Beauty Conventions in 2025–2026

Beauty conventions are roaring back in 2025 and 2026, bringing together the latest products, trends, and influential voices in the industry. After a few tumultuous years of virtual events and postponements, in-person beauty trade shows and festivals are in full swing again. These events aren’t just glitzy expos – they’re critical opportunities for brands, micro-influencers, content creators, Amazon sellers, and beauty professionals to connect. In fact, 81% of trade show attendees say that conventions help them discover new products and services, a testament to how vital these gatherings are in the beauty world. From massive B2B trade fairs to creator-focused festivals, we’ll explore the top beauty conventions slated for 2025 and 2026 – and how you can leverage them for your e-commerce and marketing strategy.

What’s new? Many of these events are embracing digital integration and influencer participation like never before. Brands are launching products with live demos, and micro-influencers are often on the scene generating buzz through user-generated content (UGC) on social media. With influencer marketing now a mainstream tactic (nearly 86% of U.S. marketers plan to partner with influencers in 2025, up from ~70% in 2021), beauty conventions provide fertile ground to marry physical experiences with online reach. Below, we break down the must-attend beauty conventions in 2025–2026 and offer tips on making the most of them.

Why Beauty Conventions Matter More Than Ever

• Hands-On Product Experiences

Beauty is a tactile industry – people want to see, touch, and try products. Conventions allow brands to offer visual and sensory demos that simply can’t be replicated online. This is key for emerging brands and Amazon sellers looking to stand out, as showcasing product quality in person builds trust.

• Trendspotting and Education

Major shows often feature seminars and panels by industry experts. You’ll hear about cutting-edge trends (think AI skincare, sustainable packaging, inclusive beauty) before they hit the mainstream. Attending in 2025 means you’ll catch insights on what consumers will be craving in 2026 and beyond.

• Networking & Collaboration

Whether you’re a content creator, indie brand founder, or retailer, conventions are prime for networking. It’s not uncommon for an Amazon e-commerce seller to meet a product manufacturer or for a micro-influencer to secure a brand partnership on a show floor. The face-to-face connections can spark deals and creative collaborations that online interactions might never achieve.

• Marketing Momentum

Conventions generate buzz. Brands often use these events to launch products or campaigns, leveraging the live excitement. With so many influencers and beauty enthusiasts gathered, the UGC potential is huge – think event hashtags, live streams, and haul videos coming out of every major expo.

In short, beauty conventions in 2025–2026 blend the best of physical experience and digital amplification. Now, let’s dive into the top events to mark on your calendar.

Top Beauty Conventions & Trade Shows in 2025–26

Below is a curated list of the most important beauty industry events for late 2025 and 2026. These range from massive trade-only expos to festivals open to the public. Each offers unique opportunities whether you’re scouting new products, looking to network, or creating content.

1. Cosmoprof Worldwide – Bologna, Italy (Global Beauty Expo)

When: March 20–23, 2025 and March 26–29, 2026
Where: Bologna, Italy

Cosmoprof Worldwide Bologna is the world’s largest B2B beauty trade show, and it truly lives up to the hype. The 2025 edition hosted over 3,000 exhibitors from 69 countries and a staggering 250,000+ visitors – yes, a quarter of a million! It’s a sprawling showcase covering every sector: skincare, makeup, hair, perfumery, nails, packaging, ingredients – you name it. For context, Cosmoprof has multiple halls and sub-shows (like Cosmopack for packaging) running simultaneously, making Bologna the epicenter of the beauty business each spring.

Why attend: This is the place to spot global trends and products before they hit other markets. If you’re an e-commerce beauty seller or brand owner, Cosmoprof offers unparalleled sourcing opportunities – you can meet manufacturers and discover innovative products from all over the world in one place. It’s also rich with educational conferences and trend forums (often featuring data from agencies like Beautystreams or CEW) so you can glean insights on market directions. While the scale can be overwhelming, the payoff is huge: many brands that exhibit here set the tone for the year’s beauty innovations. Even if you’re a U.S.-based Amazon seller, a trip to Cosmoprof can help you find that next unique product or supplier to gain an edge in your category. Plus, being in Bologna doesn’t hurt – the city comes alive with networking events and yes, fantastic Italian hospitality.

