Top 10 DIY Influencers in Home Improvement & Crafts (2025)

DIY (Do-It-Yourself) home improvement and crafting have exploded in popularity, with creators across social media inspiring millions to pick up tools and get creative. These content creators – from micro influencers on Instagram to YouTube DIY stars – share projects, tutorials, and user-generated content (UGC) that empower everyday people to transform their homes and make beautiful crafts. Many even leverage e-commerce by selling their own product lines or curating Amazon storefronts, blending content creation with entrepreneurship. Below we highlight 10 top DIY influencers (in the U.S.) who are actively posting and leading the home improvement and crafts space in 2025. Each has their own niche – be it interior design hacks, woodworking, upcycled crafts, or bold renovation projects – proving that DIY content is as diverse as it is inspiring.

1. Mr. Kate (Kate Albrecht & Joey Zehr)

DIY Interior Design Power Duo: Mr. Kate is a husband-and-wife team famous for stunning budget-friendly room makeovers and creative decor hacks. With a mantra of “Creative Weirdo,” they’ve built a DIY empire across YouTube and Instagram. Mr. Kate’s YouTube channel boasts over 4 million subscribers (and their Instagram has around 700K followers) – evidence of their massive reach. They even launched their own Mr. Kate Home product line and have a book on home decor, blending content with e-commerce. From thrift-flip furniture transformations to renter-friendly upgrades, Kate and Joey deliver equal parts inspiration and instruction with upbeat humor. Their influence has made them one of the most recognizable DIY content creator brands online.

2. Lindsay Dean (Frills_and_Drills)

From Stay-at-Home Mom to DIY Home Reno Star: Lindsay Dean is a self-taught DIYer who started by documenting how she turned her cookie-cutter Florida house into a custom dream home. Now she’s a DIY influencer royalty, with well over a million followers on Instagram (estimated 1.4M+ by 2023 and rapidly growing – currently around 2M). Lindsay’s content focuses on approachable home improvement projects: think accent walls, built-in storage, and IKEA hacks that elevate a space on a budget. As a mother of two, she also sprinkles in relatable family life. Her blog Frills and Drills and viral before-and-after posts prove you don’t need professional training to renovate – just determination and a dose of creativity. Big brands have taken note too, with Lindsay partnering on product lines and sponsored projects, solidifying her status in the DIY home niche.

3. Kelsey & Ryan Mansingh (Newbuild_Newlyweds)

TikTok DIY Couple Renovating an Entire House: This husband-and-wife team shot to fame on TikTok with their engaging home renovation clips. After being laid off during the pandemic, Kelsey and Ryan moved to Ohio and began fixing up a 1970s fixer-upper – filming every triumph and misstep along the way. Their down-to-earth approach and fun “DIY couple” dynamic have earned them over 1.5 million TikTok followers (and 27+ million likes), plus a strong following on Instagram. From building a hidden cat room that went mega-viral (24M views!) to appearing on HGTV’s Battle on the Beach, the Mansinghs turn renovation into relatable entertainment. They prove that with teamwork (and some YouTube how-to searches), even novices can tackle ambitious DIY projects. Expect budget DIY tips, tool reviews, and plenty of witty banter as they transform their home room by room.

4. Elsie Larson & Emma Chapman (A Beautiful Mess)

Crafting & Lifestyle Sisters: Elsie and Emma are the creative sister duo behind A Beautiful Mess, a long-running DIY lifestyle blog and brand. Pioneers in the DIY blogging space, they’ve cultivated a massive audience over the past decade. On Instagram (with a dedicated brand account @abeautifulmess around 600K+ followers), they share a colorful mix of home decor tutorials, easy crafts, recipes, and personal style. Their content ranges from sewing and jewelry-making to interior styling and quirky holiday projects. Each sister also runs her own IG account for personal projects. They’ve authored books, launched apps, and even host a podcast – expanding their DIY empire. Still, crafting and home projects remain at the heart of their influence. With their mantra that life is “a beautiful mess,” Elsie and Emma inspire followers to embrace creativity in every corner of their lives.

5. Ben Uyeda (HomeMade Modern)

DIY Designer & Sustainability Advocate: Ben Uyeda is a former architect who became a leading voice in modern DIY design. He founded HomeMade Modern, a platform and YouTube channel focused on building stylish furniture and home solutions using accessible materials. Ben’s specialty is melding form and function – he’ll turn plywood, concrete, or copper pipe into chic high-end-looking pieces. From LED-lit outdoor decks to geometric plywood chairs, his projects emphasize durability and eco-friendly design. Ben backs up his tutorials with substance: he even authored a book “HomeMade Modern: Smart DIY Designs for a Stylish Home.” With over 300K Instagram followers and a large YouTube following, Ben’s inventive ideas (like building a cabin from shipping containers) push the boundaries of DIY. He’s also given a TEDx talk, spreading the message that with the right plans and tools, anyone can craft pro-quality furniture. His work exemplifies how DIY intersects with sustainability and smart design.

6. Ashley Basnight (Smashing DIY / Handmade Haven)

Empowering Women in Woodworking: Ashley Basnight has made a name for herself by breaking stereotypes in the male-dominated woodworking arena. Hailing from Oklahoma, this self-described “power tool nerd” shares her woodworking and DIY furniture projects on her blog Handmade Haven and Instagram (@smashingdiy). From custom desks and shelving to a leather-upholstered headboard, Ashley’s projects are both functional and beautiful. She’s passionate about encouraging other women to pick up drills and saws – showing that DIY isn’t just for the guys. Ashley’s following (about 250K on IG) is drawn to her detailed tutorials and her positive, can-do attitude. In fact, her craftsmanship even landed her a win on NBC’s making competition show Making It. As an engineer by training, Ashley brings precision to her builds, but she keeps it beginner-friendly. She’s an inspiration for anyone looking to turn a lackluster room into a personalized haven using tools and a little elbow grease.

