Top 10 Strategies to Have the Best Amazon Prime Day 2025

Amazon Prime Day 2025 is poised to be the biggest mid-year e-commerce event yet for sellers and shoppers alike. In 2024, Prime Day sales soared to $14.2 billion, about 11% higher than 2023’s total. Independent third-party sellers also had record success – over 200 million items were sold by small and medium businesses during Prime Day 2024. Now expanded to a four-day event (July 8–11, 2025), Prime Day 2025 presents an incredible opportunity for Amazon sellers to boost sales, acquire new customers, and build lasting brand momentum. But capitalizing on this surge of traffic doesn’t happen by accident – it requires savvy preparation and strategy.

Global Amazon Prime Day sales (in USD billions) have skyrocketed since the first Prime Day in 2015. Prime Day’s growth underscores why sellers must prepare strategically to capture peak demand.

Whether you’re a seasoned Amazon seller or gearing up for your first Prime Day, the following 10 strategies will help you make the most of this massive event. These tips – spanning marketing, optimization, and operations – are presented in a casual, informative tone with actionable advice. From leveraging micro-influencers and content creators for buzz, to fine-tuning your listings, and managing logistics, we’ve got you covered. Let’s dive in!

1. Leverage Micro-Influencers and UGC with Stack Influence

Word-of-mouth marketing can turbocharge your Prime Day sales, and in 2025 that means tapping into micro-influencers, nano-influencers, and other content creators. Partnering with micro-influencers (creators with tens of thousands of followers or less) allows you to generate authentic buzz and user-generated content (UGC) around your products leading up to Prime Day. For example, Stack Influence is a platform that automates micro-influencer “product seeding” campaigns and manages the end-to-end outreach to dozens of small creators on your behalf. Essentially, you provide your product and campaign goals, and Stack Influence finds the right micro-influencers, ships them your product, tracks their posts, and consolidates the results – giving you a one-to-many marketing boost without the headache.

By sending free samples or early discount codes to a team of micro-influencers, you can build hype before Prime Day. These influencers will post genuine reviews, unboxing videos, or demo posts on platforms like Instagram, TikTok, and YouTube. Their content serves as persuasive social proof that can drive interested shoppers to your Amazon listing. Even though each micro-influencer has a modest reach, collectively they create a wave of grassroots promotion. In fact, smaller creators tend to have highly engaged audiences – nano-influencers (under 10k followers) often see engagement rates around 2.5%, much higher than bigger influencers. That means their followers are actively liking, commenting, and clicking, which can translate to more traffic and conversions for you.

Tips for executing a successful micro-influencer campaign:

• Start early

Reach out to micro-influencers weeks before Prime Day so they have time to receive your product and create content. Ideally, aim for content to go live in the days just before Prime Day to build excitement.

• Provide clear guidelines

Share a simple brief – key features to highlight, your Amazon link or coupon code, any campaign hashtags (e.g. #PrimeDayFinds). Ensure posts mention the limited-time deal or special Prime Day offer to spur urgency.

• Encourage UGC reuse

With permission, repurpose the best user-generated content in your Amazon listing (images in your gallery or video shorts), on your Amazon Storefront, or in social media ads. This social proof can boost conversion rates on Prime Day itself.

Micro-influencer marketing is a cost-effective way to get authentic chatter about your product. Many micros and nanos will promote products for just free samples or a nominal fee, making this strategy accessible even for smaller Amazon sellers. The buzz and credibility generated by influencers acting as content creators and brand fans can set the stage for a record-breaking Prime Day for your business.

2. Optimize Your Product Listings for Maximum Conversion

Before the Prime Day traffic floodgates open, make sure your Amazon product listings are polished and conversion-ready. Your listing is essentially your digital storefront, and often the only information shoppers have to decide whether to “Add to Cart.” Optimizing your listings for both visibility and persuasion is crucial.

Key listing optimization steps:

• Use Prime Day–targeted keywords

Research and incorporate high-volume search terms related to Prime Day, deals, and your product category into your title, bullet points, and backend keywords. Think about what shoppers might search during Prime Day (e.g. “Prime Day deal [product]”, “discount [category item]”). Sprinkle these naturally into your copy to improve search visibility, but avoid keyword stuffing – your text still needs to read smoothly for humans.

