10 Top Home Decor Influencers on Instagram & TikTok in 2025

Home decor is more than just aesthetics – it’s a booming online community that deeply influences consumer buying. In fact, about 4 in 5 people say social media has shaped their “dream home” style, and those who follow decor trends online spend nearly double on furnishings. For e-commerce brands and Amazon sellers, this presents a huge opportunity. By partnering with the top home decor influencers, brands can put their products in front of avid home enthusiasts, generate authentic user-generated content (UGC), and ultimately boost sales. This article explores why influencer marketing is a game-changer in the home decor niche and highlights some of the best Instagram and TikTok content creators to watch in 2025.

Why Home Decor Influencers Matter for Brands in 2025

Social media inspiration drives purchases: Home decor is a visual domain, and consumers often turn to Instagram, TikTok, and Pinterest for ideas. Stylish room makeovers, DIY hacks, and cozy UGC posts can directly influence shopping behavior. A recent survey found social media influenced the decor buying decisions of a vast majority of homeowners, who then spent 62% more on decor than those not influenced. Clearly, an inspiring post from a decor creator can send followers running to buy that same rug or lamp.

High engagement and trust: Influencers feel like relatable friends sharing genuine advice. This trust translates into measurable results – micro influencers (creators with tens of thousands of followers) often see 2–3× higher engagement rates than big celebrities. And higher engagement isn’t just likes; it means followers commenting, saving ideas, clicking product links, and ultimately purchasing. It’s no wonder 47% of marketers say micro-influencers deliver the best results for campaigns. Unlike traditional ads, influencer content comes off as authentic recommendations, which builds credibility for your brand.

Influencer marketing is on the rise: Brands are investing more in influencer collaborations each year. In 2025, 59% of marketers plan to partner with more influencers than they did the year prior. The reason is simple – it works. Over half of brands say influencer campaigns boost customer engagement, trust, and even direct revenue growth. For home decor retailers, this means collaborating with creators who can make your throw pillows or wall art trend online, driving both traffic and sales to your e-commerce store.

Content that doubles as marketing material: Home decor influencers are talented content creators. They style products beautifully in real homes, producing photos and videos that resonate with target audiences. Brands can reshare this influencer-created content (with permission) as testimonials or lifestyle shots. These authentic visuals serve as powerful social proof. In fact, incorporating real customer or influencer photos on product pages can skyrocket conversions – one analysis found that featuring UGC on e-commerce pages boosted conversion rates by 161%. Rather than a glossy stock photo, seeing a stylish blogger actually use a vase or a chair in their living room makes new customers more confident about buying it.

Mix of macro and micro for maximum impact: “Bigger isn’t always better” holds true in influencer marketing. While top home decor accounts with millions of followers can deliver broad reach, smaller niche influencers often have hyper-engaged followers. Successful brands balance both. For example, IKEA’s recent “Do Try This at Home” campaign paired famous home decor personalities with local micro-influencers (like up-and-coming interior designers) to spread the message widely and authentically. They even launched the #DoTryThisAtHome hashtag to encourage everyday customers to share their own decor ideas, blending influencer content with organic UGC. The takeaway for brands: by working with a range of creators – from household-name decorators to relatable DIY moms – you can tap into different audiences and spur a tidal wave of engagement.

Now that we’ve covered why influencers are vital in this space, let’s look at some of the top home decor influencers leading the trends in 2025. These creators span Instagram and TikTok, and each brings a unique style that can elevate your brand’s content and reach.

10 Top Home Decor Influencers to Follow in 2025

Brands in the home niche should keep an eye on these influential creators. From Instagram interior design gurus to TikTok DIY stars, here are 10 of the top home decor influencers making waves this year:

1. Farah Merhi (@farahjmerhi)

Founder of “Inspire Me! Home Decor,” Farah commands one of the largest decor communities on Instagram (over 8 million followers). She shares daily luxury-meets-affordable decorating inspiration. Known for chic glam interiors and Amazon finds, Farah has also launched her own product lines. Brands love her for her massive reach and ability to make any decor piece look Instagram-worthy.