7. Armen Adamjan (Creative Explained)

Viral DIY Hacks & Home Tricks: Armen Adamjan – better known as Creative Explained – has become the go-to creator for quick and clever DIY hacks. He has amassed a staggering following (over 9.7 million on Instagram, 7.1M on TikTok, plus millions on YouTube/Facebook) with his fast-paced videos that deliver “aha!” moments. Armen’s content is a bit of everything: gardening tips, home cleaning tricks, upcycling ideas, and science-based hacks to make life easier. One day he’s showing how to regrow vegetables from kitchen scraps; the next he’s demonstrating an unexpected use for baking soda in cleaning. His high-energy presentation and constant stream of ideas have broad appeal. Importantly, Armen’s tips often involve common household items – reinforcing the DIY ethic of using what you have. He even sells a book of his plant hacks and runs a website for deeper dives. Armen exemplifies how relatable micro-content can explode into macro influence, and his work blurs the line between DIY, lifestyle, and life-hack influencer.

8. Brittany Watson Jepsen (The House That Lars Built)

Colorful Craft Queen: Brittany Jepsen is an OG craft blogger turned multimedia influencer known for infusing vibrant color and whimsy into everything she does. Her blog The House That Lars Built and Instagram showcase a stunning array of crafts and home décor projects – from DIY party decorations to seasonal home makeovers. Brittany’s signature style involves lots of color, florals, and artful details; it’s no surprise she authored the book “Craft the Rainbow” featuring 40 paper projects. With a background in design, she often shares printables and templates so followers can recreate her projects at home. Brittany has around 150K+ followers across platforms and even appears on the Magnolia Network’s show “In With The Old,” demonstrating her design chops. Beyond interiors, she dabbles in DIY fashion and accessories, making her feed a treasure trove for all things creative. If your idea of DIY is “do it yourself, but make it art,” Brittany is the influencer to follow.

9. Erica Domesek (P.S. – I Made This)

DIY Fashion & Lifestyle Pioneer: Erica Domesek is a pioneer of the DIY movement, launching her brand “P.S. – I Made This…” back in 2009 to share fashion and decor DIY projects. She has since become a crafting celebrity – authoring two books (P.S. – I Made This… and P.S. – You’re Invited…) and appearing on shows like Rachael Ray and The Martha Stewart Show. Erica’s specialty lies in turning everyday materials into chic, trendy items: think statement necklaces from hardware store supplies, or tie-dyed home accents. Her Instagram and website feature a mix of quick video tutorials and step-by-step project guides, often themed around seasons or pop culture. With features in magazines like Elle and Vogue, Erica proved that DIY could be fashion-forward and glossy. She continues to inspire a new generation of makers by sharing projects that are fun, attainable, and photograph-ready. In the era of UGC, Erica’s brand shows how a personal passion for crafting can scale into a multimedia business – and she’s often cited as an inspiration by younger DIY influencers.

10. April Wilkerson

YouTube’s DIY Builder & “Tool Girl”: April Wilkerson is a YouTube DIY icon known for her down-to-earth teaching style in woodworking, metalworking, and general home improvement. A Texas native, April started in 2013 with zero building experience; by documenting her projects, she quickly gained a massive following of DIY enthusiasts. She now has 1.5+ million YouTube subscribers and even co-hosts a TV show (More Power on History Channel alongside Tim Allen) – a testament to her expertise. April tackles big builds like patio makeovers, shop organization, and furniture from scratch, all while emphasizing that if she can do it, so can you. Her content is rich with detailed how-to guidance, tool tips, and a fearless attitude toward heavy-duty projects. April’s rise from novice to pro (now running her own maker business and staff) shows the power of perseverance. She often says her only special skill is “being stubborn enough to figure it out”. For those looking to graduate from small crafts to using power tools and building major projects, April’s channels are a goldmine of information and inspiration.

Leveraging DIY Influencers and UGC in E-Commerce

The rise of these DIY influencers underscores how powerful UGC (user-generated content) can be for brands, especially in e-commerce. Audiences trust real people’s experiences – whether it’s a crafty mom demonstrating a product in a project or a home DIYer giving an honest tool review. Amazon sellers and home improvement brands have taken note, often partnering with micro influencers to generate buzz and authentic content around their productss. This strategy not only drives sales through influencer recommendations, but also produces a library of photos, videos, and testimonials that can be repurposed in marketing.

Managing dozens or even hundreds of influencer collaborations can be challenging, which is where platforms like Stack Influence come in. Stack Influence is a leading micro-influencer marketing platform that automates product seeding campaigns and handles the end-to-end process of working with large numbers of creators. Such platforms help brands connect with micro influencers, coordinate content briefs, send out products, and track posts – making it easier to tap into the DIY community at scale. The result is a win-win: influencers get to try new tools or materials (often for free) and share creative content, while brands accumulate genuine UGC, reviews, and social media buzz that builds trust with consumers

Conclusion to Top 10 DIY Influencers in Home Improvement & Crafts (2025)

In summary, whether you’re a homeowner seeking inspiration or a brand looking to engage an audience, these top DIY influencers are essential viewing. They demonstrate the huge impact that passionate content creators can have – turning everyday home projects into viral content and fostering online communities centered on creativity. From big-name DIY stars to up-and-coming micro influencers, the home improvement and crafting niche on social media is full of innovation, authenticity, and entrepreneurial spirit. Follow these creators, get inspired to tackle your own DIY, and watch how their insider tips and ideas can help you save money, personalize your space, and maybe even launch your own creative venture. As the saying goes, “If you can dream it, DIY it!” – and these influencers are here to show you how.