• Improve titles and bullets

Craft a clear, compelling title that highlights your product’s main keywords and unique selling point. In your bullet points, focus on benefits and features that sell. Keep bullets punchy and easy to scan – highlight emotional triggers or problems solved, unique features, and consider adding a urgency phrase like “Limited-time Prime Day offer” in one bullet. For example, instead of a bland spec like “LED string lights, 10m,” say “10m LED String Lights – Transform your patio ambiance (Prime Day 20% off!)”. Always emphasize how the product improves the customer’s life.

• Refresh images & A+ Content

High-quality images are a must – use all allowed image slots with a mix of product angles, lifestyle shots, and infographics highlighting top features. Ensure images are at least 1000px on the shortest side so the zoom feature works. If you have Brand Registry, update your A+ Content (Enhanced Brand Content) modules to tell a compelling story. Use comparison charts, lifestyle visuals, and infographics that showcase why your product is best. During Prime Day, competition is fierce, so visuals that grab attention and build trust can significantly boost your conversion rate.

Micro-influencer marketing is a cost-effective way to get authentic chatter about your product. Many micros and nanos will promote products for just free samples or a nominal fee, making this strategy accessible even for smaller Amazon sellers. The buzz and credibility generated by influencers acting as content creators and brand fans can set the stage for a record-breaking Prime Day for your business.

3. Plan Compelling Prime Day Deals and Discounts

Bargain-hunting is at the heart of Prime Day – shoppers are expecting big discounts and special deals. To have a stellar Prime Day, you need to craft promotions that are both enticing to customers and strategic for your business. A well-planned deal can spike your sales rank, liquidate old inventory, and attract swarms of new customers.

Start by choosing which promotion types to use for your products:

• Lightning Deals

These are time-limited flash sales that get featured on the Prime Day deals page (very high visibility). If you have a hero product or overstock item, submitting it for a Lightning Deal can generate huge volume. Make sure you’ve applied well in advance, as Amazon requires lead time and charges a fee for Lightning Deals.

• Prime Exclusive Discounts (PED)

These are discounts visible only to Prime members, highlighted with a special badge. Offering a PED (e.g. 20% off exclusively for Prime Day) can improve your search placement, as Amazon tends to boost Prime Day deals in search results. It also signals to deal-shoppers that your price is a genuine bargain for the event.

• Coupons

A clippable coupon (e.g. “Save $5”) can stack on top of deals and draw attention with a green badge. Coupons are great for emphasizing additional savings and are visible to all customers (Prime or not).

When setting your discounts, be aggressive but smart. Look at your margins and decide the maximum discount that still leaves you a profit (or acceptable loss leader). During Prime Day 2024, discounts ranged roughly 11% to 23% on average, depending on category. Electronics saw some of the steepest Prime Day cuts (up to ~23% off, vs ~14% the prior year), while categories like toys and home goods also had 15%+ average discounts. The chart below shows how Amazon sellers increased discounts in 2024 compared to 2023 to stay competitive:

Average Prime Day discount by category in 2024 vs 2023. Across most categories, sellers offered significantly deeper discounts in 2024, reflecting the growing deal expectations from shoppers.

Shoppers have grown accustomed to hefty Prime Day deals, so a modest 5% off might not move the needle unless you’re the only seller in your niche. If possible, aim for 15–30% off your regular price to truly stand out (and consider the psychological pricing – e.g., a $19.99 item dropping to $14.99 looks more compelling than $17.99).

Other pricing tactics to maximize Prime Day success:

• Bundle products to boost AOV

Create special bundles or multi-packs for Prime Day. For example, a “2-pack bundle” at a slight discount, or complementary items sold together (“Grill + Cover Prime Day Bundle”). Bundles not only increase average order value but also differentiate your offer from single-product listings. Customers love the feeling of getting more for their money on Prime Day.

• Clear out old inventory

 If you have excess or aging inventory, Prime Day is a perfect time to clear it with steep discounts. You’ll free up storage space (and possibly improve your Inventory Performance Index) while recouping cash. Consider marking down last-season products or overstock by 30%+ to make them irresistible.

