Top Amazon Influencers in 2025

Introduction

The role of Amazon influencers has become increasingly significant by 2025. As online shopping continues to dominate consumer behavior, these influencers have emerged as pivotal figures in guiding, influencing, and setting trends for millions of followers across platforms like Instagram and TikTok. This article dives into the profiles of the top Amazon influencers of 2025, showcasing individuals who have turned their keen eye for products and savvy social media skills into substantial online followings. From the beauty gurus to the tech specialists, these influencers not only recommend products but also shape the purchasing decisions of their expansive audiences, making them key players in the digital marketplace.

Katerina Finck

618k on TikTok

438k on Instagram

Katerina Finck is 24 year old social media influencer who has captured the hearts of her 100,000s of fans through her Tik Tok, Instagram, and other social media accounts. Starting her content focused mainly on her and her adorably perfect puppy Beanie, Katerina found comfort in this niche of the internet. Katerina’s fans flocked to her pages for consistent, heartfelt, easy to consume content of her life as a dog mom living in CT and AL. 

A graduate of the Fashion Institute of Technology with a BS in Advertising Marketing Communications and a minor in Psychology, Katerina possesses a diverse skill set in content creation for social media platforms, content calendar organization, and social media analytics. 

Collaborating with various departments, she actively contributes to discussions on future social media strategies and marketing efforts. 

Katerina’s bubbly personality drew fans into her and Beanie’s life, but what her audience didn’t know, were the battles she was fighting behind the scenes. Her mother, Deborah Finck, was fighting terminal cancer. From receiving her mother’s diagnosis, the world shifted for Katerina and her family. Deb was adamant that she was going to fight, and fight hard. So, Katerina held onto that and worked tirelessly to further her career before life could potentially turn uncertain again.  

Katerina fully documented her process taking care of her mother and also captured her grieving process in the weeks after her passing. Now, audiences see her back on their screen trying to better her future, the future her mother is incredibly proud of her for being able to achieve. 

Through the peaks and valleys of life, Katerina has remained one of the most positive, inspiring, and influential, influencers in 2025. 

Julie Kay

Source: YouTube

5.3M on TikTok 

1.9M on Instagram

As a prominent figure in the realm of Amazon influencers by 2025, Julie Kay Kyles, better known to her digital audience as “imjuliekay,” has transformed the way consumers engage with beauty products and shop online. With her debut on TikTok at the culmination of 2019, Julie quickly became a digital sensation, dazzling her viewers with an irresistible charisma and a natural aptitude for curating engaging content. Her initial forays into the TikTok world—featuring makeup tutorials rhythmically synced to the beats of chart-topping hits from artists such as Don Toliver—catapulted her into the limelight, causing ripples within the vast ocean of beauty and makeup enthusiasts.

Standing out in an increasingly crowded digital space, Julie has crafted a brand synonymous with authenticity and creativity. Each video uploaded under the now-celebrated handle “imjuliekay” draws scores of beauty aficionados eager for her latest insights. The dedication she puts into her detailed product reviews and the excitement generated by her unboxing videos have garnered her a loyal following surpassing 5 million—an impressive testament to her influence.

The most remarkable aspect of Julie’s ascent isn’t merely numbers, it’s about the symbiotic relationship she has cultivated between the beats of music and the artistry of makeup. Demonstrating the prowess of a true innovator, one of her notable moments came in March 2021 during a shopping spree at Ulta Cosmetics, where her genuine passion for beauty was evident as she shed light on her favorite products, resonating deeply with her followers. This connection not only highlights her status as a beauty aficionado but also sets the stage for how she leverages her platform to drive consumer interest and, ultimately, sales.

Given Julie’s strategic and selective sharing of her personal life, what shines through most is her commitment to her craft and her audience. This careful curation of her online persona has not gone unnoticed, and in the fast-paced world of social media, her influence has extended its reach well beyond mere content creation. Julie’s recommendations induce a tangible effect known as the ‘halo effect’ on sales figures. When she endorses a product, her seal of approval serves as a beacon for trending items, causing noticeable spikes in demand and sales. This phenomenon offers a clear indication of the powerful role Amazon influencers like Julie wield in shaping purchasing patterns and driving the success of brands.

In summary, Julie Kay Kyles’ impact as an Amazon influencer by 2025 is multifaceted. Her content does more than just entertain; it informs, shapes trends, and moves the market. Businesses and brands that align with influencers of her caliber can expect to see significant growth in brand awareness and sales, as her ability to speak to and sway the consumer psyche is a clear driver of the modern digital marketplace. Julie embodies the quintessential influencer, blurring the lines between digital advocacy and tangible market results, and underscoring the pivotal role influencers play in the ever-evolving landscape of online retail and consumer behavior.

