How TikTok Creators Can Find the Best Hashtags in 2025

TikTok’s explosive growth shows no sign of slowing down, with roughly 1.6 billion users active on the platform as of early 2025. For content creators and micro influencers, standing out in this massive crowd is a real challenge. The good news is that the best hashtags for TikTok creators can be a game-changer when it comes to boosting discoverability. By using strategic TikTok hashtags, creators – from everyday influencers to e-commerce entrepreneurs – can increase their chances of reaching the For You Page (FYP), connecting with niche communities, and even driving product sales. (Just think of the viral power of hashtags like #TikTokMadeMeBuyIt, which turned TikTok into a shopping engine for Amazon sellers and e-commerce brands in 2024.) In this blog, we’ll dive into what TikTok hashtags are, why they matter in 2025, which trending hashtags to know about, and how to find the best TikTok hashtags for your content. Let’s get started!

What Are TikTok Hashtags?

TikTok hashtags are words or phrases preceded by the “#” pound sign (for example, #foryou or #microinfluencer). Just like on Instagram or Twitter, hashtags on TikTok serve to categorize content and make it easily discoverable. When you add a certain hashtag to your video caption, that video becomes indexed under that topic – so if someone searches or taps that hashtag, your content can appear in the results. This allows creators to join trending conversations or niche topics by using the right tags.

In practice, TikTok hashtags function as a discovery tool. Users often browse or follow hashtags to find content in a specific genre or community. For example, a user looking for home décor ideas might search #HomeDecor or a book lover might explore #BookTok (the TikTok subculture for book enthusiasts). Creators who include those tags on relevant videos increase the likelihood of their content showing up for interested viewers. In short, hashtags help bridge creators and audiences by interest – they’re the connective tissue between your video and the people who’d love to see it.

Why TikTok Hashtags Matter for Creators in 2025

Why bother with hashtags at all? In 2025, TikTok’s algorithm and community trends make smart hashtag use more important than ever. Here are some key benefits of using hashtags on TikTok:

• • Boost Discoverability: Trending TikTok hashtags make your videos easier to find, leading to more views, likes, and comments. Essentially, a good hashtag is like an SEO keyword for TikTok – it tells the algorithm what your content is about and helps surface it to interested users. TikTok even pushes videos with popular trending hashtags onto people’s For You Pages, giving you a chance to reach a broad audience organically.

     

  • Reach Your Target Audience: Niche hashtags help you get in front of relevant people who are likely to enjoy and engage with your content. Rather than casting too wide a net, using specific tags (e.g. #VeganRecipes for vegan cooks or #StudyTok for study tips) puts your video in front of users already interested in that niche. These viewers are not only more likely to watch and interact, but could even become future customers or fans.

     

  • Go Viral with Trending Topics: Using popular or trending hashtags can quickly amplify your reach. When a hashtag is hot, lots of TikTok users are searching and scrolling that tag’s feed. Jumping on a trending hashtag (when it’s relevant to your content) can get your video noticed by many people very quickly. This gives you a shot at virality that wouldn’t happen if you stick only to obscure tags.

     

  • Build a Community & Brand Awareness: Branded hashtags are a powerful way to foster community and user-generated content. Encouraging your followers to post with a custom hashtag (for example, a brand slogan or campaign tag) creates a dedicated space for your brand’s fans to engage with each other. A great example is Jellycat, the toy brand, which has built a fan community around the hashtag #jellycat – that tag has generated over 1 billion views from users sharing their Jellycat plushies! By creating or promoting a unique hashtag, you can boost your brand’s visibility on TikTok and gather a library of UGC (user-generated content) in one place.

     

  • Higher Engagement Rates: Greater visibility often translates to better engagement. When more people see your TikTok (thanks to hashtags), many of them will drop likes, comments, and shares if they enjoy it. In other words, hashtags can indirectly improve your engagement rate by broadening your reach. More eyes on your video = more potential interactions.