• Set purchase limits if needed

If you’re worried about resellers or want to spread inventory across more customers, use the “Max order quantity” setting. This prevents a single buyer from snatching up all your stock at the deal price.

Most importantly, secure enough inventory for your deals (see Strategy 7 for inventory planning). Nothing is worse than a popular deal running out of stock halfway through Prime Day – not only do you miss out on sales, but your listing’s sales rank can suffer. If you’re using FBA, ensure your stock is checked in at Amazon warehouses well before the event. If you fulfill orders yourself, be confident you can handle the volume.

Crafting strong deals and discounts is key to drawing Prime Day shoppers to your listings. Pair a compelling price drop with an optimized listing and some pre-event buzz, and you have the recipe for a best-seller. On Prime Day, competitive pricing is king – so make your offers too good to ignore, while still aligned with your business goals.

4. Ramp Up Marketing Before Prime Day (Social, Email, External Traffic)

Don’t wait until July 8th to start promoting – the lead-up period is critical for Prime Day success. Smart Amazon sellers build momentum in the weeks before Prime Day, so that once the event starts, hordes of eager shoppers already have your product on their radar (or even in their cart). 

Two to four weeks before Prime Day, begin ramping up your marketing on and off Amazon:

• Social Media Hype

Leverage your brand’s social channels (Instagram, TikTok, Facebook, YouTube) to drum up excitement. Tease that “something big is coming” or start a countdown to Prime Day. Show sneak peeks of products that will go on sale. Encourage your followers to “wishlist” or “mark their calendar” for your Prime Day deals. You can even reveal one or two deals early to entice interest. Use engaging content formats – short Reels/TikToks, stories, etc., highlighting the value they’ll get. If you have a following, this builds anticipation; if you don’t, consider partnering with content creators or micro-influencers (as in Strategy 1) to spread the word to their followers.

• Email Campaigns

If you have an email list of past customers or subscribers, send out a Prime Day preview newsletter. Segment your list to tailor the message – for loyal customers, maybe offer an exclusive early-bird promo code; for broader subscribers, showcase “Top 5 Prime Day Deals You Can’t Miss” featuring your products. Remind them of the dates (July 8–11) and any steps needed (e.g. “Add to cart now, checkout when the price drops!” or “Join Prime for free to access these deals”). A series of 2-3 emails (one a week or two before, one the day before Prime Day, one during the event) can keep your audience engaged and primed to buy.

• External Traffic & Ads

Traffic coming from outside Amazon can boost your product’s performance. In the weeks prior, run ads on Facebook, Instagram, or Google directing to your Amazon listings or Storefront. Even if people don’t buy immediately, those clicks and add-to-carts improve your listing’s ranking and “hot item” status, which can pay off during Prime Day. If you have a Shopify or other site, you might even create a landing page about your upcoming Prime Day deals to capture interest and then link to Amazon on the day.

Remember, many shoppers research early – they window-shop products and reviews days or weeks in advance, then pull the trigger when Prime Day hits and prices drop. By executing a pre-event marketing push, you ensure your product is top-of-mind (or top-of-cart) when the big day arrives. Building this early demand not only boosts Day-One sales, but also signals Amazon’s algorithm that your product is in demand (potentially helping your organic ranking during Prime Day). In short, Prime Day success starts before Prime Day – so get the drumbeat of marketing going early.

5. Optimize Your Amazon Advertising Strategy (PPC)

Don’t wait until July 8th to start promoting – the lead-up period is critical for Prime Day success. Smart Amazon sellers build momentum in the weeks before Prime Day, so that once the event starts, hordes of eager shoppers already have your product on their radar (or even in their cart). 

Here’s how to make the most of Sponsored Ads:

• Boost budgets and bids

Expect significantly higher traffic and competition on Prime Day. Increase your daily budgets on key campaigns (popular products, high-converting keywords) so they don’t run out by morning. Also consider bidding more aggressively on important keywords, especially on Prime Day itself, to win top-of-search placement when shoppers are swarmingly active. It’s not uncommon to see bid costs jump 20-50% during Prime Day due to competition, so plan for that in your budget. You can always dial back later, but you don’t want your ads to go dark at 2 PM because the budget capped.

