How to Email Brands: Outreach Templates for Micro Influencers

Are you a micro influencer ready to collaborate with your dream brands, but not sure how to reach out? You’re not alone! Reaching out to brands can feel intimidating, especially when you’re just starting out with a smaller following. The good news is brands want to hear from authentic creators like you. In fact, many companies are shifting focus from big-name influencers to “everyday creators” who offer raw, authentic content. Why? Because micro influencers often have highly engaged communities – according to one report, small-scale influencers can generate up to 60% more engagement than their larger counterparts. In other words, your close-knit audience and genuine voice are valuable! 🙌

In this post, we’ll break down how to write effective outreach emails to brands. We’ll share fill-in-the-blank email templates you can adapt for different situations (first cold email, a follow-up, and reaching out about a specific brand campaign). Everything is written in a friendly, casual tone – just like you’re talking to a mentor who’s guiding you through your first brand pitch. Let’s dive in!

Why Use Email Templates (and How to Keep It Personal)

Drafting a new email from scratch for every brand can be time-consuming and stressful. That’s where templates come in handy. An email template is basically a pre-formatted message where you fill in the details relevant to each brand. Using templates can save you a ton of time without making your outreach sound like a robot wrote it. The key is to customize each template with personal touches so it doesn’t feel like a form letter. As one guide puts it, templates reduce the effort of writing from scratch without sacrificing authenticity, as long as you tailor them to the specific situation.

Think of templates as your starting point or secret weapon for consistency. They help ensure you include all the important info and maintain a professional tone every time. But remember, personalization is everything when it comes to influencer outreach. A generic blast email won’t impress anyone. In the sections below, we’ll show you how to add those personal flourishes that make brands say “yes, let’s work together!”

Before You Hit Send: Prep Steps for Successful Outreach

Sending a great email is about more than writing – a little preparation goes a long way. Before you fire off that message to a brand, make sure you’ve checked these boxes:

• Polish Your Profile: First impressions count. Assume any brand you email will check out your social profiles or blog. Is your content recent and high-quality? Is your bio up-to-date? Just like you might hesitate to collaborate with an inactive brand, brands prefer influencers who maintain an active, engaging presence. Make sure your own “house” is in order with fresh posts and a clear personal brand (so when they land on your Instagram/TikTok/YouTube, they say “Wow, we want to work with them!”).

   

• Research the Brand: Do your homework on each brand you plan to contact. Spend some time browsing their website, social media, and recent campaigns or product launches. The goal is to understand the brand’s style, values and current marketing focus. This way you can mention something specific in your email – like a product of theirs you love or a campaign they ran that resonated with you. Demonstrating genuine knowledge of the brand shows you’re truly interested and not just sending copy-paste emails.

   

• Personalize Your Pitch: Using that research, customize your outreach. Address the recipient by name if you can find it (LinkedIn or the brand’s website “Contact” page can be helpful). Reference something unique about the brand or their recent work. For example: “I absolutely loved the pastel theme of your Spring campaign – my followers went crazy when I posted about your new palette.” Little details like that make your email stand out. Personalization increases your chances of a positive response because it shows this email is just for them, not one you’re blasting to dozens of companies.

   

• Show What You Bring to the Table: Brands want to know how a collaboration will be mutually beneficial. Briefly highlight your value and relevant stats as a micro influencer. This isn’t about boasting; it’s about helping the brand see the potential. You might mention your follower count if it’s decent, but more importantly share your engagement rate or how active and loyal your audience is. For example: “I have 4,500 followers in the vegan fitness niche, and my recipe posts average a 15% engagement rate, indicating a very engaged community.” If you’ve worked with any brands before (or even done a product review or giveaway on your own), mention the success of those posts. Including a link to your media kit or a couple of examples of your content can also build credibility, showing you’re professional and prepared. Keep this brag section short and tailored – just the highlights that matter to that brand’s niche.

   

• Be Professional and Friendly: Aim for a tone that is courteous and professional but still friendly and authentic to you. Use proper grammar and complete sentences (no text-speak or all lowercase rambling), and double-check names and spelling. However, don’t be overly stiff – it’s okay to be conversational (e.g., “Hi there” instead of “Dear Sir/Madam,” in most cases). Think of it as writing to a colleague you respect. A polite closing line goes a long way too, e.g., “Thank you for your time and have a wonderful day!” This leaves a positive impression that you’re not only business-savvy but also pleasant to work with.