     

  • Content Inspiration: Hashtags can also be a content ideation tool. Browsing category-specific tags (say, #DIYProjects or #MakeupTutorial) will surface top-performing videos in that theme. This lets you see what’s trending or resonating with audiences in your niche, sparking ideas for your own content. If you’re ever stuck on what to post, a quick hashtag search can reveal popular challenges, formats or topics to riff on.

     

  • Competitive Insights: Tracking hashtags in your industry can help you spy on competitors and industry trends. By seeing which tags your competitors commonly use – and which of their videos are performing well – you gain insight into their strategy and audience. This competitive analysis might reveal content gaps or new hashtag ideas for you to differentiate your brand.

     

  • Find Influencer Partners: If you’re a brand, hashtags are an easy way to discover influential creators in your space. Searching a relevant hashtag will show you top videos (and creators) on that topic. Those might be the very micro influencers you want to partner with for an influencer marketing campaign. For example, a skincare brand might search #SkinCareRoutine and find a rising skincare guru to collaborate with. In fact, following niche hashtags is a smart way to spot creators who have amassed engaged audiences in your target market.

In short, using the best hashtags for TikTok creators in 2025 is a must-do for growth. It places your videos in front of the right people, boosts your visibility, and even helps with branding and community-building. Given TikTok’s vast user base, strategically chosen hashtags are often the difference between a video that flops and one that takes off on the FYP.

Trending TikTok Hashtags in 2025

Knowing the landscape of popular hashtags is helpful for any creator. While “best” hashtags will always depend on your niche, it’s useful to keep an eye on overall TikTok trends. In 2025, some hashtags consistently dominate across the platform due to their broad appeal. For example, tags like #fyp, #foryou, #viral, and #trending remain hugely popular and appear on countless videos. These general hashtags are tied to TikTok’s culture (everyone wants to hit the For You Page or go viral), so including one of them can sometimes give the algorithm a nudge. In fact, #fyp and its variations (#foryou, #foryoupage) have become ubiquitous on TikTok – they’re essentially the default tags for attempting to broaden reach.

Aside from general tags, TikTok is organized into vibrant subcultures and interest communities, each with their own popular hashtags. Here are a few noteworthy niche hashtag categories in 2025:

• • Business and Marketing: Tags like #B2BMarketing, #SmallBusiness, and #EntrepreneurLife have gained traction as more professionals and brands embrace TikTok. Even for B2B companies, TikTok is no longer off-limits – creators share business tips and corporate culture snippets under these hashtags.

     

  • Fashion and Beauty: This space is huge on TikTok. You’ll see trending tags such as #FashionInspo, #OOTD (Outfit of the Day), #BeautyTips, #MakeupTutorial, and #BeautyHacks regularly in the fashion/beauty community. These help style influencers reach audiences looking for outfit ideas, makeup techniques, and product recommendations.

     

  • Fitness and Wellness: Popular fitness-related hashtags in 2025 include #FitnessJourney, #WorkoutMotivation, #FitTok, and #HealthyLifestyle. Whether it’s gym workouts or yoga, using these tags connects health creators with the thriving fitness community on TikTok.

     

  • Food and Recipes: Food TikTok is massive. Trendy tags here include #Foodie, #Recipe, #Cooking, #Yummy, and the ever-popular #TikTokMadeMeBuyIt for viral food gadgets or snacks. (That last one, TikTok Made Me Buy It, often accompanies product recommendation videos – a goldmine for e-commerce sellers, which we’ll discuss more shortly.)

     

  • Tech and Gaming: As tech content grows on TikTok, tags like #TechTips, #TechNews, #Coding and #GamingSetup are on the rise. There’s even #TechTok for general tech-related videos. Creators in software, gadgets, or gaming niches should leverage these to tap into tech-savvy viewers.

     

  • Travel and Adventure: Travel creators frequently use hashtags such as #TravelTok, #Wanderlust, #TravelHacks, and #Adventure to share journeys and tips. These tags inspire viewers with beautiful destinations and travel ideas, and they tend to spike during vacation seasons.