Pro tip: Plan ahead – the sheer size means you should map out must-visit zones (e.g., a hall for natural/organic beauty or K-beauty pavilions). And bring comfortable shoes!

2. Cosmoprof North America – Las Vegas & Miami (Trade Show)

When: Jan 27–29, 2026 (Miami)
Where: Las Vegas, NV and Miami, FL (USA)

The Cosmoprof North America (CPNA) is the leading B2B beauty trade show in the Americas, attracting a more regional (but still international) crowd. Traditionally held in Las Vegas each summer, CPNA has drawn 32,000+ attendees and 1,000 exhibitors in past years. Recently, it expanded with a new Miami edition in winter, catering to the East Coast and Latin American markets. CPNA showcases cosmetics, skincare, haircare, nails, and beauty tech, and also hosts the co-located Cosmopack NA focusing on packaging and supply chain.

Why attend: For brands and retailers, CPNA is a great place to get your products in front of buyers – many indie brands have been “discovered” here and landed retail deals. If your goal is to get your beauty brand into boutiques or major retailers (or even to network with distributors for international expansion), CPNA is ideal. Amazon-focused sellers can also benefit – you might find emerging indie brands to partner with or source from, before they blow up. The Vegas show is known for a high-energy floor and networking events (plus, Vegas nightlife for after-hours fun). The Miami edition (launched in 2024) underscores the importance of the East Coast and Latin markets, so attending there could connect you with brands and influencers popular in those communities. Don’t miss the Cosmopack section if packaging or private-label sourcing is on your agenda – it’s where you’ll find cutting-edge packaging innovations and manufacturers that can help differentiate your product’s look.

3. Premiere Orlando – Orlando, FL (Professional Beauty Show)

When: May 31 – June 1, 2026
Where: Orlando, FL, USA

Billed as the largest beauty show in the United States, Premiere Orlando is a massive event geared towards licensed professionals in hair, nails, and skincare. The 2025 show was expected to draw over 50,000 visitors and hundreds of exhibitors. This is a business-to-business event with a heavy focus on education – think hands-on workshops, live competitions, and classrooms covering everything from cutting-edge hair color techniques to spa therapies. It’s not your typical expo hall; it’s also a giant training ground for stylists and estheticians. Premiere Orlando has been so successful that the organizers are expanding regionally, with new shows in other cities (e.g., Premiere Columbus and Premiere San Antonio launched in 2024–25).

Why attend: If you’re in the professional beauty sphere or target salon/spa professionals with your products, Premiere Orlando is a gold mine. Brands that exhibit here often demo tools, equipment, or pro-grade products to an eager audience ready to buy for their salons. The networking among beauty pros is intense – you could connect with salon owners or spa directors who make bulk purchases. Micro-influencers in the hair and makeup niche also frequent Premiere to stay current on techniques; many top educators (including celebrity stylists) teach classes, giving the show star power. Even as a product seller, attending can clue you in on salon trends that could cross over to retail (for instance, a hot new hair treatment you discover here might be a great item to sell online). And if nothing else, it’s one of the most inspiring events for pure artistry – you’ll leave brimming with ideas after seeing stage shows and creative competitions (and possibly some wild hair colors walking around!).

4. America’s Beauty Show (ABS) – Chicago (Rosemont), IL

When: Annually each spring; 2026 expected around March/April
Where: Chicago, IL, USA (Rosemont Convention Center)

America’s Beauty Show is a major annual beauty trade show organized by Cosmetologists Chicago, and it has an impressive legacy – over 101 years running as of 2025. ABS caters to licensed cosmetology professionals (stylists, colorists, estheticians) and features a large expo of brands alongside competitions and education. The theme for 2025 is “What’s Next In Beauty,” fitting for a show that historically highlights future trends. More than 21,000 beauty pros were expected to attend the 2025 show. One highlight of ABS is the Global Image Awards, an annual competition showcasing creative talent in categories like hairdressing and nail art– it adds a dash of glamour and forward-thinking style to the event.