2. Becki Owens (@beckiowens)

Becki is a California-based interior designer with a modern, clean aesthetic. Her feed showcases real client makeovers as well as styled product features in dreamy, sunlit spaces. With 1M+ followers and a trusted reputation, Becki often partners with furniture and home goods brands. Her audience adores her polished taste – and they shop the looks she posts, from rugs to light fixtures.

3. Emily Henderson (@em_henderson)

A stylist and former HGTV host, Emily is beloved for her approachable design tips and family-friendly styling. Her ~500k followers look to her for advice on everything from picking the right paint color to thrifting vintage decor. Emily’s blog and Instagram content often feature sponsored makeovers using retail brands (Target, anyone?). She delivers influence through education – showing how your products can fit into a real home with style and warmth.

4. Shea McGee (@studiomcgee)

As co-founder of Studio McGee (and Netflix’s “Dream Home Makeover” star), Shea blends influencer charisma with major design clout. Her minimalist-modern style and airy, bright interiors have set Instagram trends nationwide. With about 500k followers on her personal account (and 3.4M on Studio McGee’s brand account), Shea has partnered with Target on a popular home decor line. A shoutout or collab from her instantly boosts brand credibility among design-savvy shoppers.

5. Anna Louisa (@anna_louisa_at_home)

Rising to fame through satisfying cleaning and decor Reels, Anna has amassed over 4.3 million Instagram followers in just a couple years. Her calming “clean with me” videos and budget-friendly room transformations have made her a viral sensation. She frequently highlights clever Amazon and Walmart decor hacks. Brands can benefit from her knack for showcasing products in use – she turns mundane home chores and styling into engaging, aspirational content that drives viewers to try it themselves.

6. Julianna Claire Christensen (@julianna_claire)

Julianna is the queen of Amazon home finds. Her short videos (on IG Reels and TikTok) of “must-have” decor from Amazon have garnered 2.9M followers who eagerly await her next discovery. From organizing gadgets to trendy throw pillows, if it’s stylish and shoppable online – Julianna will find it. She’s a perfect partner for Amazon sellers looking to boost visibility, as her recommendations can create a surge in product sales on Amazon storefronts.

7. Catherine Benson (@catben)

Known as CatBen, Catherine brings a serene coastal vibe to home decor. Her content (followed by ~2.6M on IG) features DIY furniture flips, easy wall art projects, and small-space makeovers often done with earthy, boho flair. She’s skilled at integrating products into her DIYs – showing followers how a simple $30 item can be part of a high-end look. Brands with creative DIY-friendly products or materials can leverage Catherine’s imaginative tutorials and the trust she’s built with her craft-loving audience.

8. Erin Vogelpohl (@mytexashouse)

Erin’s account “My Texas House” showcases cozy farmhouse-inspired decor in an attainable way. Her feed (nearly 600k followers) feels like stepping into a welcoming, beautifully curated home. Erin has collaborated with national retailers (she even launched a line of area rugs available at Walmart) – proving her influence translates to mainstream retail success. When she features a product like a bedding set or a wreath, it often sells out thanks to her engaged community of decor enthusiasts who emulate her signature Texas farmhouse style.

9. Teresa Laura Caruso (@teresalauracaruso)

Teresa is a pro at home hacks, organization tips, and stylish decor on a budget. With ~1.9M Instagram followers (and many on TikTok), she’s frequently sharing clever ways to use everyday items to spruce up a space. Her “Amazon gadgets you didn’t know you needed” series and closet makeovers are especially popular. Partnering with Teresa means your product could be featured in one of her viral home hack videos – an excellent way to get in front of a young, gadget-loving home audience.

10. Macy Blackwell (@macy.blackwell)

Macy combines faith, family, and home decor in a relatable, down-to-earth style. Her 2.1M followers enjoy her quick decorating Reels that often involve her kids and husband – from seasonal mantle decor ideas to DIY gallery walls. Macy’s content feels authentic and warm, and she often highlights affordable pieces from Target, Hobby Lobby, and other big retailers. Brands appreciate how she can take a simple product (like a set of wall decals or a lamp) and create a heartwarming scene around it. Her influence drives high engagement, as followers trust her taste and family-oriented recommendations.