   

• Include a Clear Ask or Offer: Make sure somewhere in your email you clearly state why you’re reaching out and what you’re proposing. Are you asking if they work with influencers on gifted product reviews? Do you want to propose creating content for an upcoming campaign? Spell it out in a concise way. For example: “I’d love to discuss featuring [Brand]’s products in a skincare tutorial for my audience,” or “I’m interested in joining your affiliate program if you have one.” Clarity shows confidence and saves the brand rep from guessing what you want.

• Prepare to Follow Up: Brands are busy and sometimes emails slip through the cracks. If you don’t hear back, it’s completely okay (and often necessary) to send a friendly follow-up after about 7-14 days. In your follow-up, keep it polite and short – maybe mention that you’re just circling back on your previous email and you’re still very interested in collaborating. We’ll give a template for this too below. Many collaborations have happened only because the influencer sent a gentle reminder. Just one follow-up is usually enough – you don’t want to veer into spammy persistence.
  

Alright, now that your prep work is done and you know the dos and don’ts, let’s get to the fun part – the templates! 🎉 Below are three email templates tailored for micro influencers reaching out to brands. Feel free to adjust the wording so it sounds like you. Add your personality, tweak the details, and make these templates your own.

Email Templates for Micro Influencer Outreach

Each template below includes placeholder text in [brackets] for you to fill in with your details or the brand’s information. Remember, these are starting points. Always add a personal touch based on the tips above (like a specific compliment about the brand) before you hit send. 🌟

1. Cold Outreach Email – Introducing Yourself to a Brand

Use this when: You want to pitch a brand you love for the first time, and they have no idea who you are (yet!). This is your introduction and pitch all in one. Keep it short, genuine, and focused on how a collab would be great for both of you.

Subject: Collaboration Inquiry from [Your Name] – [Your Social Media Handle]
Hi [Brand Name] Team,

My name is [Your Name] and I’m a micro influencer who focuses on [brief description of your niche – e.g., “budget-friendly beauty tutorials for busy moms”]. I’ve been a huge fan of [Brand Name] for a while – in fact, [personalize with something specific you love: “your Vitamin C serum is a staple in my routine” or “I loved your recent #SummerGlow campaign”].

I’m reaching out because I’d love to collaborate with you. I think my audience of [Your Follower Count] [platform] followers (mostly [mention key demographic or interest, e.g., “mostly 18-24 year-olds into eco-friendly skincare”]) would be really excited to learn about [Brand Name]. I can envision creating [type of content you propose – “an Instagram Reel series of styling your new collection” or “a detailed review on my YouTube channel”*] featuring your products.

A bit about me: I’ve [mention 1-2 relevant experiences or strengths – “recently partnered with a local boutique on a lookbook that got 5k views in a week” or “built a community that trusts my honest product reviews”*]. My engagement rate is around [X]%, which is above industry average – my followers trust my recommendations and love discovering new brands through me. I truly believe a collab with [Brand Name] would resonate with them!

If you’re interested, I’d be happy to chat more or send over additional info (like my media kit and content ideas). Thank you so much for your time and consideration. I’m really excited about the possibility of working together – [Brand Name] is exactly the kind of brand I know my community would adore. 🤗

Sincerely,
[Your Name]
[Your Title/Handle, e.g., “Content Creator at @YourInstagram”]
[Your Contact Info if applicable, e.g., email/phone]

Why this works: In this template, you start with a friendly intro and a genuine compliment to the brand (showing you’ve done your homework). You clearly state you want to collaborate and hint at how (the type of content or partnership). You give just enough stats/credentials to establish credibility (niche, follower count, engagement) without writing a novel about yourself. And you wrap up with enthusiasm and openness to discuss more. It’s polite, clear, and personalized – all the elements of a great pitch email.

2. Follow-Up Email – Nudging a Brand for a Response

Use this when: You emailed a brand and haven’t heard back after about 1-2 weeks. This is a gentle nudge, not a guilt-trip. Often, a polite follow-up can bring your email back to the top of their inbox and show your continued interest without annoying them.

Subject: Re: Collaboration with [Your Name] – Just Following Up
Hi [Brand Name] Team,

I hope you’re doing well! I’m just following up on my email from last week about a potential collaboration. I know things get busy, so I totally understand if it got buried. 😊

To recap quickly: I’m [Your Name], a micro influencer who [one-liner about you, e.g., “creates travel vlogs for budget travelers”]. I’m a big fan of [Brand Name] (absolutely loved [mention something again, e.g., “your recent campaign on sustainable tourism”]) and would love to feature your brand in my content.

