The Top 5 Softwares to Drive External Traffic to Amazon

Introduction:

In today’s fast-paced and highly competitive eCommerce environment, success often hinges on the amount of quality traffic that finds its way to your product listings. With millions of buyers turning to Amazon for their shopping needs, standing out amongst a sea of sellers is no small feat. It requires strategic efforts to capture potential buyers’ attention from beyond the platform. 

Leveraging specialized software solutions that drive external traffic to your Amazon listings can be a game-changer, especially since Amazon’s new A10 algorithm is now prioritizing external traffic sales over internal marketplace sales. These tools can boost visibility, attract highly targeted traffic, and ultimately lead to increased sales and revenue growth. 

Below, we’ll take a closer look at five top external traffic tools – Stack Influence, Ampd.io, Seller Rocket, Levanta, and Meta Ads – that are praised for their effectiveness in enhancing Amazon seller performance.

1. Stack Influence

Stack Influence is a dynamic software platform designed to connect Amazon sellers with influencers, bloggers, and social media experts. 

By leveraging the power of influencer marketing, Stack Influence enables sellers to tap into new customer pools and expand their reach in a personalized and authentic way.

Key Features of Stack Influence:

• Influencer Database: 

Stack Influence provides a vast database of influential individuals across various niches, allowing sellers to find the perfect match for their target audience.

• Campaign Management: 

The software offers a comprehensive dashboard for managing influencer campaigns effortlessly. Sellers can track campaign performance, measure ROI, and optimize strategies based on real-time data.

• Analytics and Reports: 

Stack Influence provides detailed analytics and reports, giving sellers valuable insights into their influencer marketing campaigns. This data helps sellers make informed decisions and refine their marketing strategies for better results.

2. Ampd.io

Ampd.io is an all-in-one marketing platform that focuses on driving external traffic to Amazon listings. This powerful tool helps sellers optimize their product visibility, increase conversions, and generate more sales.

Highlighted Features of Ampd.io:

• Automated Amazon Attribution:

Ampd automates the process of creating Google to Amazon campaigns and applying campaign and keyword level attribution.

• Predictive Bid-Management:

Maximize ad spend effortlessly with Ampd’s dynamic and smart bid optimizations that leverage historical data and conversion probabilities to auto adjust bids to improve results.

• True Incrementality:

Leverage Ampd and Google ads to efficiently drive NTB customers that otherwise would not have found your products.

3. Seller Rocket

Seller Rocket is a comprehensive software solution that assists Amazon sellers in optimizing their product listings, promoting products effectively, and driving external traffic to their listings.

Key Features of Seller Rocket:

• Listing Optimization: 

Seller Rocket offers powerful tools to optimize product listings. Sellers can conduct in-depth keyword research, analyze competitor keywords, and optimize product titles, descriptions, and bullet points for maximum visibility and conversion rates.

• Sponsored Ads Optimization: 

The software helps sellers create and manage effective sponsored ad campaigns. With Seller Rocket, sellers can refine their targeting, optimize bids, and improve ad placements to maximize ad performance and drive more traffic.

• External Traffic Strategies: 

Seller Rocket provides valuable resources and guidance on various external traffic strategies, such as social media marketing, influencer collaborations, and email marketing. This helps sellers diversify their traffic sources and expand their customer base beyond the Amazon platform.

4. Levanta.io

Levanta.io is an innovative Amazon affiliate marketing software designed for both sellers and creators to unlock a new stream of revenue. It specializes in fostering effective partnerships between Amazon sellers and creators such as influencers and affiliates to increase sales and enhance brand awareness.

Key Features of Levanta.io:

• Affiliate Partnership Tracking:

  Levanta.io empowers Amazon sellers to track and manage their affiliate relationships efficiently, providing tools for offering competitive commissions and collaborating with top-tier publishers, affiliates, and content creators.

• Brand Referral Bonus:

  Sellers can earn an average of a 10% brand referral bonus when Levanta-associated publishers drive sales to their Amazon listings, enhancing overall profitability. 

Streamlined Payments and Growth Tracking:

Levanta simplifies the process of managing new revenue-generating partnerships, sports tools for analyzing growth, and handles automatic payments, enabling sellers and creators to focus on scaling their business.

Meta Ads

Meta Ads is a robust advertising platform that assists businesses in maximizing their online presence across Facebook and Instagram, enhancing engagement rates, and expanding their reach to new and existing customers.

Key Features of Meta Ads:

Audience Targeting:

Meta Ads provides sophisticated targeting options that allow businesses to reach their ideal customers based on demographics, interests, behaviors, and more. Businesses can tailor their campaigns to the users most likely to engage and convert, maximizing the effectiveness of each ad.

Ad Placement Optimization:

This feature allows businesses to optimize where their ads appear across Meta’s extensive network, including Facebook, Instagram, Messenger, and the Audience Network. Meta Ads automatically places ads in the spaces most likely to drive better results, ensuring higher visibility and engagement.

Cross-Platform Advertising:

Incorporating seamless integration across all Meta platforms, the software enables businesses to create unified campaigns that provide consistent messaging and user experiences whether audiences interact on Facebook, Instagram, or any other Meta service.

Conclusion

In conclusion, driving external traffic to Amazon listings is crucial for eCommerce success. By utilizing top-rated software solutions like Stack Influence, Ampd.io, and Seller Rocket, sellers can significantly enhance their marketing efforts, increase their visibility, and ultimately drive more sales. 

Whether it’s through influencer marketing, optimizing keywords, or managing ad campaigns, these software tools offer valuable resources to help sellers succeed in the competitive eCommerce industry. Start leveraging the power of these software solutions today and watch your Amazon sales grow.