• Use all ad types to cover the funnel: Amazon offers multiple ad types – Sponsored Products, Sponsored Brands, Sponsored Display – each with a role to play:

• Sponsored Products: Bread-and-butter keyword or product-targeted ads that appear in search results and on competitor listings. In the final week before Prime Day, ramp up Sponsored Products spend on your top-converting keywords and ASIN targets. Defend your branded terms (so rivals don’t steal your customers) and push on generic terms where you can win. These ads capture shoppers with buying intent.

• Sponsored Brands: These banner ads (with your logo and a custom headline) can showcase a collection of products. They’re great for brand awareness and for pre-Prime Day browsing. Consider launching Sponsored Brands campaigns 14–21 days ahead of Prime Day. Shoppers often click these ads to explore, and with a 2-week attribution window, you’ll get credit if they buy on Prime Day after seeing your ad earlier. Use a compelling headline like “Prime Day Sale – Save on [Brand] Products!” to plant the seed.

• Sponsored Display: These can retarget shoppers on and off Amazon. A week or two before Prime Day, set up Sponsored Display campaigns to retarget anyone who viewed your product detail pages in the past 30 days. This way, those who showed interest but didn’t buy might see reminders of your product on Amazon’s home page or even on external websites/apps, keeping your product in mind. You can also target competitor product audiences (to poach their traffic) if relevant. Sponsored Display is great for reminding potential customers about your product as Prime Day approaches.
  

• Apply for special promotions

If you haven’t already, apply for those Lightning Deals and Prime discounts, as mentioned. Your ads can then include deal messaging which greatly improves click-through rates. Also, ensure your Sponsored Brand and Product ads use custom imagery or copy that highlights the deal (Amazon now allows custom images in Sponsored Brands that could say “SALE” or similar). A shopper scrolling search results is much more likely to click an ad that clearly signals a big Prime Day deal.

• Leverage Amazon’s suggestions

In Seller Central’s Campaign Manager, Amazon often provides a Prime Day guide or suggested budget multiplier leading up to the event. Take those suggestions with a grain of salt, but they can be a useful benchmark. If Amazon suggests 2x budget on a campaign, it’s expecting high traffic there.

Remember, advertising and organic sales feed each other in a virtuous cycle on Prime Day. Ads drive sales, which boost your sales rank, which leads to more organic visibility and sales. A well-executed PPC strategy can amplify all your other efforts (great listings, deals, etc.), so that your product doesn’t get lost in the crowd. If you plan to make Prime Day a blockbuster event, allocate a dedicated ad budget for it – the investment is often well worth the surge in revenue and new customers gained.

6. Enhance Your Brand Presence (Storefront, Brand Registry Tools, and Reviews)

Standing out on Prime Day isn’t just about individual listings – it’s also about your brand’s presence on Amazon. If you’re a Brand Registered seller, you have access to tools that can give shoppers a more immersive and confident purchasing experience. Even if you’re not brand registered, focusing on customer trust and social proof is essential during the Prime Day frenzy. 

Here are ways to elevate your brand presence:

• Optimize your Amazon Storefront

Your Amazon Store is like your own multi-page website within Amazon. In the lead-up to Prime Day, create a Prime Day landing page on your Storefront featuring all your deals in one place. Use lifestyle banners announcing “Prime Day 2025 Sale – July 8-11” to grab attention. Amazon now allows scheduling Store updates, so you can build the Prime Day version of your store and set it to go live on the 8th and revert after the 11th. Make sure to include the “Featured Deals” widget which automatically displays your live deals – this makes it easy for shoppers to see all your discounted products at a glance. Promote your Store link in ads or social media (“Check out Our Prime Day Deals Storefront”) for a cohesive brand shopping experience.

• Focus on Reviews & Ratings

Social proof matters even more when shoppers are making quick purchase decisions on Prime Day. Before the event, bolster your review count and quality. Use programs like Amazon Vine or remind recent buyers (via the Request a Review button) to leave feedback so that your star ratings are strong. Highlight any UGC or micro-influencer testimonials (as discussed in Strategy 1) on your listings or A+ Content. If you have awesome reviews, consider quoting one in a product image or A+ module (“★ ★ ★ ★ ★ ‘Best purchase of the year!’”). Also, monitor your recent reviews and Q&A – address any concerns or negative reviews so they don’t fester. A product with a high rating and recent positive comments will have a much easier time converting the Prime Day crowd.