Why attend: For brands, ABS is key if you want to reach the Midwest professional market – thousands of salon owners and beauty students from across the region drive in for this show. It’s a bit more intimate than IBS or Premiere Orlando, yet still large-scale. If you’re an indie hair care or skincare brand, ABS is a great place to exhibit and get in front of professionals who can champion your products in their salons or stores. The show is also a hub for education: you can attend seminars on business skills (like how to grow your salon’s Instagram, or retailing techniques) as well as technical demos on the latest balayage or facial treatments. Micro-influencers who focus on professional techniques often attend ABS to stay sharp – you might catch a popular hairstylist influencer quietly taking notes in a color class. And given its long history, ABS has a strong community vibe. By attending, you plug into a century-old network of beauty pros, which can yield lasting connections. Plus, Chicago in the spring is lovely (in case you need a city getaway excuse)!

5. The Makeup Show – New York, Chicago, +

When: November 16–17, 2025 (Chicago). (Also runs in other cities some years)
Where: New York, NY and Chicago, IL, USA

The Makeup Show is a pro-focused beauty event that zeroes in on cosmetics and makeup artistry. The NYC edition each spring is a favorite among makeup artists (MUAs), cosmetic brand founders, and yes, makeup-loving influencers. It’s a bit smaller and more curated – held in venues like the Metropolitan Pavilion – but it attracts innovative indie brands, celebrity makeup artists, educators, and influencers in a more intimate setting. Attendees can shop products (often at a discount), watch live demos, and attend seminars. The Chicago edition in the fall offers a similar experience for the Midwest. The vibe is one of artistry and community; it’s not unusual to bump into renowned artists in the aisles or see an impromptu demo happening at a booth.

Why attend: If makeup is your passion or business, The Makeup Show is a must. For micro-influencers focusing on makeup, this event is fantastic to network with niche brands (many indie cosmetic brands exhibit here looking to build relationships with artists and influencers). You’ll also gain skills: the education ranges from mastering complexion techniques to the business of being a freelance MUA. Brands often use The Makeup Show to debut new collections, especially those targeting pro users. From an e-commerce seller perspective, it’s a place to find unique indie makeup lines that aren’t yet mass-distributed – perfect if you’re curating products for an online store. The show’s scale allows for real conversations; you can actually chat with brand founders or celebrity artists (who are surprisingly approachable here). Also, because it’s a selling show, you can stock up on products and tools – great for kit building. In summary, The Makeup Show blends shopping, learning, and networking in a niche that’s all about creativity and cosmetics culture.

7. Other Noteworthy Events in 2025–26

Aside from the big names above, keep an eye on a few additional events that might align with your niche or goals:

• Beauty Düsseldorf (Germany) – March 2025 & 2026. Europe’s leading professional beauty fair, great for salons and European market trends.

   

• Beautyworld Middle East (Dubai) – Likely October 2025. A huge show for the Middle East market, showcasing cosmetics and fragrances, with over 30,000 trade visitors pre-pandemic. Ideal if you aim to expand into the MEA region.

   

• In-Cosmetics Global – April 2025 in Paris (2026 in Barcelona). The top expo for cosmetic ingredients and formulation. If you’re developing products or just nerdy about what’s in your cream, this is where chemists converge.

   

• Indie Beauty Expo (IBE)/BeautyX Summit – These were popular pre-2020 for indie brand networking. IBE has been quieter lately, but watch for any boutique conferences or “beauty founder” summits in 2025–26 focusing on indie brand growth and D2C strategies.

   

• Beauty Connect (LA, London, etc.) – Conferences (often organized by Kisaco Research) that connect beauty brand founders with investors and retailers. For those looking into the business side (fundraising, acquisitions), these are insightful.

Each event has its own flavor and audience. Ultimately, choose conventions that align with your objectives – whether it’s sourcing products, learning skills, building partnerships, or generating content.