Of course, TikTok hashtag trends can change fast. New challenges or memes can spawn breakout hashtags that go from zero to millions of views in days. For instance, if a song or joke goes viral, you might suddenly see a hashtag like #LetMeDoItForYou trending (as happened with a meme in early 2025). It’s wise to periodically check TikTok’s Discover page or Trend reports for the latest trending hashtags. TikTok’s own Creative Center (under the “Trends” section) publishes a real-time list of popular hashtags and how they’re performing. Keep an eye on those if you want to jump on timely trends while they’re hot.

Pro Tip: Don’t just copy-paste the top 10 trending tags into every post. The best TikTok hashtags for creators are those that fit your content. It’s more effective to use a relevant niche hashtag than a super-popular one that has nothing to do with your video. In the next section, we’ll explore how to actually find the right hashtags for your unique content.

How to Find the Best TikTok Hashtags for Your Content

Finding the perfect hashtags is part art, part science. Instead of guessing, use these strategies to identify the best hashtags for TikTok creators in your niche:

1. 1. Use TikTok’s Search & Suggestions: The simplest method is within the TikTok app itself. When you create a post and start typing a “#” in the caption, TikTok will auto-suggest hashtags and even display how popular each one is. This is a fantastic built-in tool – take advantage of it. Begin typing keywords related to your video and note the suggestions: TikTok will show you trending hashtags that include that keyword. For example, if your video is a baking tutorial, typing “#bak” might suggest #Baking, #BakingRecipe, #BakeWithMe along with usage stats. This helps you pick tags that are both relevant and popular.

       

   2. Research in the Discover/Explore Page: The Discover tab (the magnifying glass icon) is where TikTok highlights trending topics and hashtags. Check this page regularly to see what’s currently buzzing. You can also use the search bar on Discover to find niche-specific tags. Even if your niche is very specific, chances are there’s at least one creator or community posting about it. Try searching broad terms related to your content and look at the “Hashtags” results – TikTok will show a list of hashtags, from broad to narrow, along with the number of views each has. This can uncover popular tags you weren’t aware of. For instance, a search for “coffee” might reveal #CoffeeRecipes, #BaristaLife, or #CoffeeTikTok as trending tags among caffeine lovers.

       

   3. Mix Popular and Niche Hashtags: For each video, aim to use a mix of broad and specific hashtags. A general rule of thumb many creators follow is to include a couple of highly popular tags (like #fyp or other trending topics) plus a couple of niche tags that directly describe your content. This way you cast a wide net while still targeting your ideal audience. Hootsuite refers to this as the “secret sauce” – combining one or two viral hashtags with a few niche ones gives you the best of both worlds. For example, if you post a makeup review, you might use #BeautyTok and #foryou (broad reach) alongside #CrueltyFreeBeauty and #MakeupReview (niche-specific). Quality is more important than quantity with hashtags. Adding 20 random tags won’t help – it can even confuse the algorithm about your video’s topic.

       

   4. Stick to 3–5 Hashtags Per Post: Speaking of quantity, how many hashtags is ideal on TikTok? Most experts recommend using about three to five hashtags on a given video. TikTok captions have a 150-character limit, and you don’t want to fill all that space with dozens of tags. In fact, using too many hashtags can make your caption look cluttered and might dilute the relevance of each tag (not to mention annoy viewers). Focus on a handful of highly relevant hashtags that pack a punch. If you choose them wisely, you don’t need a ton. As one social media specialist puts it: “3-5 hashtags seems to be the sweet spot for the TikTok algorithm”.

       

   5. Analyze Competitors and Creators in Your Niche: A bit of social listening goes a long way. Check out other TikTok creators who make content similar to yours or target a similar audience. What hashtags do they commonly use? Make note of any recurring tags in your niche – those are likely effective ones. Also observe which of their videos perform best and see if certain hashtags correspond to higher views. You might discover, for instance, that every viral recipe video in your niche uses #EasyRecipes or that tech reviewers always tag #TechReviews. Competitor hashtag research can reveal both the staple tags of your niche and any up-and-coming tags you hadn’t considered.