• Secure the Buy Box

If you have any listings with multiple sellers or resellers, make sure you are winning the Buy Box during Prime Day. The Buy Box is where over 80% of Amazon sales occur, so losing it means losing sales. Keep your prices competitive (match or beat other sellers if possible) and ensure your seller performance metrics (fast shipping, low cancellation rate, good feedback) are solid – these factors all influence Buy Box ownership. If you use FBA, you’re likely in a good position to win it. It’s worth doing a quick check of your key ASINs: if any are at risk of Buy Box suppression or hijacking, address it pre-Prime Day (e.g., fix any listing errors or consider Amazon’s Brand Registry to combat counterfeit sellers).

In essence, treat Prime Day as not just a day for transactions, but a chance to imprint your brand on a huge number of shoppers. A cohesive brand presence – through a well-crafted Storefront, positive reviews, and active brand management – makes you memorable. Then, even after Prime Day is over, those customers might come back to your brand for more.

7. Ensure Inventory and Fulfillment Can Handle the Surge

All the marketing in the world won’t help if you run out of stock or can’t get orders to customers on time. Prime Day is an endurance test for your inventory planning and operational logistics. To have your best Prime Day ever, you need the right products in the right place, ready to ship at lightning speed.

Inventory planning tips:

• Stock up well in advance

Hopefully you’ve been projecting your inventory needs using last year’s data plus an uplift (e.g., if you expect 2x your normal sales, ensure 2x inventory on hand). Amazon often has cut-off dates for FBA inventory arrival before Prime Day – make sure you send inventory to FBA by Amazon’s recommended deadline (usually several weeks before the event) to avoid inbound delays. If using Fulfillment by Amazon, double-check that your key items are in stock and have enough supply for all four days of Prime Day. It’s better to slightly over-stock than under-stock for an event of this magnitude (you can always sell leftovers in Q4 holiday season).

• Distributed inventory

If using FBA, Amazon’s algorithms usually allocate your stock across fulfillment centers. But if you fulfill yourself (FBM), consider staging inventory strategically. For example, have stock in different geographic regions or ensure your warehouse can ship quickly nationwide. Prime Day shoppers expect Prime-like delivery speeds, even if you’re fulfilling yourself. Using Seller Fulfilled Prime (if enrolled) or ensuring very fast handling times will help win orders.

• Real-time inventory tracking

During Prime Day, keep a close eye on inventory levels, especially for your top sellers. Fast-selling items can surprise you – a deal might accelerate sales 10x, and you don’t want to oversell. Use Amazon’s inventory reports or any dashboards to watch units remaining. If something is running dangerously low, you might pivot your ad spend away from it to avoid stockout, or even raise the price slightly to temper demand (though that’s a last resort). Conversely, if you have slow-movers, you might drop price further mid-event to try to move them – but only if you have stock to fulfill any spike.

Fulfillment and customer service:

• Fast and free shipping

Prime members are accustomed to one- or two-day shipping. If you fulfill via FBA, this is taken care of (just monitor that your listings have the Prime badge). If you’re doing FBM, consider upgrading your shipping options during the event – even if it costs you a bit more – to meet customer expectations. A Prime Day customer who sees an estimated delivery two weeks out is very likely to skip your listing.

• Customer service surge

Expect a spike in customer questions (“Does this come in size X?”), messages, and possibly returns after the event. Plan your staffing accordingly. If you have a support team (even if it’s just you and a couple of helpers), make sure someone is monitoring customer messages frequently during the Prime Day period. Quick, helpful responses can secure a sale (and prevent negative reviews). For common questions, draft template answers in advance so you can respond in seconds. Examples: “Yes, all orders placed during Prime Day will be shipped out by the next business day.” or “Hi, thanks for your interest! This item does include a 1-year warranty as stated in the description. Let us know if you have any other questions.”