Leveraging Conventions for Influencer & E-Commerce Success

Attending a beauty convention is just the first step. To get ROI from these events, it helps to integrate them into your broader marketing and e-commerce strategy:

• Capture Content On-site

Bring your camera (or smartphone) and capture the experience. Whether you’re a brand or an influencer, there are countless opportunities for content creation – product unboxings of samples you got, mini-interviews with brand founders, trend roundups, or simply aesthetic footage of booths and stage demos. This kind of authentic, event-based content is gold for social media and social SEO on platforms like TikTok and Instagram. It’s also true UGC that can later be repurposed in your marketing (with permission if it features others). Some shows like Beautycon even provide studios explicitly for creators to film content.

• Network and Follow-Up

Conventions are where you might meet the influencer who becomes your next brand ambassador, or the distributor who takes your product global. Pack business cards or have your LinkedIn QR code ready. After the show, follow up promptly while the connection is fresh – that’s how a casual booth chat turns into a collaboration. Pro tip: as a micro-influencer, don’t be shy to introduce yourself to brand reps at booths. Many are actively looking for content creators to work with for product seeding or campaigns.

• Trend Intelligence

Make a point to jot down (or voice memo) notable trends you observe. Did many skincare brands highlight blue light protection? Was there a buzz ingredient like bakuchiol or a new hair tool everyone was talking about? These insights can inform your content calendar or product development. Share the trends with your audience in a blog or video – positioning yourself as an authority who stays ahead of the curve. This can attract more followers and even the attention of brands who value an informed creator.

• Combine Offline & Online Marketing

Use the event to boost your online presence. For example, live-tweet or live-stream from the convention floor to involve your audience in real time. Create an Instagram Story highlight for the event. If you’re a brand, consider hosting a giveaway after the show for the audience who couldn’t attend, using some products you picked up. This creates a bridge between the physical event and your wider online community.

To underscore the power of blending conventions with influencer marketing, consider this: in the ultra-competitive world of e-commerce, brands and Amazon sellers are turning to micro-influencers and content creators to gain an edge. These niche creators – often everyday people with dedicated followings – help generate authentic user-generated content and build consumer trust in ways traditional ads struggle to match. By engaging with micro-influencers at events or afterward, brands can amplify the event’s reach exponentially through social media.

Share of U.S. marketers using influencer marketing (2021–2025) – Influencer marketing has become nearly ubiquitous, with 86% of marketers working with influencers by 2025. Beauty brands in particular are leveraging micro and macro influencers to extend the impact of trade show appearances and product launches.

Finally, if you’re looking to turbo-charge your post-convention marketing, consider tapping into platforms designed for influencer collaborations. Platforms like Stack Influence, for example, can automate product seeding campaigns and manage large numbers of micro-influencers on behalf of brands. This makes it easier to turn all those convention connections into tangible campaigns. Stack Influence is a platform that handles the end-to-end process of working with micro-influencers – helping brands (including experienced Amazon sellers) accumulate authentic UGC, testimonials, and traffic at scale. By utilizing such services, you can scale up the buzz from a single event into a sustained marketing engine across social channels.

Conclusion to Beauty Conventions in 2025–2026

Beauty conventions in 2025 and 2026 are more than calendar events – they’re strategic milestones for anyone in the beauty business or community. Whether you’re swatching the latest lipstick at a festival-like Beautycon, striking deals at Cosmoprof, learning a new balayage trick at IBS, or discovering an eco-friendly packaging at LUXE PACK, each event can propel your brand or career forward. The key is to be intentional: set your goals for each convention (be it networking, learning, or sourcing) and follow through with the connections and content you gain.

In a beauty landscape that’s increasingly omni-channel, the magic happens when you blend the physical and digital. The in-person trust and serendipity from conventions, combined with the scalable reach of micro-influencers and UGC, is incredibly powerful. So as you plan your 2025–26 schedule, pencil in those dates, book those tickets, and maybe order some extra business cards. The future of beauty is waiting on that convention floor – and you’ll want to be there to experience it, shape it, and share it with the world.