No rush at all, but I wanted to make sure you saw my message and see if you’d be interested in discussing the idea. I’m happy to resend any info or answer any questions. If now isn’t a good time, no worries – I really appreciate you giving my pitch a read!

Thanks again, and have a great day! 🙏

Best,
[Your Name]
[Your Social Handle or Website]

Tips for follow-ups: Notice how the tone remains light and respectful. You’re not accusing them of ignoring you – you’re giving the benefit of the doubt that they might have missed the email. You briefly restate who you are and the gist of your proposal, in case they need a refresher. Most importantly, you make it easy for them to respond by expressing flexibility (“happy to answer any questions or if now isn’t a good time, that’s okay”). This takes the pressure off and shows you’re understanding. Oftentimes, brands appreciate the reminder because your first email might have slipped through. Keep it to one follow-up unless the brand replies; if you still don’t hear back, it’s usually best to move on or try again in a few months with a new angle.

3. “Response to a Brand Campaign” Template – Reaching Out About a Specific Campaign or Program

Use this when: A brand has announced something that opens the door for influencers – for example, they launched a new product line, started an ambassador program, or ran a cool campaign that you think you’d be perfect for. Essentially, it’s still a cold email from you, but you have a built-in conversation starter because you’re referencing their campaign or news.

Subject: Loved the [Campaign Name] Campaign – Micro Influencer Collaboration?
Hi [Brand Name] Team,

I saw your recent [name of campaign or program] and had to reach out – what an awesome initiative! 🙌 As a [your niche, e.g., “tech reviewer and gadget enthusiast”], I was really excited to see [mention what you loved: “you partnering with micro-creators for the #TechForAll launch” or “the way you showcased diverse creators in your summer lookbook”*].

My name is [Your Name], and I’m a micro influencer with a focus on [brief niche, “budget-friendly tech hacks” or “daily fashion inspiration”]. I’ve been creating content for [X years/months], and [Brand Name] has been one of my favorite brands – I actually [personal anecdote if you have one, e.g., “just posted a TikTok reviewing your latest app update and my followers loved it”].

After seeing [Campaign or Program name], I would love to be involved in any current or future collaborations around it. [If applicable: I noticed you’re seeking brand ambassadors, and I’d be thrilled to apply/be considered.] I believe my [describe your audience or style, “engaged community of foodie moms” or “10K followers who are always hunting for new travel gear”] aligns perfectly with the spirit of this campaign. Perhaps I could [your idea or how you can contribute, “create an unboxing video series for the new product launch” or “share an honest review on my blog and socials”*] to support the campaign.

If there’s an official way to get involved, please let me know – I’d be happy to fill out an application or provide more information about my stats and past collaborations. In any case, I wanted to express how inspiring I found [Campaign Name] and that I’d be honored to collaborate with you if possible. Thank you for your time and for leading such a cool project!

Sincerely,
[Your Name]
[Your Email / Portfolio Link / Social Handle]

In this template, you’re riding the wave of the brand’s current marketing focus. Brands put effort into campaigns and ambassador programs because they want people to engage – you showing enthusiasm and offering to contribute can be very appealing. The key here is to be genuine about your interest (flattery only works if it’s sincere). Point out specifically what you liked about their campaign or program, and then connect the dots as to how you and your content could add value to it. Even if the brand doesn’t have an official call for collaborators, this email shows initiative and excitement. Best case, they reply with an opportunity; worst case, you’ve put yourself on their radar for next time.

Conclusion to How to Email Brands

Reaching out to brands as a micro influencer might feel like sending a message in a bottle, but remember that many brands love working with smaller creators for that authenticity and close audience connection. The key is to approach them professionally, yet personally. Put yourself in the brand’s shoes and consider what they would love to hear. A well-crafted email that showcases your genuine admiration for the brand, your unique value, and a clear idea of collaboration can open doors – sometimes even ones you didn’t expect.

A few parting tips: always be authentic (don’t promise what you can’t deliver or pretend to like a product you haven’t tried), be patient (relationships take time; you might not get a response right away), and keep creating great content in the meantime. Even if you get a few no’s (or silence) initially, don’t be discouraged. It only takes one “yes” to kickstart your influencer-brand collaboration journey.

So, grab these templates, fill in those blanks with your info, and start pitching! Customize each message for the brand you’re emailing, and soon enough, you’ll build confidence in writing outreach emails. Before you know it, you might have some exciting brand partnerships in your inbox. Good luck – and happy emailing! ✨