• Warehouse readiness

If you run your own warehouse or ship from your garage, tidy it up and organize your stock before Prime Day. The last thing you need is to scramble looking for items when orders are pouring in. Double-check you have enough packing materials, labels, etc. It sounds basic, but during the rush, small hiccups (like running out of packing tape) can slow you down or cause mistakes.

Your operational preparedness will directly impact customer satisfaction and your bottom line. Sellers who can deliver smoothly during Prime Day will not only delight customers (leading to good reviews and repeat business), but they’ll also avoid costly slip-ups (like cancellation defects or late shipments that hurt your account health). So, while it’s not as flashy as marketing, investing time in Prime Day inventory and fulfillment planning is a cornerstone of a successful event.

8. Stay Price-Competitive and Monitor Your Competition

Prime Day is a hyper-competitive arena – thousands of sellers are vying for the same customers. To have your best outcome, you need to keep a close eye on your competition and ensure your offers remain attractive throughout the event. A dynamic pricing and monitoring strategy can help you win the day:

• Competitive price monitoring

In the lead-up and during Prime Day, regularly check the Amazon search results and competitor listings for your product keywords. Are your competitors slashing prices? Did a rival suddenly offer a 30% off coupon that undercuts you? Use Amazon’s Manage Pricing dashboard or third-party tools to see price changes. If you find your product is significantly higher priced than comparable items, you may need to adjust on the fly (e.g., increase your discount or offer a coupon) to stay in the game. Remember, Prime Day shoppers are extremely deal-sensitive – even a few dollars difference can sway a purchase.

• Win (and keep) the Buy Box

We touched on this in Strategy 6, but it’s so important it bears repeating here. If other sellers are on your listing, you must keep the Buy Box to get sales. Monitor your Buy Box percentage in Seller Central. If you lose it, investigate why – did someone undercut your price or go out-of-stock? If it’s price, you might consider matching or beating their price if margins allow. Tools like automated repricers can help during such high-frequency periods. The Buy Box is especially critical if you run ads – your Sponsored Product ads won’t even show if you lose the Buy Box to another seller. So protecting it protects all your other efforts.

• Adjust for time zones and phases

Note that Prime Day is global and also rolling through time zones. If you sell in the U.S., peak traffic might occur at different times across the four days (morning of day 1, evening of day 2, etc.). Monitor when your sales peak and trough. During slower hours, you could experiment with slight price tweaks or test turning off a coupon to see if sales hold (for instance, maybe late-night shoppers buy regardless of the coupon, allowing you to save a bit on margin). Then re-enable the stronger deal during peak hours. This is advanced, but some sellers do micro-adjustments to maximize profit. Warning: Don’t repeatedly change prices too fast – Amazon can suppress listings if price changes seem erratic or if you go above the suggested price caps. Any changes should still keep the deal vibe – you don’t want to shock customers with a sudden price hike.

Staying price-competitive is a bit like being in a trading pit for 48+ hours – things can change rapidly. But the sellers who pay attention can capitalize on opportunities and avoid getting undercut unnoticed. If you’re proactive, you can ensure customers see your offer as the best deal around. Remember, on Prime Day the best-priced and best-reviewed listings win the majority of sales. With smart monitoring and agility, you’ll be one of them.

9. Provide Stellar Customer Service (Before, During, and After)

Amidst the Prime Day chaos, don’t lose sight of the importance of good old-fashioned customer service. A flood of orders also means a flood of customer touchpoints – questions, potential issues, and opportunities to either shine or stumble. By prioritizing customer service, you can boost your sales and avoid headaches down the line:

• Quick responses to questions

In the days leading up and during Prime Day, keep an eye on the Customer Q&A section of your listings and any direct messages from buyers. Many shoppers will ask questions about product details, compatibility, shipping, etc. A quick, helpful answer can be the difference between a sale or a customer moving on. If someone asks “Will this work with iPhone 14?” and you answer promptly “Yes, absolutely – it’s fully compatible with all iPhone models including iPhone 14,” not only do you likely win that sale, but other shoppers see that answer too. Pro tip: If you notice the same question popping up, maybe your listing description is missing that info – update it on the fly to preempt further confusion.