Jared Andersen

Source: Instagram

1.4M on TikTok 

663K on Instagram

In the rapidly evolving landscape of online retail and influencer marketing, few stories stand out as prominently as that of the visionary behind the innovative brand “Stuff You Actually Need.” He has carved a niche for himself in the digital sphere, becoming a beacon for those in pursuit of unique and genuinely useful products online. Operating under the catchy and straightforward handle @stuffyouactuallyneed, he has not only captivated a significant audience on TikTok and Instagram but also redefined what it means to engage with consumers in the digital age.

From the outset in 2020, what started as a modest side venture quickly morphed into an extraordinary success narrative, thanks in no small part to his palpable passion for unearthing internet gems and his adeptness at creating compelling commercials with nothing more than his smartphone. His journey underscores a profound transformation from a casual enthusiast to a celebrated Amazon affiliate, offering a concoction of valuable insights, recommendations, and genuinely engaging content to his burgeoning community.

In an astonishingly short period, he has honed his content creation skills, mastering the art of viral video production and forging influential marketing collaborations with behemoths like Amazon and BuzzFeed. His methods are not merely about promoting products; they involve storytelling, creating a narrative around each item that piques curiosity and entices his audience to learn more. This strategy has proven wildly successful, catapulting his brand to significant heights within the hyper-competitive e-commerce and social media arenas.

The impact of his work is undeniable. Through his innovative and relatable content strategy, he has driven millions in sales revenue, a feat that speaks volumes about his influence and the trust he has garnered from his audience. With a robust following that exceeds a million across multiple platforms and an astonishing monthly viewership of 15 million, his contributions to the digital marketplace are both significant and far-reaching. His relentless dedication to delivering authentic and valuable content has not only endeared him to a broad audience but also cemented his status as a pivotal figure in the realms of e-commerce and social media marketing.

However, the success of “Stuff You Actually Need” extends beyond impressive numbers and sales figures. It represents a shift in how individuals perceive and engage with influencer marketing and online shopping. By prioritizing transparency, authenticity, and genuine utility in his recommendations, the man behind the brand has fostered a community of informed consumers who trust his judgment and look to him as a reliable source for discovering products that enrich their lives. His approach has redefined the influencer-consumer relationship, making it more personal, more engaging, and ultimately, more fruitful for all parties involved.

In the grand tapestry of digital commerce and influencer marketing, “Stuff You Actually Need” serves as a compelling case study on the power of innovative content and authentic engagement in building a successful brand and driving considerable market impact. As the digital marketplace continues to evolve, the significance of influencers who can navigate this complex landscape while maintaining trust and delivering value to their audience cannot be overstated.

Yeva Berez

1.5M on TikTok 

603K on Instagram

Step into the savory and sensory world of Eva, the culinary virtuoso and ASMR aficionado captivating food enthusiasts and auditory sensory seekers alike. With her undying passion for gastronomy and an intrinsic flair for the harmonious sounds of cooking, Eva has concocted a virtual banquet hall where simplicity meets taste. Eva’s kitchen is a trove of gastronomic delights, featuring an eclectic mix of quick and accessible recipes that range from the vibrant allure of vegan specialties to the comforting embrace of hearty carnivorous feasts, not to mention her treasure trove of wallet-friendly culinary gems.

For the budding chefs and seasoned gourmands who find joy in the alchemy of flavors, subscribing to Eva’s channel is akin to enrolling in a culinary odyssey – one that promises a sprinkle of excitement and a generous dollop of creativity. By engaging with her content through comments, bestowing likes, or sharing her kitchen exploits, you become an integral ingredient in the recipe for her channel’s growth, all of which fuels Eva’s passion and her drive to serve up more tantalizing content.

Beyond her recipes, Eva entwines her love for food with the sensory intricacies of ASMR, crafting video experiences that are both a feast for the eyes and a symphony for the ears. Her home-transformed studio emanates an aesthetic serenity, the perfect backdrop for her popular ‘ice restock’ series, where she unveils an array of extraordinary ice flavors, each combination more mesmerizing than the last, capturing her audience’s imagination and teasing their taste buds.

It’s these artful morsels and ingenious soundscapes that have endeared Eva to a legion of followers, evidence of which shines through her bustling community of over half a million Instagram connoisseurs and nearly a million TikTok aficionados, all deeply attuned to her culinary and ASMR escapades. Her digital presence is a testament to the modern culinary journey, where every recipe is a story and every food preparation a meditative rhapsody.