       

   6. Try the 3×3 Hashtag Strategy: For a more structured approach, some marketers use the “3×3 Hashtag Rule” to cover all bases. This strategy suggests picking nine hashtags broken into three categories: 3 industry or niche hashtags, 3 content-specific or problem-solving hashtags, and 3 audience or community hashtags. For example, if you’re a fitness coach posting a workout video: your 3 industry tags could be #Fitness, #GymLife, #Workout; your 3 content/problem tags could be #FatBurn, #NoEquipment, #MorningWorkout (targeting what the video offers); and your 3 audience tags could be #FitnessMotivation, #FitFam, #GymTok (targeting communities of fitness enthusiasts). You don’t always need to use all nine, but this framework ensures you cover different angles. It mixes broad industry terms with video-specific keywords and community-driven tags. If you do opt to use a higher number of hashtags, make sure each one serves a distinct purpose as in this 3×3 method – never spam the same tags on every post without strategy.

       

   7. Leverage Hashtag Analytics Tools: If you want to get really data-driven, consider using social media analytics or listening tools to identify hashtag performance. Platforms like Sprout Social, Brand24, or various TikTok analytics apps can show you metrics for certain hashtags – such as how often they’re used, view counts, or related tags. TikTok’s Creative Center (available via TikTok for Business) is also invaluable: it lets you see trending hashtags, their popularity over time, and even demographic insights. These tools help you confirm if a hashtag is truly “high-performing” or trending upward, rather than relying on gut feeling. For example, TikTok’s analytics might reveal that #CozyWinter is spiking in December, or that #DIYHome trends on weekends. With that knowledge, you can ride the wave at the perfect time.

       

   8. Stay Updated and Iterate: Finally, continually refine your hashtag strategy. TikTok trends evolve quickly – a hashtag that was gold last year might be passé now. Keep an eye on new slang, memes, or cultural moments that spawn popular tags. Also, review your own videos’ performance to see which hashtags seemed to help. Perhaps your videos with #DIY consistently got more views – that’s a sign to keep using it. Don’t be afraid to drop tags that aren’t performing and experiment with new ones. The best hashtags for TikTok creators are always changing, so think of your strategy as an ongoing experiment. Over time, you’ll zero in on a set of core hashtags that reliably connect you with your audience.

How Influencer Marketing and E-Commerce Use TikTok Hashtags

TikTok hashtags aren’t just for solo creators – they play a huge role in influencer marketing campaigns and social commerce (shopping via TikTok). If you’re a brand, retailer, or even an Amazon seller, understanding TikTok hashtags can unlock real business results. Let’s look at how hashtags intersect with the worlds of micro influencers, online sellers, and UGC campaigns:

• • Driving Product Sales: One of the most famous commerce-related hashtags on TikTok is #TikTokMadeMeBuyIt. This tag became a viral signal for products that went viral because of TikTok, from kitchen gadgets to makeup. In 2024, it was the most-used hashtag among top TikTok shopping videos – about 61% of viral Amazon product videos included #TikTokMadeMeBuyIt, which collectively garnered over 40 billion views. For e-commerce brands and Amazon sellers, this showcases the sheer power of a TikTok hashtag to drive shopping trends. Shoppers now actively browse #TikTokMadeMeBuyIt to discover hot new products. As a brand, you’d want your product associated with that hashtag (or a similar trending product tag) to capitalize on the craze. Many small businesses have seen their inventory sell out overnight after a video with the right hashtag blew up. In 2025, hashtags like #AmazonFinds, #Unboxing, or #ProductReview are also incredibly popular for showcasing products – with #Unboxing videos alone racking up billions of views. The takeaway: hashtags can create shopping phenomena, so use them to highlight your products and encourage customers to tag their finds.