• Monitor feedback and reviews closely

Some customers will leave feedback or product reviews during the Prime Day period. Monitor these in real-time if possible. If a negative review appears about a defect or problem, address it through a comment or update if appropriate (and make sure the issue is isolated – if not, you might even consider pausing that deal to avoid more unhappy customers). If you catch a product review that violates guidelines (like mentioning a competitor or obscene language), you can attempt to report it for removal. Swift attention shows customers you care and can nip problems in the bud.

• Smooth returns and issue resolution

Prime Day might bring an above-average return rate afterward (as impulse buys sometimes go back). Have a plan to handle returns or complaints gracefully. If a customer contacts you unhappy about something, consider offering a hassle-free return or even a partial refund if it’s a minor issue – the goodwill can save you from a scathing review. Amazon’s policies still apply during Prime Day, of course, but exceptional volumes mean you should be ready for more cases. Ensure your return policies are up to date and clearly communicated.

Excellent customer service may not directly increase your Prime Day sales the way a lightning deal or ad campaign can, but it protects your hard-earned sales from turning into returns or bad reviews, and it lays the foundation for loyalty. Shoppers will remember which sellers treated them well during the frenzied shopping event. By being responsive, helpful, and proactive, you’ll stand out as a class act, potentially earning repeat business and positive word-of-mouth (or word-of-review!). Plus, Amazon’s algorithms reward good seller metrics – fast response times and low complaint rates keep your account healthy and your listings favored in the long run.

10. Follow Up and Capitalize on Post–Prime Day Momentum

When the clock strikes midnight on the last day of Prime Day 2025, you might be tempted to collapse on the couch – and you should definitely celebrate your successes. But the work isn’t completely over. The days and weeks immediately after Prime Day are ripe with opportunity to capitalize on the momentum and data you’ve gained. The best sellers use this period to turn a spike into sustained growth:

• Retarget Prime Day audiences

You likely drew in many new visitors (and customers) during Prime Day. Don’t let them forget about you. Use Amazon’s Sponsored Display ads to retarget shoppers who viewed your products but didn’t buy. For example, set a campaign to target those who viewed in the past week – now you can advertise a slight post-Prime Day discount or simply remind them of the product they looked at. Additionally, consider retargeting those who did buy, if you have complementary products to upsell (e.g., they bought a camera, now advertise a lens or accessory).

• Offer small post-event promos

Some sellers run a “Prime Day hangover sale” or back-to-school sale a couple of weeks after Prime Day. This can attract anyone who missed out or is still in shopping mode. It doesn’t have to be huge – maybe a 10% off coupon site-wide for the rest of July – but it can help extend the sales boost and clear any remaining inventory. Promote this via email or social with a message like “Still shopping? Our deals continue…”.

• Stock replenishment and rest

If Prime Day depleted your inventory, get your restock plan in action quickly. A big sales boost can sometimes strain your supply chain. Place reorders for popular items to avoid long stockouts (which could hurt your listing rank). And yes, give yourself and your team a pat on the back and maybe a day off – you’ve earned it!

Finally, reflect on the broader impact: you likely gained many new customers thanks to Prime Day. Now is the time to foster loyalty. Perhaps insert a thank-you note in their shipped package (for FBM orders), or ensure your product experience is top-notch so they become repeat buyers. The ultimate success is not just a one-day sales spike, but the acquisition of loyal customers and reviewers who will keep your brand growing.

By following up diligently and learning from the event, you turn Prime Day from a one-off win into a stepping stone for greater long-term success in e-commerce.

Conclusion to the Top 10 Strategies to Have the Best Amazon Prime Day 2025

Prime Day 2025 promises to be a blockbuster, and with these strategies, you’ll be well-equipped to make it your best sales event ever. In summary, start early – build hype with micro-influencers and marketing, get your listings and deals in top shape, ensure your back-end (inventory and pricing) can handle the heat, and always keep the customer’s experience front-and-center. Amazon Prime Day is as much an opportunity as it is a challenge; by planning and executing these strategies, you can confidently turn that opportunity into record-breaking sales and lasting brand growth. Here’s to your Prime Day success! 🚀