As Eva continues to build her empire of flavors and sensory delights, her followers remain enthusiastically perched on the edge of their dining chairs, forks ready, waiting for the next course in her sensorial and culinary saga. Her dedication not only satisfies cravings but invites her audience to break free from their own kitchen constraints, inspiring them to cook, create, and indulge in the unending pleasures of good food and mesmerizing sounds.

Joel Erdmann

429k on TikTok

324k on Instagram

Rachel OCool

1.5M on TikTok

425k on Instagram

Rachel OCool, a dynamic TikTok star with a commanding presence, has garnered over 1.5 million followers on her platform through her innovative makeup tutorials. Her page, known among fans for showcasing not just makeup skills but also audition looks for her acting ventures, serves a higher purpose. Rachel’s mission, as eloquently stated on her website, is “to help usher in the new era of makeup taking it in the direction of self-expression and enhancement.”

Rachel’s journey into the limelight began in 2013 with the creation of her Instagram account, rachel.ocool. Initially focusing on selfies and references to the iconic music bands of the 1960s and ’70s, she has evolved her presence to now boast 410,000 followers. Her Instagram has transformed into a repository of model photos and short makeup videos, showcasing her evolution as a digital influencer in the beauty space.

A particularly resonant piece of content on Rachel’s TikTok is her 2021 video, “What Do You Use Makeup For?” This video is a heartfelt rant about the criticisms surrounding makeup, creating a powerful narrative on its significance as both a hobby and a form of self-expression. Rachel’s YouTube channel further extends her influence, with 20,000 subscribers drawn to her comprehensive makeup tutorials.

Embedded in her social media success is Rachel’s commitment to a sober lifestyle, a choice that she openly shares with her audience, adding a personal layer to her online persona. Her collaborations have also seen her draw inspiration from notable figures in the beauty industry, such as English makeup artist Wayne Goss, highlighting her respect for learning and growth within her craft.

Beyond her professional achievements, Rachel’s content occasionally offers a peek into her personal life, like the engaging transformation videos featuring her friends, Jake and Lena. These instances not only humanize her but also build a stronger bond with her audience, showcasing the importance of community and relationships in her life.

Rachel OCool’s approach to makeup and beauty transcends conventional boundaries, positioning her not just as a makeup artist, but as a pioneer advocating for makeup’s role in self-expression and personal enhancement. Her journey is a testament to her philosophy of beauty as an empowering tool for individuality, making her a beacon of inspiration for many.

Rachel OCool’s digital footprint is an inspiring blend of professional innovation and personal conviction. As she continues to redefine beauty standards and champion self-expression through makeup, her influence is a compelling reminder of the power of authenticity and the transformative potential of makeup in the digital era.

Simply Sal Finds

3.1M Followers on TikTok

1.2M Followers on Instagram

Venture into the insightful world of Simply Sal, casually known to his followers as Sal, where expertise meets enthusiasm in the heart of Austin, Texas. Sal has carved a niche for himself as a connoisseur of the fascinating and the functional in the expansive universe of products. His mastery lies in sifting through the digital shelves of online marketplaces and the quaint displays of emerging businesses—unearthing not only innovative gems but also those that promise practicality and excellence.

Anchored by a commitment to authenticity and a drive to deliver nothing but genuine and substantive advice, Sal has become a beacon for those seeking guidance in a sea of products. His credibility is not claimed, but earned, through meticulous reviews that resonate with his audience’s desire for honest and beneficial recommendations.

Navigating through the bustling crowds of Instagram and TikTok, Sal is much more than a casual browser; he’s a narrator of narratives spun around diverse products, bestowing his followers with insights that are as creative as they are candid. Sal transforms standard reviews into engaging experiences through promotional marvels—whether manifesting as story snippets on Instagram, immersive reels, or the dynamic storytelling unfolding in TikTok videos—he’s adept at curving the digital spotlight onto outstanding products.

In a realm saturated with content, Simply Sal stands out, not merely for his flair for reviewing but for the trust he encapsulates. His unique vantage point is not just a glance into his favorites but a lens for quality and ingenuity, crystallizing his role as not just any reviewer, but a lighthouse guiding shoppers towards their next worthy purchase.

Conclusion to the Top Amazon Influencers of 2025

The influence of Amazon influencers in 2025 is unmistakable, with their ability to sway consumer preferences and drive sales through authentic and engaging content. As we’ve explored the journeys and impacts of leading influencers, it becomes clear that their contributions are not just about promoting products but about creating trends and fostering trust among their followers. These influencers have mastered the art of digital persuasion, making them indispensable partners for brands looking to connect with consumers in a more personalized and impactful way. As the digital landscape continues to evolve, the role of these influencers will likely expand, further cementing their status as pivotal figures in the future of online retail and marketing strategies.