     

  • Finding and Collaborating with Micro-Influencers: For brands running influencer marketing campaigns, hashtags are an easy way to scout talent. By searching niche hashtags related to your product, you can find micro influencers who already talk about those topics. For example, a cruelty-free skincare brand might search #CrueltyFreeBeauty or #VeganSkincare to discover creators who are passionate in that space. If a TikTok creator consistently uses a niche hashtag relevant to your brand (e.g. #EcoFriendlyLiving for sustainable products), it’s likely their followers align with your target customerstribegroup.co. In other words, that creator has an audience you want to reach. Brands can then reach out for collaborations, turning those creators into ambassadors. Hashtags also help you track campaign participation – if you run a sponsored campaign with 20 influencers, having them all use a unique campaign hashtag lets you easily see all the content in one place.

     

  • Branded Hashtag Challenges and UGC: TikTok is famous for its hashtag challenges – these are essentially campaigns where a brand invites all users to create content using a specific hashtag (often tied to a theme, song, or challenge). A successful example was e.l.f. Cosmetics’ #EyesLipsFace challenge, which went insanely viral with users posting their own videos with that tag. Branded hashtag challenges generate tons of UGC and brand engagement. Even outside of official “challenges,” companies often promote a simple branded hashtag year-round – like a clothing brand pushing #HowIWearXYZ for customers to show off outfits. When launching a hashtag campaign, make it fun and easy for users to participate. The easier and more entertaining the idea, the more people will use your hashtag. These campaigns can yield millions of impressions and effectively turn your customers into a marketing force. And remember the Jellycat example: a community formed organically around #jellycat, but the brand can still lean into that by engaging with those posts or featuring them. User-generated content (UGC) via hashtags is like free advertising that also builds social proof.

     

  • Monitoring Brand Sentiment and Trends: Hashtags are also useful to social listening. Brands track their own hashtags (like #YourBrandName) to monitor what’s being said about them on TikTok. But beyond that, keeping an eye on broader industry hashtags informs your marketing strategy. For instance, if you’re a fashion retailer, watching tags like #TikTokFashion or #SpringOutfits2025 can alert you to new trends in consumer preferences. You might notice a surge in #Y2KAesthetic tags and decide to stock more vintage-style items. By monitoring relevant hashtags, marketers can stay ahead of trends and even identify any brewing PR issues or viral customer feedback. It’s an informal but effective form of market research on TikTok.

     

  • Leveraging Platforms and Agencies: Navigating influencer collaborations and UGC at scale can be daunting, but that’s where platforms like Stack Influence come in. Stack Influence (our platform) connects brands with micro-influencers and content creators, streamlining campaigns that often revolve around social media hashtags and UGC. For example, Stack Influence can help an Amazon seller recruit a network of micro influencers to post TikTok videos reviewing their product, all using a campaign-specific hashtag. By doing so, the brand gains authentic content, and the coordinated hashtag boosts visibility across TikTok. In short, whether you’re an indie e-commerce brand or a large company, having the right partners and platforms to execute a hashtag-based campaign can greatly amplify your reach.

To summarize, TikTok hashtags are integral to influencer marketing and e-commerce success. They act as discovery beacons – helping brands find influencers and helping influencers find audiences – and they can even directly drive sales when a trend catches fire. If you’re marketing on TikTok in 2025, you should be intentionally leveraging hashtags to maximize ROI, whether through viral challenges, product discovery tags, or community building.

Conclusion to How TikTok Creators Can Find Hashtags

For TikTok creators, influencers, and brands alike, mastering hashtags is a low-cost, high-impact way to improve your content performance. The best hashtags for TikTok creators will always depend on your specific goals and audience, but the principles remain the same: do your research, use relevant trending tags, and engage with niche communities through hashtags. In this rapidly moving TikTok landscape, it pays to stay agile – keep experimenting with new hashtags, monitor what works, and adjust your strategy as trends evolve.

Remember, a hashtag itself won’t make a boring video interesting – quality content comes first. But given quality content, the right hashtags will ensure it reaches the right people at the right time. Whether you’re a micro-influencer trying to grow your follower count, an entrepreneur building an audience for your product, or a content creator aiming for the next million-view viral hit, a smart hashtag strategy is key to unlocking TikTok’s potential. So go ahead and put these tips into practice. Happy tagging, and see you on the For You Page!