~5.3 million followers), Jen shares a mix of behind-the-scenes celebrity glam and doable tips for us at home. She founded OUAI haircare, so product recommendations feature heavily – but always with her trademark insider expertise. Whether it’s a red carpet updo or a quick tutorial on getting perfect beach waves, Jen bridges Hollywood and everyday hair routines. Her authority and trend-setting power have made her a true hair industry icon in 2025.

4. Maria Aiello (@mariaaiellohair) – The Salon Educator: Maria Aiello is a professional stylist (Vidal Sassoon trained) who has become an Instagram hair influencer through her crisp tutorials and salon-quality makeovers. With over 4.3 million followers on IG, Maria’s feed is a gallery of sleek bobs, flawless color jobs, and before-and-after transformations. Her videos break down techniques for the average person, translating her high-end salon skills into tips anyone can try. From mastering a classic blowout to executing the trendiest shag cut, she delivers it with calm, clear instruction. Maria’s ability to make technical skills feel approachable has earned her a dedicated following among both fellow stylists and everyday hair enthusiasts.

5. Sarah Angius (@sarahangius) – The Queen of Quick Tutorials: Sarah Angius is a Dutch hairstylist turned Instagram star known for her short, satisfying hair tutorial videos. She has about 3.7 million followers on IG, who tune in for her elegant yet easy-to-follow styles. Sarah’s specialties are heatless curls, chic updos, braids, and other hairstyles that look impressive but are actually achievable. Her dreamy visuals (often set to music) and clear step-by-step approach make her videos go viral across Pinterest and Reels alike. From a polished low bun perfect for work to soft wedding-worthy curls, Sarah Angius focuses on wearable glamour. She’s among the most trusted voices for learnable, everyday hairstyling in 2025.

6. Sophie Hannah (@sophiehannah) – The Creative Color Chameleon: Sophie Hannah is a UK-based TikTok influencer (with 2.6 million followers on TikTok) who is famous for her bold and colorful hair transformations. Think vibrant pastel bangs, split-dye hairstyles, and quirky updos – Sophie isn’t afraid to push the boundaries. Her content is a playful blend of hair, makeup, and fashion, often with seamless transitions that make you do a double-take. She’s made retro hairstyles cool again by giving them a modern, rainbow-hued twist. By sharing her creative process (and occasional hair mishaps) unfiltered, Sophie connects with a Gen Z audience that loves experimentation. She’s collaborated with major hair brands and is constantly ahead of the curve when it comes to viral hair trends.

7. Matt Newman (@mattloveshair) – The TikTok Hair Teacher: Matt Newman – known by his handle @mattloveshair – is a licensed hairstylist turned TikTok star who has garnered 2.6 million followers with his high-energy, informative videos. Matt’s specialty is breaking down salon techniques into bite-sized lessons. Whether he’s demonstrating how to get a volumized blowout or giving tips to tame frizz on a rainy day, his tutorials are both entertaining and deeply educational. He often uses humor and crisp editing to keep viewers engaged, and his own fabulous hair serves as proof that his tips work. Matt’s collaborations with brands (from Dyson hair tools to pro salons) and appearances at events like Fashion Week have solidified him as a major player in the online hair community. He’s the guy to follow if you want salon-worthy hair hacks at home.

8. Guy Tang (@guy_tang) – The Master of Color: Guy Tang is a veteran in the hair influencer world, best known for his artistic hair color transformations and the hashtag #MyIdentity (also the name of his product line). With over 2.3 million followers on Instagram and a huge YouTube presence, Guy has been making heads turn in every shade of the rainbow. His videos showcase intricate dye jobs – from oil-slick mermaid hair to metallic pastels – often with detailed explanations of the coloring process. Beyond the eye candy of bold colors, Guy Tang also shares personal stories and advocates for mental health, creating a deeper connection with his audience. His combination of technical skill, creativity, and authenticity has built a loyal fanbase and inspired stylists worldwide to up their color game.

9. Chris Appleton (@chrisappleton1) – The Celebrity Trendsetter: Chris Appleton is the go-to hairstylist for A-list stars like Kim Kardashian and Jennifer Lopez, and he’s translated that fame into influencer status. Boasting millions of fans across Instagram and TikTok, Chris often posts step-by-step reels of the exact styles you’ve seen on red carpets. He’s the originator of the “glass hair” trend (super sleek, glossy straight hair) and is known for snatched high ponytails and dramatic extensions. On his feed, you’ll find everything from behind-the-scenes looks at magazine shoots to quick how-tos using his favorite products. Chris’s content gives a luxurious, VIP look at hairstyling, yet he emphasizes techniques that followers can try at home for a taste of that celebrity glam. In 2025, if a hair look is going viral, chances are Chris Appleton had a hand in it.

10. Nichole Ciotti (@nicholeciotti) – The Lifestyle Hair Influencer: Nichole Ciotti is a San Francisco-based lifestyle influencer who has made a name in the haircare space with her relatable and chic styling tips. She has about 2.2 million followers on Instagram. Unlike some others on this list, Nichole’s content blends daily life with beauty – you might see a quick hair tutorial for an “on-the-go mom bun” followed by fashion and family snippets. Her hair posts typically focus on attainable styles for busy women: think polished ponytails, five-minute waves, and tricks to extend a blowout. Nichole’s calm, friendly presentation and efficient hacks have earned her a dedicated following of women who want realistic hair inspiration. She shows that you can have glamorous hair without spending hours, making her a favorite for practical beauty tips.

How Hair Influencers Drive E-Commerce and UGC

Hair influencers do more than inspire new hairstyles – they have become a cornerstone of modern e-commerce marketing. Brands, including online retailers and Amazon sellers, are partnering with these creators to tap into their engaged audiences and authentic voice. Influencers often produce user-generated content (UGC) in the form of tutorials, product reviews, and before-and-after photos that feel genuine to consumers. This authenticity translates into trust: when a real person (especially one with expertise or relatable style) vouches for a shampoo or styling tool, followers are more likely to try it. Micro influencers in the hair niche can be especially valuable here – their smaller follower groups often see them as friends and take their recommendations to heart, leading to higher engagement and conversion rates per followerstackinfluence.com.

According to marketing experts, influencers and UGC are a powerful combo for driving online sales. Brands and retailers leverage platforms like Stack Influence to connect with micro-influencers and content creators, scaling up campaigns that get dozens of niche voices talking about a product at oncestackinfluence.com. The ROI can be impressive: many micro-influencers are cost-effective to work with yet deliver higher engagement than big celebs. For example, seeding a new hair serum with 50 micro influencers across Instagram and TikTok can create an explosion of credible reviews and how-to content, reaching diverse communities. All that content lives on as ongoing social proof (a happy customer’s post can influence shoppers long after it’s posted), something traditional ads can’t matchstackinfluence.comstackinfluence.com.

In short, the top hair influencers of 2025 – from household names like Brad Mondo to rising stars in niche communities – are not just entertainers; they’re key drivers of beauty culture and consumer behavior. They set trends that salons follow, and they humanize brands in a way that builds trust. For anyone obsessed with hair or building a beauty brand, keeping an eye on these influencers is a must. Whether you’re looking for your next hairstyle or a savvy way to boost your e-commerce outreach, the hair influencer community has something to offer. As the digital landscape evolves, one thing is clear: the influence of these hair content creators is only growing, strand by strand. stackinfluence.comstackinfluence.com