5 Easy Ways to Find Amazon Influencers

We’ve worked with hundreds of Amazon businesses.

And if there’s one thing we’ve learned – selling on Amazon is hard.

Since you’re reading this post, it’s highly likely you’re an Amazon seller or marketer looking to increase your sales and grow your business.

But you don’t really want to feed thousands of dollars each month to Amazon’s advertising algorithm.

You’ve been looking to collaborate with Amazon influencers for quite some time yet are struggling to find the right ones to collaborate with.

You probably don’t know where to get started.
In this blog, I will put in front of you five easy ways to find the right Amazon influencers for your business.

I’m so excited to share this information with you.

Without further ado, let’s dive straight into it.

5 Easy Ways to Find Amazon Influencers

Following are five easy ways to find Amazon Influencers:

1. Head over to Amazon Live
2. Use a Self-Serve Influencer Marketing Platform
3. Use Social Media Hashtags
4. Work Backward from Your Audience
5. Use an Automated Influencer Marketing Platform like Stack Influence

Head Over to Amazon Live

Thousands of Amazon influencers host live sessions every month.

During these sessions, they promote products in their storefronts, answer customer questions and share valuable insights and tips.

Allow me to share an example:

Paige DeSorbo held a live session at the end of January 2023 to promote outfits she had added to her storefront. Amazon brands can collaborate with influencers like Paige and ask them to add their products to their storefronts.

To find the right influencers to collaborate with, all you need to do is head over to the Amazon Live page. From there, you can look for the right Amazon influencers by exploring the Discover, Following, or Browse tabs.

• A few categories on Amazon Live include:
• Fashion and Beauty
• Video Games
• Music
• Electronics
• Recipes
• Automotive
• Movies and TV

…and many more!

Use a Self-Serve Influencer Marketing Platform

Influencer marketing is all the rage right now, which is why, it is not surprising that tons of self-serve influencer marketing platforms have popped up to help businesses find the right Amazon influencers they can work with.

One of my favorites is Referazon.

Not only does this platform help you find Amazon influencers quickly and easily with its “Influencer Search” feature, but also helps you establish and manage your relationships and campaigns with the “Influencer CRM” feature. Once you’ve found the right influencer(s) to work with, Referazon can also help you track and manage your campaigns. Such self-service solutions provide you with the tools to locate, interact, and collaborate with Amazon influencers, best suited to growing your brand.

Use Social Media Hashtags

Social media is a great avenue to find and collaborate with established Amazon creators. You can do this by looking up the right hashtags relevant to your business.

Hashtags like #FoundItOnAmazon and #AmazonInfluencer are very popular and can uncover some fantastic results on both TikTok and Instagram.

Here are some other hashtags you can use for both platforms to find the perfect Amazon influencer for your brand:

• #AmazonFinds
  
• #AmazonDeals
  
• #AmazonHome
  
• #AmazonFashion
  
• #AmazonFinds
  
• #AmazonHaul
  
• #AmazonMustHaves

You can also look at your competitors’ hashtags and see which Amazon influencers they are following.

Work Backward from Your Audience

If you don’t have a crystal-clear idea about your target prospects yet, here are some questions to ask yourself to frame your ideal customer persona (or ICP):

1. What age groups do our customers fall into?
2. Are they predominantly male or female?
3. What pain points do they have that your product aims to solve?
4. Which social media platforms do they hang out on?
5. Who do they follow on social media?

Using the information you gather from these answers, you can refine your ICP. You can also identify key characteristics of your ICP from those who already follow your brand on social media channels like Instagram, Facebook, and TikTok.

Once you define your ICP, you can begin searching for creators they follow on social media channels like YouTube, Instagram, and TikTok and collaborate with them to garner higher interest in your products. Do this in three simple steps:

• Find out which of your channels have the highest number of followers and, out of them, what segment of your audience engage with your posts the most.
• Make an overlapping list of who is following you and who they are following. This will make your search more specific.
• Choose an influencer who creates the type of content your target audience enjoys and does so on the platform where they are most active.

Use an Automated Influencer Marketing Platform like Stack Influence

The easiest way to collaborate with the right Amazon influencers is by using an automated influencer marketing platform like Stack Influence.

What are the benefits?

We have the largest database of Amazon and micro-influencers in the United States. We provide a turn-key A-Z managed platform and a one-of-a-kind influencer cash-back rebate system to provide scalable giveaway campaigns. We do the heavy lifting, so you don’t have to.

Our platform results in increased targeted customer conversions, mass brand awareness, boosted online traffic, high social engagement, authentic full license UGC (images, videos, testimonials), and organic online review generation.

Our influencer marketing campaigns will strengthen your brand presence, increase your online ad ROAs, allow you to create better marketing materials, boost your social media profile engagement and trust, and increase your rankings and revenue on Amazon.

At the same time, you will be accumulating tons of user-generated content that is authentic and usable for a lifetime. These photos, videos, and reviews can skyrocket your engagement, improve brand reputation and convert social media traffic into paying customers at scale.

Grow your eCommerce Amazon Business with Stack Influence!

Let us take care of marketing your products to the right audience as you create quality products and build a stellar brand reputation in your industry! With Stack Influence, you can find the right Amazon influencers to help you effectively reach your target audience.

Our strong Amazon database allows you access to established and authentic creators who can help you raise brand awareness, direct more social media traffic to your products, foster trust and long-lasting customer relationships, and drive more sales and revenue.

Want to reap the benefits of influencer marketing to take your Amazon business to even greater heights?

Click here to learn more about our process.