Pro tip: While these top influencers have sizable followings, don’t overlook emerging micro influencers in the home niche as well. An Instagram creator with 15,000 loyal followers or a local interior designer on TikTok might have a tight-knit community eager to support your brand after an authentic recommendation. Micro influencers can be cost-effective partners who produce beautiful content and often focus on specific niches (e.g. Scandinavian décor, DIY rental apartment updates, indoor gardening decor) that align perfectly with your product. Many brands find that a team of smaller creators can outperform a single big name, especially when it comes to driving engagement and ROI.

Tips for Collaborating with Home Decor Influencers

Ready to incorporate influencer collaborations into your e-commerce marketing strategy? Keep these tips in mind:

• • Choose influencers who align with your style and audience: Look beyond follower count and focus on fit. If you sell minimalist furniture, a modern decor influencer makes sense; a boho DIY creator may not. Review their content and follower demographics to ensure a match with your target customers.

     

  • Leverage multi-platform content: Many home influencers are active on Instagram, TikTok, and blogs or YouTube. A single partnership can yield content across stories, Reels, TikTok videos, and blog posts. For example, you might have an influencer do an Instagram room tour featuring your products, plus a detailed YouTube video and a TikTok snippet. This multi-platform approach maximizes exposure. It also repurposes content in different formats to appeal to how diverse consumers like to engage (quick 15-second ideas and long-form room makeovers).

     

  • Encourage honest creativity: The best content comes when creators have creative freedom. Provide your key messaging or product features, but let the influencer present it in their own voice and style. Home decor fans can tell if a post is overly scripted. Authentic storytelling – like a before-and-after using your product, or the influencer explaining why they genuinely love your throw blanket – will resonate more and build trust in your brand.

     

  • Incorporate calls-to-action and trackable links: Make it easy to convert influencer impressions into sales. Give influencers custom discount codes or affiliate links to share. Not only does this incentivize followers to buy (“Use code HOME10 for 10% off!”), but it also lets you track the traffic and sales each influencer generates. This data will help you identify your most impactful partnerships and calculate influencer marketing ROI.

     

  • Foster long-term relationships: One-off sponsored posts are great, but long-term collaborations are even better. Consider an ambassador program where a home decor influencer works with your brand over several months. They might do an initial unboxing, a mid-project update, and a final room reveal using your products. Repeated exposure deepens authenticity – their audience sees them truly integrating your brand into their life, not just a single paid post. Long-term partners can also provide ongoing UGC content for your own channels and become genuine brand advocates.

By following these steps, even a small Amazon seller or new DTC decor brand can successfully tap into influencer marketing. In fact, many such brands owe their early growth to savvy micro-influencer campaigns that sparked viral trends (like a particular mirror or faux plant that everyone suddenly had to have).

Conclusion: Turning Trends into Revenue

In conclusion, partnering with the top home decor influencers – whether mega Instagram stars or niche micro creators – can elevate your brand from just another online store to a trusted source of inspiration. These influencers bring your products to life in real homes, build social proof through their enthusiastic communities, and create content that keeps working for you across social platforms. The result is a powerful mix of greater brand awareness, higher engagement, and increased sales.

For e-commerce brands and Amazon sellers, the message is clear: meet your customers where they get their inspiration. If shoppers are scrolling TikTok for DIY ideas or saving Instagram posts of perfectly styled living rooms, your products need to be part of those stories. By investing in influencer marketing, you’re not just renting an audience – you’re building relationships and joining a conversation that’s already happening in millions of living rooms and Pinterest boards.

Ready to get started? Outline your campaign goals and start researching creators in your niche. You can reach out directly to influencers or use an influencer marketing platform to streamline the process. (For example, Stack Influence is one platform specializing in matching brands with micro influencers for campaigns.) However you approach it, keep authenticity at the core. Choose partners who genuinely connect with your product and give them the freedom to create magic.

In 2025’s fast-moving social media landscape, home decor trends can explode overnight – and a well-placed influencer partnership can make your product the next must-have. Embrace these creative collaborations, and you’ll not only see a boost in clicks and conversions, but also gain a tribe of content creators and fans who are passionate about your brand’s place in their homes. That kind of genuine advocacy is the ultimate ROI, driving value long after an Instagram post goes live.